SESSION OVERVIEW:
Let’s say you’ve got a really good idea. And let’s say you’ve got a really good investor behind your good idea. Now the challenge is to market your idea effectively to build a profitable business.
In this panel session, led by Claudia Gioia and Lily Garcia, you’ll learn how to develop a marketing strategy to capture the 52 million strong Latinos living in the United States today. From learning the art of self-promotion to incorporating thoughtful design into your product or service, you will make your business culturally relevant to a segment of the population that is becoming increasingly more educated and prosperous.
In this session you will learn: