Hispz14

As Hispanic marketers have evolved their understanding of engaging Latinos through social media, Latina mom bloggers have continued to grow into an increasingly stronger force that today are almost indispensible for mostFortune 1000 brands in the industries of food, CPG, fashion, automotive, financial services, entertainment and more.  Put simply, Latina moms comprise the most strategic niche of the $1.4 trillion Hispanic Market and Latina mom bloggers are a big part of how marketers areincreasingly seeking to reach those moms.

So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

In this annual update session you will learn:

- Why Latina moms are a critical component of any Latino social media outreach
- How to identify and measure the most influential Latina mom bloggers
- The nuances of working with Latina mom bloggers vs non-Latina bloggers
- The similarities and differences between English-language and Spanish-dominant mom bloggers

- How Latina mom bloggers view their editorial missions, the stories they blog about and how to make sure your ideas match their pitch preferences
- Recent examples of successful Latina mom blogger-brand programs
- The Do’s and Don’ts of Working with Latina mom bloggers
- Hot Topics and Trends: Family, safety, children, economic pressures—the concepts, trends, products, services and influencers that appeal most to the "mom market"—and how to incorporate them into their pitches and programs