It always plays out the same way. A new Census comes out and media companies rush to create special“Latino” content without truly understanding how to provide culturally-relevant content to a diverse audience with a diffuse identity. Because Latinos in America are already mainstream, journalists from different swaths of mainstream media understand it needs to be undertaken in a different way. In this session, some of the Latinos in leading mainstream media outlets talk about the trends taking shape at their organizations as well as their take on where things are going into 2015 and beyond.
In the session you will learn:
• What news organizations are doing now to connect with a burgeoning demographic.
• What the next generation Hispanic journalist must know.
• The stories the audience is asking to be told.
• How these journalists navigated mainstream media to get where they are now and how they’re contributing to a new understanding of Latino coverage.
