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Wednesday, April 2 • 9:00am - 9:50am
The Hispanic Millenial Project

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Session Overview

Hispanic millennials are one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market.  In this in-depth session, Hispanicize attendees will get a “first look” opportunity at the results of nationwide research on Hispanic Millennials conducted jointly by cross-cultural advertising agency Sensis and ThinkNow research.

 

The two-part session will begin with a summary overview of the “Hispanic Millennial Report” followed by a brief panel discussion by leading Hispanic millennial brands and marketers on theimplications of the research.

 

In this session, attendees will gain an in-depth understanding of the dynamic Hispanic Millennial consumer,including:

 

-How Hispanic Millennials are different from other Hispanics cohorts

-How Hispanic Millennials differ from “mainstream” Millennials

-Hispanic Millennial digital behavior and motivations

-An introduction of potential Hispanic millennial segments

 


Moderators
avatar for Katherine Doble

Katherine Doble

Publisher/President, Los Tweens and Teens/Siren Marketing
Katherine is co-founder and publisher of Los Tweens and Teens, a bilingual resource engaging Latino and multicultural parents of children age 7-12. Through advice from experts, discussions from parents and product reviews, Katherine and partner Cristy Clavjo-Kish provide parents with important information for raising this age segment. The women were recently honored by Ford Latino with the title of “Mujeres Legendarias”. Katherine is also the... Read More →

Speakers
avatar for Mario Carrasco

Mario Carrasco

Partner, ThinkNow Research
TBA
avatar for Jose Villa

Jose Villa

President, Sensis
Jose is not your typical agency principal. He did not work in advertising before launching Sensis. Instead, he got his start as a business analyst and technologist. It is this perspective that informed his vision for the Sensis: leveraging technology to bring analytical rigor to the advertising business. A thought-leader in multicultural advertising, Jose has been at the forefront of a new cross-cultural approach to marketing that factors... Read More →


Wednesday April 2, 2014 9:00am - 9:50am
Michelangelo

Attendees (49)