Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Friday, April 4 • 11:00am - 11:50am
The Future of Hispanic Print (Presented by El Sol Newspaper)

Sign up or log in to save this to your schedule and see who's attending!

Find out why the Hispanic Press is Alive and Well, while Mainstream General Print Media is in Big Trouble


Session Overview:

Hispanic Print Media is alive and well, trending positively while many general media print outlets are losing money, market share or have gone out of business.

Ricardo Hurtado and these exceptional panelists lead you through the media maze to discover how and why the Hispanic Print Media is still so powerful.

Hispanic print has proven to be a successful vehicle for advertising. In fact in Chicago, New York and Miami, 89% of Latinos read at least one newspaper on a weekly basis. Understanding the two opposite industry trends could be a challenge, especially with all the positive buzz about today’s digital media. 

In emerging market cities such as Philadelphia, Pennsylvania and Wilmington, Delaware; 69% of the Latinos read at least two newspapers per week. Hispanic Print Media is a cultural tradition generations old and generations strong. It is the proven preferred way to receive news, The community has a deeply held desire to hold their newspaper with one hand and drink coffee with the other.

More News You Can Use: the seminar will also cover

Demonstrated Print Loyalty ▪  Maximizing Hispanic Print Media as an Advertising Vehicle  The Power of Local Print   ▪  Where is Hispanic Print Heading?  ▪  Print Media vs Digital

El Sol                                 Hispanicize Video 
www.elsoln1.com                       https://www.youtube.com/watch?v=4CjZ529JPf8

Moderators
avatar for Ricardo Hurtado

Ricardo Hurtado

President/CEO, Hispanic Media, LLC
Ricardo Hurtado, publisher of El Sol Newspapers, is a communications expert and media owner-operator in four cities, spanning two countries. His relatively rapid rise to prominence keeps him moving up and down the East Coast of the United States, between Philadelphia and Miami, with side trips to visit his newspaper offices in Colombia, South America. His expansion of El Sol into Miami’s Hispanic market is only a year old and already it has... Read More →

Speakers
avatar for Ana Crandell

Ana Crandell

Media Director, OMD
Born and raised in Bolivia, South America, Ana moved to the United States at the age of 16.  After graduating from Northwest Missouri State University with a major in Marketing and a minor in Business, Ana started her advertising career at Lopez Negrete Communications, a U.S. Hispanic advertising agency in Houston, TX, where she lead the creation of its media department.   While there, Ana played an integral role in winning the... Read More →
VN

Victor Negron

National Vice President of Marketing, AmeriHealth Caritas
avatar for Ingrid Reyes

Ingrid Reyes

Executive Vice President, Director of Client Solutions, Strategy, and Value, EPMG
Ingrid Reyes brings over twenty years’ experience in developing and executing communication strategies. Most recently, Reyes was managing partner, director of multicultural North America of Mindshare NY. She led all multicultural business for accounts such as Sprint, Kimberly Clark, CVS, Abbott Pharmaceuticals, BP/Castrol Oil, AM/PM, ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Reyes led... Read More →
avatar for Isabella Sanchez

Isabella Sanchez

Vice President Media Integration, Zubi Advertising
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all integrated media for American Airlines, California Ford Dealers, Ford Motor Company, JP Morgan Chase, Olive Garden, SC Johnson, Sunny D and Walgreens. | | She has over 20 years of Hispanic media experience with many of the largest advertisers in the US Hispanic market. | | Prior to Zubi, she was VP, Managing Director of Tapestry, a division of Starcom... Read More →


Friday April 4, 2014 11:00am - 11:50am
Escorial

Attendees (24)