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Wednesday, April 2 • 3:00pm - 4:00pm
The Rules Of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers

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Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

Hear our 2014 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for.  Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

In this session you will learn:
- The Latest Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
- Social media trends that are impacting theLatino blogosphere

- Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
- Which types of brands are investing in Latino and multicultural blogger programs
- Brand Expectations and Metrics in Latino blogger Sponsorships
- The most common partnership challenges and how to overcome them
- How to identify branding opportunities
- Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers


Speakers
avatar for Erin Conrad

Erin Conrad

Senior Manager, Colectiva Latina
Erin Conrad currently manages the Latino division of Collective Bias, Colectiva Latina. | | Inspired by her Mexican heritage, Erin is passionae about Latino culture and creating messages that resonate with the Hispanic consumer. Erin specializes in providing culturally relevant marketing strategies and consumer insights. She has over 12 years of national and international experience planning multi-level campaigns for Fortune 500 brands such... Read More →
avatar for Ana  Flores

Ana Flores

Blogger, Author and social media entrepreneur, Latina Bloggers Connect
Ana L. Flores has over 15 years of experience as a content creator and television producer, with a specialty in the U.S. Hispanic industry. After becoming a mom, she co-founded SpanglishBaby, the award-winning, go-to online community and resource for parents raising bilingual and bicultural. | | In December of 2010, Ana appeared on the cover of Hispanic Business Magazine as “The New Face of Social Media," just one month after launching... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Bloggers
avatar for Nadia P. Jones

Nadia P. Jones

CEO & Founder, The Niche Parent Network & Conferences
Nadia is the CEO of the Niche Parent Network, a diverse network of socially savvy parents that blog. Through the network, she connects influential bloggers to brands to generate buzz and visibility to national advertising and marketing campaigns. As an experienced Social Media Strategist, she offers clients measurable, creative solutions for user generated campaigns and blogger outreach efforts. She has executed campaigns with global brands... Read More →
avatar for Lissette Rodriguez

Lissette Rodriguez

Vice-President, Devries Global
With nearly a decade of experience in the U.S. Hispanic market, Lissette oversees the development and delivery of tailored Hispanic public relations strategies and tactics for Procter & Gamble brands/programs such as Olay and Try It & Love It. Her focus is aimed at creating an authentic and relevant cultural link between the brand and this ever-growing and influential demographic. Her previous work spans across top consumer brands such as... Read More →


Wednesday April 2, 2014 3:00pm - 4:00pm
Merrick

Attendees (78)