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Thursday, April 3 • 9:00am - 10:15am
Redefining the 'Latino' in Mainstream Media: 2014 Trends and Beyond

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It always plays out the same way. A new Census comes out and media companies rush to create special“Latino” content without truly understanding how to provide culturally-relevant content to a diverse audience with a diffuse identity.   Because Latinos in America are already mainstream, journalists from different swaths of mainstream media understand it needs to be undertaken in a different way.  In this session, some of the Latinos in leading mainstream media outlets talk about the trends taking shape at their organizations as well as their take on where things are going into 2015 and beyond.  

In the session you will learn: 

•  What news organizations are doing now to connect with a burgeoning demographic.

•  What the next generation Hispanic journalist must know.

•  The stories the audience is asking to be told.

•  How these journalists navigated mainstream media to get where they are now and how they’re contributing to a new understanding of Latino coverage.


Karen Comas


avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor of Latino coverage and a reporter, BuzzFeed
Adrian Carrasquillo is the editor of Latino coverage at BuzzFeed, the social news and entertainment company. More information will be forthcoming on this effort but the idea is to tell important stories on a powerful national platform that aren't being told without pandering to the... Read More →
avatar for Aminda Marqués Gonzalez

Aminda Marqués Gonzalez

Executive Editor, The Miami Herald
Aminda (Mindy) Marqués Gonzalez is Executive Editor and Vice President for news at The Miami Herald.   Born in New York to Cuban immigrant parents, Marqués began her career as an intern at The Miami Herald and rose through the ranks to become the paper’s first Hispanic editor... Read More →

Ignacio Torres

Segment Producer, AM Tonight at Fusion
Ignacio Torres is a Segment Producer for the Alicia Menendez Show on Fusion, an ABC News and Univision News joint venture that launched last fall.  He was previously at NBC News where he worked as a video web producer and was a News Associate for the TODAY Show, weekend edition... Read More →
avatar for Nick Valencia

Nick Valencia

National Reporter, CNN
Nick Valencia is a CNN reporter based out of the network's headquarters in Atlanta, Georgia. At the network since 2006 where he started as a teleprompter operator, Valencia is one of only a handful of journalists in CNN history to start at its entry level position and rise to the... Read More →

Thursday April 3, 2014 9:00am - 10:15am PDT

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