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Monday, March 31 • 10:00am - 3:00am
Social Media for Social Good Non-Profit Training (Sponsored by Florida Blue)

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This intensive half-day session features communications training specifically tailored to help non-profit organizations serving Latino and multicultural communities maximize their use of public relations and social media with a deep focus on social media.   Tools like Facebook, Twitter, blogs, video and more will be covered.  Lunch and light refreshments will be provided.  The free session is only open to non-profits who pre-register.

 

In this session you will learn:

-The context of Latino social media: facts and figures

-How to build social media initiatives that resonate with the Latino communities you serve

-How to work with Latino bloggers

-How to deliver your message online

-How to set up and manage your non-profit’s Facebook and Twitter community platforms for Hispanic audiences

-How to maximize your use of video to tell compelling stories

-What campaigns create more engagement and responses

-What free and low-cost online tools you should consider

-How to use social media to fundraise



Speakers
avatar for Alex de Carvalho

Alex de Carvalho

Development Director, Constant Contact
Alex is passionate about creating spaces for individuals, companies, and brands to connect. He is the Regional Development Director, South Florida, for Constant Contact, where he helps businesses connect and engage with their customers. | Best known as a social media professional, Alex advises organizations on their use of social networks to build brand relationships with key constituents and the community. | He is adept at business strategy... Read More →
avatar for Maricela Cueva

Maricela Cueva

Vice President, VPE PR 
Maricela Cueva is a vice president at VPE Tradigital Communications and has been with the agency for more than 10 years. Under her leadership, the agency has won several industry awards for its social marketing campaigns and has set the standard for public awareness and community outreach efforts for government agencies and nonprofit clients. | | Maricela fully understands the importance of community engagement and how social media can play a... Read More →
avatar for Katherine Doble

Katherine Doble

Publisher/President, Los Tweens and Teens/Siren Marketing
Katherine is co-founder and publisher of Los Tweens and Teens, a bilingual resource engaging Latino and multicultural parents of children age 7-12. Through advice from experts, discussions from parents and product reviews, Katherine and partner Cristy Clavjo-Kish provide parents with important information for raising this age segment. The women were recently honored by Ford Latino with the title of “Mujeres Legendarias”. Katherine is also the... Read More →


Monday March 31, 2014 10:00am - 3:00am
Merrick

Attendees (20)