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Thursday, April 3 • 1:00pm - 1:50pm
Runway Ready: Meet the Influential Latina Fashion Bloggers

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Oh, la, la, are Latinas into fashion and beauty!  Call them vain or just ultra self-conscious Latinas represent one of the sweetest hot spots for beauty and fashion brands.
 
Join us for a special session featuring four of the nation’s best Latina fashion and beauty bloggers as they discuss what’s trending among Latinas, effective case studies of the past year and how to collaborate with fashion bloggers.
 
In this session you will learn:
- The nuances of working with Latina fashion bloggers
- How Latina fashion bloggers view their editorial missions, the stories they blog about and how to make sure your ideas match their pitch preferences
- Recent examples of successful Latina fashion-brand programs
- The Do’s and Don’ts of Working with Latina fashion bloggers
- Hot trends in fashion and beauty

Moderators
avatar for Cesar Rolon Jr.

Cesar Rolon Jr.

CEO, Imagen Marketing Consultants
Cesar Rolon is the CEO of Imagen Marketing Consultants and the Founder and Co-Producer of Latino Fashion Week in the US. Imagen Marketing Consultants is a Chicago based multicultural marketing agency specializing in experiential marketing and activation. Some of Imagen's clients include Chicago Public Schools, American Airlines, Miller Brewing Company, Macy's and Walgreens just to name a few. Cesar has an extensive and versatile background in... Read More →

Speakers
avatar for Mimi Goodwin

Mimi Goodwin

Blogger, Mimi G Style Blog 
Mimi G. creator of mimigstyle.com, a popular and addictive fashion and DIY blog has been blessed enough to have a large and loyal following of fabulous people who share her enthusiasm for creating. Every day, thousands of followers check-in to learn everything from fashion and styling tips, to sewing and do-it-yourself projects, to finding out what she wore on her "Outfit Of The Day" postings. | | She began sewing at the early age of twelve... Read More →
FD

Flor de Maria

Flor de Maria Fashion
JP

Jessica Perez

Jessica Fashion Notes
avatar for Mercedes Sanchez

Mercedes Sanchez

Be Chic Mag
After launching her blog, BeChicMag.com in 2006, Mercedes Sanchez has become a sought-after style and beauty expert, and brand ambassador. Today she shares her tips on NBC New York, CBS, Univision, and Telemundo. In March 2013, Latina Magazine listed her as one of the Top 10 Best Beauty Bloggers and in 2012, Latism named her Best Fashion Blogger. Mercedes has partnered with brands such as Neiman Marcus, Macy’s, T.J. Maxx... Read More →


Thursday April 3, 2014 1:00pm - 1:50pm
Chopin

Attendees (36)