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Thursday
, April 3
7:30am PDT
Breakfast Lounge
Intercontinental Hotel
8:00am PDT
Registration
Intercontinental Hotel
9:00am PDT
Redefining the 'Latino' in Mainstream Media: 2014 Trends and Beyond
Escorial
The Total Market Debate: Where Are We and Where Is this Approach Headed (Presented by República)
Chopin
10:15am PDT
Coffee Break
Intercontinental Hotel
10:25am PDT
Ella: Immersed with the Mobile Latina
Chopin
Behind the Scenes in Hollywood and Newsrooms: Secrets from Powerful Latinos in Media
Michelangelo
Media Entrepreneurship Boot Camp for Hispanic Journalists
Merrick
11:15am PDT
Mini Break
Intercontinental Hotel
11:20am PDT
Latinovator Lunch with Carlos Vives (interview with Telemundo's Ana Maria Canseco)
Ballroom
12:50pm PDT
Mini Break
Intercontinental Hotel
1:00pm PDT
Runway Ready: Meet the Influential Latina Fashion Bloggers
Chopin
Brand meet the filmmaker
Michelangelo
Measuring Your Marketing Hispanic Marketing ROI
Escorial
1:50pm PDT
Mini Break
Intercontinental Hotel
2:00pm PDT
A Look at the Evolution of Hispanic Soccer Marketing in the Year of the World Cup - Sponsored by Traffic Sports USA
Escorial
Viral Videos: What's In it for Hispanic Brands
Chopin
2:50pm PDT
Mini Break
Intercontinental Hotel
3:00pm PDT
HISPANICIZE/HERSPANICIZE: Engaging Hispanics in the Age of Gender Empowerment
Escorial
Starbucks Noches Culturales: “Understanding Your Community to Build Community“
Chopin
EXCLUSIVE ARTIST Q&A: Music Producer Sergio George
Michelangelo
4:00pm PDT
Gain "Artists on the Rise" Performances / Target Happy Hour in BISCAYNE BALLROOM
Biscayne
5:00pm PDT
Event Break
Intercontinental Hotel
6:30pm PDT
Red Carpet Entry into Positive Impact Awards
Grand Ballroom
7:30pm PDT
Positive Impact Awards Awards Gala presented by 3M
Grand Ballroom
10:00pm PDT
Positive Impact Awards After Party with Sheila E
Grand Ballroom
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Hispz14
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