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Wednesday, April 2 • 9:00am - 9:50am
From Big Ideas to Action: The Ultimate Guide to Marketing Your Latino Startup

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Let’s say you’ve got a really good idea. And let’s say you’ve got a really good investor behind your good idea. Now the challenge is to market your idea effectively to build a profitable business.


In this panel session, led by Claudia Gioia and Lily Garcia, you’ll learn how to develop a marketing strategy to capture the 52 million strong Latinos living in the United States today. From learning the art of self-promotion to incorporating thoughtful design into your product or service, you will make your business culturally relevant to a segment of the population that is becoming increasingly more educated and prosperous.


In this session you will learn:

  • Current best practices in marketing Latino Startups
  • Are Latino startups different and if so how?
  • How to tell your brand story standing out and fitting right in
  • How to generate brand loyalty among Hispanics

avatar for Michelle Villalobos

Michelle Villalobos

CEO - Chief Education Officer, Mivista Consulting, Inc.
Michelle Villalobos is the founder of the Women's Success Summit, Miami's largest conference for entrepreneurial women, and Co-founder of Make Them BEG, winner of the 2013 Miami Herald Business Plan Challenge. Michelle was named one of Miami's "Top 20 Under 40" by the Miami Herald... Read More →

avatar for Claudia Gioia

Claudia Gioia

Executive Vice President, for Burson-Marsteller Miami
Claudia is the Executive Vice President for Burson-Marsteller Miami. She oversees clients based in South Florida, U.S. Hispanic and Latin America. She is also WPP’s Ford Latin America Client Leader. Claudia’s 20+ years of experience in communications have allowed her to manage... Read More →
avatar for Cristina Henley

Cristina Henley

Director of Public Relations, Strayer University
In her role as director of public relations for Strayer University, Cristina Henley collaborates across numerous departments within her organization – Academic Programs, Faculty Affairs, University Development, Institutional Research, and Marketing among others – to develop strategic... Read More →

Andres Korda

Co-founder / Managing Partner, Avanti Way Realty

Wednesday April 2, 2014 9:00am - 9:50am PDT

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