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Thursday, April 3 • 10:25am - 11:15am
Ella: Immersed with the Mobile Latina

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Most marketers know mobile is important, but spend most of their time trying to understand how to harness the technology—rather than understanding how consumers live with their phones.  In this panel, we will start by hearing from some real people: Smartphone superusers going about their lives with their number one accessories.


With these consumer-centric insights as a baseline, top Hispanic brand marketers will join this session to discuss how marketers are successfully driving mobile engagement by thinking about “always on” marketing. We will get beyond the “well knowns” and discuss integrated campaigns (apps, ads, social, search, and content) that have broken through the noise to engage with Latino consumers.  The panelists will also discuss Veo, a mobile app designed to specifically reach the Hispanic consumer with new products, ideas and “free stuff.”


In this session you will learn:

How the Latina smartphone user leverages her phone across key daily events—dealing with her kids, shopping and “me” time

Best practices for building a new model of mobile engagement – integrated campaigns across multiple platforms (apps, search, ads, video, etc.)

More about today’s Latina consumers and their relationship with their smartphones and how they use them across daily events to manage her life, to stay connected with culture and for entertainment

A new consumer-centric approach of thinking about mobile marketing

Best practices for building mobile engagement as evidenced by our panel of experts and their examples which include integrated campaigns across platforms and the use of mobile tools such as apps


avatar for David Wellisch

David Wellisch

Co-Founder and Managing Partner, Latinum Network
David Wellisch is the Co-Founder and Managing Partner of Latinum Network. Wellisch oversees the full scope of sales, marketing, business development, and new platforms. Additionally, he oversees client solutions and satisfaction across the company. He is responsible for driving top... Read More →

avatar for Jennifer Berglund

Jennifer Berglund

Interactive Marketing Manager, General Mills
Jennifer Berglund serves as an interactive marketing manager at General Mills.  She is responsible for leading all digital efforts for Qué Rica Vida, an owned media platform dedicated to reaching bicultural Latinas living in the U.S. Prior to General Mills, Jennifer worked for Barefoot... Read More →
avatar for Victor Kong

Victor Kong

President, Cisneros Interactive
        Victor Kong is the President for Cisneros Interactive.  In this role he is responsible for establishing digital business strategies for all of Cisneros’ companies and launching new ventures in the digital world.   He has recently launched RedMas, one of the leading... Read More →
avatar for Victor Parada

Victor Parada

Vice President, Ad Sales, Discovery U.S. Hispanic, Discovery Networks Latin America/U.S. Hispanic
Victor Parada is vice president of advertising sales for Discovery U.S. Hispanic. In this role, he oversees advertising sales for Discovery’s portfolio of Hispanic networks in the United States, which includes Discovery en Español and Discovery Familia. He has led the portfolio’s... Read More →

Thursday April 3, 2014 10:25am - 11:15am PDT

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