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Thursday, April 3 • 2:00pm - 2:50pm
A Look at the Evolution of Hispanic Soccer Marketing in the Year of the World Cup - Sponsored by Traffic Sports USA

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Soccer has always been one of the most popular vehicles marketers use to engage Latinos but even though the game remains the same, the tools and tricks marketers have at their disposal today have greatly increased.
In this year of the World Cup, a year that many expect will result in the first full scale digital World Cup, a top notch panel of soccer marketing and media insiderswill look at Latinos’ most popular sport, its historical role in marketing and its evolution.
In this session you will learn:
- Why soccer remains one of the most popular and dependable forms of marketing to Latinos
- How marketers without World Cup dollars can leverage the popularity of soccer without breaking the bank
- The latest trends in soccer marketing
- Best practices in digital marketing through the passion of soccer 

avatar for Patricia Diaz

Patricia Diaz

Director US Hispanic Marketing, McDonalds
avatar for Jenina Nuñez

Jenina Nuñez

Manager of External Communications, McDonalds
Jenina Nuñez works at McDonald's USA as Manager of External Communications, leading public relations strategy and execution for the brand’s beverages and desserts category as well as the Hispanic consumer market and MONOPOLY Game at McDonald’s Prior to joining McDonald's, Jenina... Read More →

Marcelo Radice

Director of Sponsorship Sales and Marketing, Traffic Sports
Marcelo Radice is an accomplished senior marketing executive with 20+ years of experience in the multinational arena. As the Director of Sponsorship Sales and Marketing at Traffic Sports USA, he oversees the top international soccer sports properties in the Americas, including CONCACAF... Read More →

Thursday April 3, 2014 2:00pm - 2:50pm PDT

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