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Friday, April 4 • 10:00am - 11:50am
SEO for Journalists & Bloggers

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Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites in particular. A panel of SEO experts will help you discover the keys to growing your English, Bilingual, and Spanish-language web site’s traffic in an organic and exponential way that will help you drive targeted traffic, increase conversions, and build a loyal community by tapping into the Spanish-preferred and Spanish-dominant U.S. Hispanic Market.


If you already have Spanish-language Web properties, it’s time to optimize them to increase organic traffic and seize new revenues from the Hispanic market. Then, along with the cultural relevant English-language Web properties, you’ll be well-positioned to reach the “entire” spectrum of the Hispanic market. 

IN THIS SESSION YOU WILL LEARN: 
• Why you must include a Hispanic – and just Spanish – SEO plan in your overall SEO strategy 
• Importance of keyword research/analysis and site architecture

• Best practices for optimizing your site content for SEO 
• Ways to improve your search engine placement and boost keyword ranking in SERP

• How to make social media and public relations work for SEO and vice versa 
• Tips to executing a cost-effective Hispanic SEO campaign that can help you connect with the nation’s fastest growing community and expand your business. 
• How to measure the ROI for your bilingual websites in a way that doesn’t interfere with metrics from the general market 
• Key considerations and best practices for developing and implementing a Hispanic SEO strategy for your Web properties. 


Moderators
avatar for Bill Gato

Bill Gato

CEO and Partner, Hispanicize Wire
Bill Gato is the CEO and Partner of Hispanicize Wire, the new sister wire service of Hispanicize 2014. An experienced digital marketing expert, online publishing entrepreneur and former journalist, Bill is a passionate believer in the underutilized potential of public relations as a branding medium.  Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet... Read More →

Speakers
avatar for Laura Fuentes

Laura Fuentes

Founder, Momables
Laura Fuentes is the Founder/CEO of MOMables, the first meal-planning service for healthy and fresh school lunches. Her friends call her a “lunch aficionado” because she constantly looks at delicious food and wonders how she can make it quicker, healthier and conveniently packaged for lunch. Laura works with brands to develop healthy recipes kids will actually eat. She also has her own column called The School Lunch Project over at the... Read More →
avatar for Lorraine Ladish

Lorraine Ladish

Editor in Chief, Mamiverse
Lorraine C. Ladish is a 17-times published bilingual author, writer and editor. Since June 2012 she is Editor-in-Chief of Mamiverse.com, an award-winning online hub for Latina moms. She has contributed to People en Español, La Palma- of The Palm Beach Post, Babycenter and Redbook, and was the managing editor of VOXXI Mujer, an online news site for English-speaking Hispanics. She is based in Sarasota, FL with her blended family. Follow her on... Read More →
avatar for Mat Wallaert

Mat Wallaert

Behavioral Scientist, Bing
Matt Wallaert is a behavioral scientist and serial entrepreneur who works at the intersection of technology and human behavior. After two successful exits, he joined Microsoft’s Bing to focus on adapting technologies to work naturally with existing paradigms of behavior to aid in both decision making and task completion, and to broaden how search removes obstacles and enables people to take action on their ideas, questions, and desires. A... Read More →


Friday April 4, 2014 10:00am - 11:50am
Chopin

Attendees (54)