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Friday, April 4 • 9:00am - 9:50am
Facebook: The Network with the Most U.S. Hispanic Consumers and the Most Untapped Platform by Hispanic Brands

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Even though Facebook is the largest social media network for Hispanics with more than 23 million U.S. Latinos logging on and accounting for more than 1.1 billion comments and 5.83 billion likes monthly, Facebook is also the most untapped and misunderstood platform for USH brands.
In this session we’ll examine the most important Facebook metric of all, the “talking about this” number, and we’ll look at how these metrics can be raised through a combination of daily total likes, comments and page shares.
In this session you will learn:
- Methods for defining Facebook marketing successes
- The nuances of Hispanic marketing through Facebook
- How brands can define clearer strategies and customized their marketing objectives
- How social media teams can switch up strategies and monitor shifts in Facebook’s algorithm
- How to optimize paid Facebook strategies like Sponsored Page Post and Offer Claims


Lance Rios

Founder, Being Latino/Digibunch

Friday April 4, 2014 9:00am - 9:50am PDT

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