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Tuesday, April 1 • 3:00pm - 4:00pm
Hispanic Social TV: Where Are We and What's Next

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Brands have quickly capitalized on the general market Social TV over the past year, shining the spotlight on the most nimble and creative content and engagement.  In 2014, there is an even greater opportunity for brands to utilize Social TV surrounding the highly-rated and talked about Hispanic shows like Univision’s Premios Juventud, novelas such as Por Que el Amor Manda; Telemundo’s La Voz Kids, Premios Billboard, Mira Quien Baila, etc.
 
In this panel session moderated by Nick Bianchi, Director of Social Media at BodenPR, attendees will learn how to help prepare and launch brands into Hispanic Social TV, to organically and effectively expand reach and generate revenue. Attendees will discover how brands can fully capitalize on Hispanic Social TV and how Hispanic Social TV will surpass general market in the near future.
 
IN THIS SESSION, WE'LL DISCUSS:
- The level of priority Social TV plays in agencies, brands and media companies’ strategy
- How agencies, brands and media companies Thinking "beyond" Social TV
- Tactics to interject Social TV programing through engagement - to help expand reach and enhance TV ratings.
- How we can generate revenue through tactics on Social TV

Moderators
avatar for Nick Bianchi

Nick Bianchi

Director of Social Media, BodenPR
Nicholas Bianchi is the Social Media Director at BodenPR in charge of all digital and social media strategy, communication & analytics. He works closely with cross-functional agency and client teams to drive business results in offline and online communities. Prior to joining BodenPR, Nicholas was responsible for digital strategy and communication at Burson-Marsteller in Miami. Working with on-site and virtual teams, he led the development... Read More →

Speakers
avatar for David Beck

David Beck

SVP & General Manager of Social Media, Univision
David Beck is the senior vice president and general manager of Social Media at Univision Communications Inc., the leading media company serving Hispanic America. He is responsible for designing, building and managing an enterprise social media organization accountable for delivering and monetizing innovative Social Media, Social TV, and Second Screen efforts across TV, digital video, mobile, radio, and live events platforms.  To further... Read More →
avatar for Borja Perez

Borja Perez

SVP of Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo Media. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms.  Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied... Read More →
avatar for Nuria Santamaria

Nuria Santamaria

Multicultural Strategy, Twitter
Nuria Santamaría leads Twitter’s Multicultural efforts in the United States.  Ms. Santamaría spearheads consumer insights and strategy for Twitter’s Hispanic, African American, Asian American audiences working across all industry categories. Ms. Santamaría has worked in technology and digital media for over ten years.  Prior to... Read More →


Tuesday April 1, 2014 3:00pm - 4:00pm
Chopin

Attendees (57)