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Tuesday, April 1 • 11:00am - 11:50am
Mobilízame: Connecting Millenials thru Mobile Technology & Social Media (sponsored by 360ProMobile, LLC)

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Latinos own smart phones, go online from a mobile device and use social networking sites at similar—and oftentimes higher—rates than do other groups of Americans. 
 
Despite the booming growth of Latino mobile usage, most Hispanic marketers are either not taking advantage of mobile technology or are unsure how to proceed.
 
In this session you will learn:
 
- The nuances of creating apps for Latino audiences
 
-  How to assess if you need a mobile app for Latino audiences and if you should offer it in one or both languages?
 
- What are the necessary tools needed to develop a great app?
 
- Best practices to connect with your mobile users via targeted communications, content sharing and social networking
 
- How to monetize your mobile platform

Moderators
avatar for Jose A. Marquez - Leon

Jose A. Marquez - Leon

National President, CEO, and Founder, Latinos in Information Sciences and Technology Association (LISTA)
Jose A. Marquez-Leon is the National President, CEO, and Founder of Latinos in Information Sciences and Technology Association (LISTA). In this role he serves as lead advocate on state and federal issues related to the role of Latinos in the technology sector. He is also charged with... Read More →

Speakers
avatar for Raul Acosta

Raul Acosta

VP of Marketing, Olympus Holdings
Raul Acosta has 20+ years of experience in the Hispanic media and entertainment industry. As an artist and music executive (CEO of 24K Entertainment), he has created and organized a network of people around the world in television, print, internet and radio. This includes artists... Read More →
avatar for Ariel Ferreira

Ariel Ferreira

CEO/Founder, UpStep, Inc.)
Ariel Ferreira, a living organ donor, has had many accomplishments throughout his young career. His progressive work and support to local nonprofit groups and small businesses has helped strengthen and maintain many public services within the community. Mr. Ferreira is no stranger... Read More →
avatar for Jose Salcedo

Jose Salcedo

CEO/Co-Founder, Outobus
The former Music Tech exec has worked with record companies like Sony Music and Universal Latino. After surviving the rise and fall of the music industry, Jose used his last unemployment check to start his own company, The App Connect. During this time he went on to develop Mobile... Read More →


Tuesday April 1, 2014 11:00am - 11:50am PDT
Michelangelo

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