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Wednesday, April 2 • 9:00am - 9:50am
Unveiling of the 2014 State of Latino Blogging Survey

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The Latina Mom Bloggers network and The Center for Hispanic Marketing Communication at Florida State University will unveil the results of their first annual State of Latino Blogging Survey.

 

The session will help identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latinos.  

With the growing presence of Latino and multicultural social media influencers, the research aims to decipher key trends relating to whybloggers are engaged in content production, what content areas are relevant, what motivates these entrepreneurs and what are some of their key concerns as they continue developing their online media platforms as a business in manycases.

 

In this session you will learn:

-  Data from the geographic locations of Latino bloggers in the US

-  Language preferences/trends

-  How bloggers see the evolution of the industry

-  Trends that are impacting how bloggers approach their craft

-  Much more!


Speakers
avatar for Dr. Sindy Chapa

Dr. Sindy Chapa

Associate Director of the Center for Hispanic Marketing Communication, FSU
Dr. Sindy Chapa is the Associate Director of the Center for Hispanic Marketing Communication at Florida State University. She is one of the country’s leading researchers on cross-cultural consumer behavior and how it relates to marketing, advertising, and all other aspects of business. A faculty researcher at FSU, Dr. Chapa also teaches popular courses on Hispanic marketing and advertising strategy. | | Dr. Chapa previously served on the... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Bloggers
avatar for Angela Sustaita-Ruiz

Angela Sustaita-Ruiz

Co-Founder and Partner, Latina Mom Bloggers and the Hispanicize event
Angela is an award-winning, public relations professional with more than 15 years of experience in Hispanic PR and marketing. In 2011 she was named PR Professional of the Year by the Hispanic Public Relations Association (HPRA), for her work in advancing the industry as co-publisher of the Hispanic PR Blog and as an co-founder/organizer and partner of Hispanicize Event, the annual event for Latino trendsetters and newsmakers in social media... Read More →


Wednesday April 2, 2014 9:00am - 9:50am
Chopin

Attendees (31)