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Tuesday, April 1 • 1:30pm - 2:55pm
2014 Google/YouTube Hispanic Market Update

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SESSION OVERVIEW:

This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from one of Google's Premium Partners to see how all this concepts work in reality.



IN THIS SESSION YOU WILL LEARN:

  • 2014 Update of Google’s strategy and ideas around reaching Hispanics in the US




Moderators
avatar for Will Freyre

Will Freyre

Vice President of Digital Innovation, Republica
Will Freyre is República’s Vice President of Digital Innovation. Will joined República in 2010 and oversees digital strategy, development and social media. Will serves as a liaison to clients, as well as a leader and mentor to our creative and account service staff. With more than 18 years experience as a working digital/creative professional, Will has been responsible for creating and executing award-winning campaigns for top brands such... Read More →

Speakers
avatar for JuanJo Duran

JuanJo Duran

Head of Hispanic Content, YouTube
Juanjo Duran leads the content strategy on the partnerships team for YouTube in the US Hispanic market.  Duran is responsible for developing attracting and consolidating Spanish and English content appealing to the Latino segment for Google’s video platform.  Prior to his current position Duran spent eight years developing new areas of revenues in the US for the Mexican multimedia conglomerate Televisa,  part of his last... Read More →
avatar for Eliana Murillo

Eliana Murillo

Head of Multicultural Marketing, Google
Eliana Murillo is head of multicultural marketing at Google, Inc. She focuses on cross-product strategy to engage brands, users and business owners. She founded the US Hispanic business development and community outreach team at Google, and has spearheaded programs that support diversity in entrepreneurship, education, and civic engagement with the use of technology. Prior to joining Google in 2010, Eliana worked at Target Corporation in the food... Read More →


Tuesday April 1, 2014 1:30pm - 2:55pm
Chopin

Attendees (71)