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Wednesday, April 2 • 10:00am - 11:15am
Hispanic Market Trends 2014: Major Brands Take an In- Depth Look at the Cultural and Market ing Shifts (Presented by Boden PR)

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The Total Market Approach, the World Cup, Hispanic Social TV, the growing strength of Latino bloggers, the emergence of media tailored toHispanic Millenials… yes, there’s a lot of things Hispanic marketers need to keep their pulse on in 2014.

In this high profile marketing session you’ll hear from four of the nation’s top Hispanic brand marketing executives as they tackle these and other pressing questions that everyone in the Hispanic market industry willgrapple with this year.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year

- What should we expect to see in the marketing industry for the World Cup and how will hosting it inside Latin America impact the U.S. Hispanic market?

- Who are the Latino trend-setters that brands most admire in music, film and culture?

- Which social media strategies and tactics show the most and the least potential with brands

- How is the Total Market debate playing out among different brands?

- What do top brands say about the way they’re approaching marketing to Hispanic Millenials?  

- How are brands aligning their digital strategies with their non digital platforms


Moderators
avatar for Cynthia Corzo

Cynthia Corzo

Editor, Hispanic Market Weekly
For more than 20 years Cynthia has worked at several of the top news organizations in the Miami market – El Nuevo Herald and The Miami Herald. And Hispanic Market Weekly is the industry leader in covering the U.S. Hispanic market across the marketing, media and research industries. | Cynthia Corzo’s work has been recognized with a Pulitzer Prize and an Interamerican Press Association award. While at The Miami Herald, she was on the... Read More →

Speakers
avatar for Stacie M. de Armas

Stacie M. de Armas

Nielsen’s Corporate External Affairs group, Nielsen’s Corporate External Affairs group
Stacie M. de Armas is Vice President Community Alliances, Events & Engagement within Nielsen’s Corporate External Affairs group. She serves as the lead for the development, activation and continuity of outreach activities, sponsorships, and engagement strategies across all markets. As a Hispanic/Latino market expert, Stacie provides consultative guidance to external and internal groups highlighting the value of... Read More →
avatar for Eliana Murillo

Eliana Murillo

Head of Multicultural Marketing, Google
Eliana Murillo is head of multicultural marketing at Google, Inc. She focuses on cross-product strategy to engage brands, users and business owners. She founded the US Hispanic business development and community outreach team at Google, and has spearheaded programs that support diversity in entrepreneurship, education, and civic engagement with the use of technology. Prior to joining Google in 2010, Eliana worked at Target Corporation in the food... Read More →
avatar for Jason Riveiro

Jason Riveiro

Jason Riveiro leads Multicultural Marketing for The Sherwin-Williams Company. With over 3,500 stores, Jason oversees strategy aimed at increasing B2B and B2C transactions in the U.S., Canada and Puerto Rico. Previously, Jason managed LaVERDAD Marketing & Media’s public and media relations department. His responsibilities included the development and implementation of Hispanic outreach strategy for clients like Toyota Motor North... Read More →
avatar for Nydia Sahagun

Nydia Sahagun

Sr. Manager, Storewide Marketing/Multicultural, Target
Nydia J. Sahagún, with a career spanning more than 13 years, currently leads the multicultural marketing efforts at Fortune 50 Corporation, Target. As group manager, multicultural brand marketing, Nydia oversees the development of Target’s strategy to grow share and affinity with multicultural guests. In her previous role as multicultural marketing director at Sears Holding Corporation, Nydia shaped the go-to-market approach for the... Read More →


Wednesday April 2, 2014 10:00am - 11:15am
Chopin

Attendees (64)