Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites in particular. A panel of SEO experts will help you discover the keys to growing your English, Bilingual, and Spanish-language web site’s traffic in an organic and exponential way that will help you drive targeted traffic, increase conversions, and build a loyal community by tapping into the Spanish-preferred and Spanish-dominant U.S. Hispanic Market.
If you already have Spanish-language Web properties, it’s time to optimize them to increase organic traffic and seize new revenues from the Hispanic market. Then, along with the cultural relevant English-language Web properties, you’ll be well-positioned to reach the “entire” spectrum of the Hispanic market.
IN THIS SESSION YOU WILL LEARN:
• Why you must include a Hispanic – and just Spanish – SEO plan in your overall SEO strategy
• Importance of keyword research/analysis and site architecture
• Best practices for optimizing your site content for SEO
• Ways to improve your search engine placement and boost keyword ranking in SERP
• How to make social media and public relations work for SEO and vice versa
• Tips to executing a cost-effective Hispanic SEO campaign that can help you connect with the nation’s fastest growing community and expand your business.
• How to measure the ROI for your bilingual websites in a way that doesn’t interfere with metrics from the general market
• Key considerations and best practices for developing and implementing a Hispanic SEO strategy for your Web properties.
