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Thursday, April 3 • 10:25am - 4:00pm
Media Entrepreneurship Boot Camp for Hispanic Journalists

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In the midst of a digital and social media age that already has FOREVER altered the way people consume news and information, journalists from all spheres of traditional media – TV, radio, print (especially print) - are facing fears of lay offs, furlough and forcible part-time employment. 
 
In this special, half day boot camp for journalists loosely based on Manny Ruiz’s forthcoming book “A Journalist’s Guide to Media Entrepreneurship”, a parade of Latino media entrepreneurs will unpack practical insights, lessons and advice that will arm all journalists to tap into their inner entrepreneur.
 
In this session you will learn:
-The hardcore reality of what it takes to become a mediapreneur and how to test if you’re truly ready to take the leap
-Key lessons from failed media business models
-The different business models of media entrepreneurship
-Why savvy marketing is essential to success
-How to balance ethics and business to form a successful business model


Moderators
avatar for Manny Ruiz

Manny Ruiz

CEO, Hispanicize
Manny is the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize Wire, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being Latino platform and publishes his own personal blog PapiBlogger. | | Manny is an accomplished entrepreneur and award-winning, marketing professional with extensive... Read More →

Speakers
avatar for Joscelyn Ramos Campbell

Joscelyn Ramos Campbell

Founder, Mami of Multiples
Joscelyn Ramos Campbell has over a decade of experience as an award-winning former federal government public relations executive. The "super-connected power mom" was recently named by Latina Magazine as one of the "Best Latina Bloggers to Follow and Must Know in 2014" and one of “The 10 Best Latina Mom Bloggers on the Web”. In addition, Joscelyn was featured on CBS News as a "Top Blogger in the Business”; an Empowering Latina in the... Read More →
avatar for Teresa Garza

Teresa Garza

Checa La Movie
Hi, my name is Teresa Garza. I'm originally from Monterrey, Mexico. Movies are my passion, and living in Hollywood gives me the opportunity of interviewing many celebrities, which I share on my Spanish language blog: http://checalamovie.net. | | My background as a journalist and actress has helped me to got my dream job. I am committed to bring great content and apply my knowledge and skills in this amazing Social Media and Bloggers World... Read More →
HG

Hernan Guaracao

Publisher, Al Dia
avatar for Juan Guillen

Juan Guillen

CEO, LatinTRENDS
Juan Guillen is the founder, and CEO of LatinTRENDS (www.latintrends.com); a multi-platform media company that connects with the bilingual, bi-cultural and acculturated Hispanic community. LatinTRENDS produces cutting edge lifestyle content that highlights impactful people and innovations to inform, entertain and inspire the forward thinking Hispanics in America. Juan is a recognized leader in the Hispanic market. | | Driven by his... Read More →
avatar for Jeannette Kaplun

Jeannette Kaplun

Founder & Chief Content Officer, Hispana Global
An award-winning bilingual journalist and TV host featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, and other shows, Jeannette  Kaplun is recognized as a lifestyle expert, parenting writer and conference speaker. Born in Texas and raised in Chile, Jeannette launched in 2012 her lifestyle blog Hispana Global in English and Spanish, which offers advice on parenting, beauty, travel, technology and... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Entrepeneur/Editor in Chief, Crafty Chica
Kathy Cano-Murillo is an author, artist and founder of the award-winning site, CraftyChica.com. A former syndicated newspaper columnist for The Arizona Republic, she has authored nine books including Crafty Chica's Art de la Soul, Crafty Chica's Guide to Artful Sewing and the novels, Waking Up in the Land of Glitter and Miss Scarlet's School of Patternless Sewing. Her handmade work has been sold in Bloomingdale's, Target and hundreds of boutiques... Read More →
avatar for Gaby Natale

Gaby Natale

President, SuperLatina-AGANARmedia
Gaby Natale is an entrepreneur, media personality and celebrity blogger. She is the host of SuperLatina, the six-time EMMY-nominated syndicated TV talk show. She is also the co-founder and President of AGANARmedia, a content development and grassroots marketing company with a focus on Hispanic audiences. AGANARmedia’s clients include Fortune 500 companies such as Ford Motor Co., AT&T, L’Oreal Paris, Macy’s, Direct Energy and... Read More →
avatar for Veronica Villafane

Veronica Villafane

Editor and Publisher, Media Moves
Veronica Villafane is a multi-media journalist with extensive experience in broadcast, print and online media. She is the founder and publisher of the popular MediaMoves.com, a website that covers Latinos in the media and the issues that affect the industry. She is also currently the West Coast Web Editor for impreMedia Digital. She has previously worked as an on-air reporter, anchor and producer at the local, national, and international level... Read More →


Thursday April 3, 2014 10:25am - 4:00pm
Merrick

Attendees (31)

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