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Tuesday, April 1 • 8:30am - 9:20am
Mama Knows Best: Top Latina Mom Bloggers Share their Success Stories and Best Practices

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As Hispanic marketers have evolved their understanding of engaging Latinos through social media, Latina mom bloggers have continued to grow into an increasingly stronger force that today are almost indispensible for mostFortune 1000 brands in the industries of food, CPG, fashion, automotive, financial services, entertainment and more.  Put simply, Latina moms comprise the most strategic niche of the $1.4 trillion Hispanic Market and Latina mom bloggers are a big part of how marketers areincreasingly seeking to reach those moms.

So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

In this annual update session you will learn:

- Why Latina moms are a critical component of any Latino social media outreach
- How to identify and measure the most influential Latina mom bloggers
- The nuances of working with Latina mom bloggers vs non-Latina bloggers
- The similarities and differences between English-language and Spanish-dominant mom bloggers

- How Latina mom bloggers view their editorial missions, the stories they blog about and how to make sure your ideas match their pitch preferences
- Recent examples of successful Latina mom blogger-brand programs
- The Do’s and Don’ts of Working with Latina mom bloggers
- Hot Topics and Trends: Family, safety, children, economic pressures—the concepts, trends, products, services and influencers that appeal most to the "mom market"—and how to incorporate them into their pitches and programs

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO, Latina Mom Bloggers
Cristy is an award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is founder and co-publisher of Los Tweens & Teens, a bilingual community resource site engaging multicultural parents and kids from ages 7-12. She also is manager, partner and co-founder of Latina Mom Bloggers and Hispanicize digital. Cristy led PR Newswire’s... Read More →

Speakers
avatar for Silvia Martinez

Silvia Martinez

Founder and CEO, Mama Latina Tips Media
Born and raised in Mexico, Silvia worked as a human resources executive and university instructor for 8 years. She holds an MBA with a specialty in marketing from the University of Guanajuato and a Human Resources Training Certification from Texas A&M University. | | Silvia is founder of the award winning bilingual blog, www.mamalatinatips.com, where she covers topics of interest to moms including food, entertainment, kids, health... Read More →
avatar for Kristina Nuñez

Kristina Nuñez

Blogger, Hott Mama in the City
I'm a Latina mama living in San Antonio with my two children. Born and raised in Southern California, now living in Texas. I enjoy cooking,crafting, writing, reading and photography.
avatar for Divina Rodriguez

Divina Rodriguez

Blogger, Dancing Hotdogs
Divina Rodriguez was born in Asuncion, Paraguay and moved to the United States when she was five years old. Since then she has become a wife, a Mommy of two children under the age of six and holds a Masters in Communications from Fairfield University. | | Divina is president of Brillante Media, LLC, a strategic communication and new media consulting firm that helps businesses grow by leveraging the best in digital for return on investments... Read More →
avatar for Ruby Wright

Ruby Wright

Blogger, Growing Up Blackxican
Ruby blogs at GUBlife: Growing Up Blackxican, a blog she founded in 2009, to talk about raising her bi-cultural kids which now covers all family life. She is a wife to a wonderful man and a mother to two little ones. She strives to educate her kids on their roots so they can be proud of their 2 cultures- Black and Mexican. Ruby was born and raised in Southern California. She has since relocated to New Jersey after her family transitioned from... Read More →


Tuesday April 1, 2014 8:30am - 9:20am
Michelangelo

Attendees (50)