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Friday, April 4 • 1:30pm - 2:55pm
Sobre Mesa: Get a Taste of What's Simmering at the Homes of the new and diverse U.S. families (Presented byHunter PR)

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First it was salsa, then tortillas, and now it’s guacamole! With an estimated 79 million pounds of avocados consumed as the oh-so-delicious guacamole during the 2014 Big Game, it is clear that traditional Latin foods are here to stay, are shaping the way the new America eats and have become a staple in pantries around the country.

Whether you are a top Americana food brand or a specialty food company looking to appeal to the constantly evolving American palate, learn from top industry leaders about new food trends, what other corporations, chefs, and even food bloggers are doing to capitalize on the food revolution, and what ingredients make for a successful campaign when reaching the U.S Hispanic consumer.

In this session you will learn:

•      Best practices: brands doing it right and staying relevant to the diverse Latino segment

•      New cultural shifts through food and how to apply learnings to your marketing campaigns

•      Latin flavors that are changing the social and food dynamics in America

•      How Hispanic media and bloggers are rewriting the American menu to meet the demands of their readers

•      How to stay relevant on social media and other key channels while engaging this consumer


Moderators
avatar for Annette  Gonzalez-Malkin

Annette Gonzalez-Malkin

VP, Hunter PR
A public relations and communications strategist with more than 10 years of experience servicing lifestyle brands including Altoids, Turning Leaf, ZYRTEC and Maxwell House. For more than six years, she managed several Diageo brands including Tequila Don Julio, Zacapa Rum and Ketel One. Currently, Annette overseas the agency’s Hispanic Strategies and Solutions Department. She’s worked with clients like Sears, 3M, Gallo and Tequila Don Julio to... Read More →

Speakers
avatar for Barbie M. Casasus

Barbie M. Casasus

Senior Director, Consumer Strategist, Multicultural/Latino Markets and Fashion, CEB Iconoculture Consumer Insights
Barbie Casasus brings over 15 years of experience to her role as the multicultural and Latino consumer expert at CEB Iconoculture Consumer Insights. Her finetuned expertise in multicultural marketing, targeted communication and branding initiatives helps clients customize products, programs, messaging, and promotions for specific audiences and demographics. Barbie approaches projects from the consumer’s point of view, using in-depth, inside... Read More →
MG

Maria-Teresa Garcia-Rosell

Multicultural Marketing Senior Brand Manager, Unilever
Maria-Teresa Garcia-Rosell is a strategic brand marketing professional with deep consumer understanding and brand expertise, built through her tenure in multinational consumer product goods companies in the U.S. and Latin America. She has an MBA from The University of Chicago and for the past 10+ years has managed consumer brands across different industries - from personal care to foods and beverages, including luxury spirits. Throughout her... Read More →
avatar for Yvette Marquez

Yvette Marquez

Muy Bueno Cookbook
Yvette is a mother, wife, author, graphic designer, food blogger, vlogger, and recipe developer in Denver, Colorado. She was raised in El Paso, Texas and draws culinary inspiration from her grandmother's old-world northern Mexican recipes and her mother's comforting south of the border home-style dishes. | | Yvette combined her passion for Mexican food with her graphic design talent to create MuyBuenoCookbook.com to catalog her family's... Read More →
avatar for Vianney  Rodriguez

Vianney Rodriguez

Sweet Bake Life
Vianney Rodriguez is founder and developer for the award winning blog Sweet Life. Raised by Mexican parents, Vianney was fortunate enough to be enveloped by both Mexican traditions as well as the hybrid culture of Tejanos (tenderly known as Tex-Mex). | | Her blog, Sweet Life, reflects this identity of being raised in a kitchen filled with laughter, estorias, love, and the wafting aroma of fresh tortillas on a comal. Her palate and blog are... Read More →
avatar for James Tahhan

James Tahhan

Chef
From an early age, his passion for great food took him deeply into the world of fine cooking, and his willingness to discover new flavors from around the world made him find his culinary identity at the age of 18, when he first attended school to become a chef. | Born In Venezuela in 1988, James was the first one from his family to be born outside of Syria, his parents’ home country. He grew up with a heavy and distinct Syrian background... Read More →


Friday April 4, 2014 1:30pm - 2:55pm
Michelangelo

Attendees (22)