Session Overview
Hispanic millennials are one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. In this in-depth session, Hispanicize attendees will get a “first look” opportunity at the results of nationwide research on Hispanic Millennials conducted jointly by cross-cultural advertising agency Sensis and ThinkNow research.
The two-part session will begin with a summary overview of the “Hispanic Millennial Report” followed by a brief panel discussion by leading Hispanic millennial brands and marketers on theimplications of the research.
In this session, attendees will gain an in-depth understanding of the dynamic Hispanic Millennial consumer,including:
-How Hispanic Millennials are different from other Hispanics cohorts
-How Hispanic Millennials differ from “mainstream” Millennials
-Hispanic Millennial digital behavior and motivations
-An introduction of potential Hispanic millennial segments