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Tuesday, April 1 • 11:00am - 11:50am
Toyota for Latinos: A New Strategy

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PANEL DESCRIPTION:

 

Toyota didn't become the leading automotive brand for Hispanic consumers by being complacent in its marketing approach.  In this special session, Toyota North America will officially unveil a brand new, comprehensive approach to marketing to U.S. Latinos that is sure to become a big part of the marketing buzz of Hispanicize 2014.  


Moderators
avatar for Rosemary Ravinal

Rosemary Ravinal

Vice President, Communications and Content, República
Rosemary Ravinal is the public relations, social media and corporate communications practice leader at República, the award-winnning cross-cultural agency headquartered in Miami.  She has more than two decades of experience in the U.S. mainstream, Hispanic and Latin American markets and has held senior communications positions at multinational companies like Sony Ericsson, AT&T, Discovery Channel, Avon, Telemundo and History... Read More →

Speakers
avatar for Cynthia Corzo

Cynthia Corzo

Editor, Hispanic Market Weekly
For more than 20 years Cynthia has worked at several of the top news organizations in the Miami market – El Nuevo Herald and The Miami Herald. And Hispanic Market Weekly is the industry leader in covering the U.S. Hispanic market across the marketing, media and research industries. | Cynthia Corzo’s work has been recognized with a Pulitzer Prize and an Interamerican Press Association award. While at The Miami Herald, she was on the... Read More →
avatar for Anabel Ordoñez

Anabel Ordoñez

Group Account Director, Conill
Anabel Ordoñez is an automotive advertising expert with diverse experience across multiple product lines and disciplines.  She leads a team of 14 account specialists for Conill’s Toyota, Toyota Certified Used Vehicles, and Toyota Financial Services usinesses.  During her 10-year career at Conill, Anabel has helped Toyota and Toyota Certified Used Vehicles connect with a dynamic Hispanic audience at the national... Read More →
avatar for Patricia Pineda

Patricia Pineda

Group Vice President, Hispanic Business Strategy Group, Toyota Motor North America
Patricia Pineda is Group Vice President at Toyota Motor North America, Inc. (TMA) with primary responsibility for Hispanic Business Strategy. Previously she had responsibility for national philanthropy and the Toyota USA Foundation. Ms. Pineda joined TMA in September 2004 as Group Vice President of Corporate Communications and General Counsel.Prior to joining TMA, Pineda spent twenty years at New United Motor Manufacturing, Inc. (NUMMI), the... Read More →


Tuesday April 1, 2014 11:00am - 11:50am
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Attendees (57)