In this session you will learn:
-The context of Latino social media: facts and figures
-How to build social media initiatives that resonate with the Latino communities you serve
-How to work with Latino bloggers
-How to deliver your message online
-How to set up and manage your non-profit’s Facebook and Twitter community platforms for Hispanic audiences
-How to maximize your use of video to tell compelling stories
-What campaigns create more engagement and responses
-What free and low-cost online tools you should consider
-How to use social media to fundraise