First it was salsa, then tortillas, and now it’s guacamole! With an estimated 79 million pounds of avocados consumed as the oh-so-delicious guacamole during the 2014 Big Game, it is clear that traditional Latin foods are here to stay, are shaping the way the new America eats and have become a staple in pantries around the country.
Whether you are a top Americana food brand or a specialty food company looking to appeal to the constantly evolving American palate, learn from top industry leaders about new food trends, what other corporations, chefs, and even food bloggers are doing to capitalize on the food revolution, and what ingredients make for a successful campaign when reaching the U.S Hispanic consumer.
In this session you will learn:
• Best practices: brands doing it right and staying relevant to the diverse Latino segment
• New cultural shifts through food and how to apply learnings to your marketing campaigns
• Latin flavors that are changing the social and food dynamics in America
• How Hispanic media and bloggers are rewriting the American menu to meet the demands of their readers
• How to stay relevant on social media and other key channels while engaging this consumer
