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Thursday, April 3 • 1:00pm - 1:50pm
Measuring Your Marketing Hispanic Marketing ROI

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Implementing digital strategies and tactics in any marketing communications program has become a must. This is mainly due to the fact that most corporations and their target audiences occupy a space in the digital world, even if their business or livelihood is not directly related to it.


In this panel session led by Michael Bassik, honoree of Ad Age's 40 Under 40, and Eric Díaz, founder of Nativa, you will learn how to set realistic objectives for your digital strategies and, most importantly, how to measure your success without losing sight of the bigger “marketing communications” picture.


In this session you will learn:

• What NOT to DO when measuring digital strategies and tactics

• Most innovative tools to measure digital success

• The art of setting key performance indicators (KPIs) that drive action

• Current best practices in digital analytics and measurement

• What to do after measurement


Gabriela Guzman

Social Media Director, media8


Eric Diaz

Co-owner, Nativa
avatar for Carly Yanco

Carly Yanco

Director, Digital Strategy, Burson-Marsteller
Carly Yanco is part of the Burson-Marsteller's Digital Strategy team working closely with B-M's creative arm, Proof Integrated Communications, to develop and execute campaigns for a range of clients. Carly has recently transferred to New York from B-M Sydney where she was previously... Read More →

Thursday April 3, 2014 1:00pm - 1:50pm PDT

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