SESSION OVERVIEW:
Most marketers know mobile is important, but spend most of their time trying to understand how to harness the technology—rather than understanding how consumers live with their phones. In this panel, we will start by hearing from some real people: Smartphone superusers going about their lives with their number one accessories.
With these consumer-centric insights as a baseline, top Hispanic brand marketers will join this session to discuss how marketers are successfully driving mobile engagement by thinking about “always on” marketing. We will get beyond the “well knowns” and discuss integrated campaigns (apps, ads, social, search, and content) that have broken through the noise to engage with Latino consumers. The panelists will also discuss Veo, a mobile app designed to specifically reach the Hispanic consumer with new products, ideas and “free stuff.”
In this session you will learn:
How the Latina smartphone user leverages her phone across key daily events—dealing with her kids, shopping and “me” time
Best practices for building a new model of mobile engagement – integrated campaigns across multiple platforms (apps, search, ads, video, etc.)
More about today’s Latina consumers and their relationship with their smartphones and how they use them across daily events to manage her life, to stay connected with culture and for entertainment
A new consumer-centric approach of thinking about mobile marketing
Best practices for building mobile engagement as evidenced by our panel of experts and their examples which include integrated campaigns across platforms and the use of mobile tools such as apps
