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Thursday, April 3 • 2:00pm - 2:50pm
Viral Videos: What's In it for Hispanic Brands

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Last year the Hispanicize event introduced attendees to some of the top U.S. Hispanic YouTube celebrities, who are known for creating viral videos.  This year, some of those panelists are returning for a deep dive into the actual formulas behind great viral videos and how brands can tap into viral content for their own benefit. 


In this session, you'll gain a greater understanding of the value of branded viral videos, how to incorporate branding into viral videos, how to measure the success of a branded viral video and the different levels of opportunity for branded video content across multiple social mediums.


In this session, panelists will:

- Analyze past case studies of viral videos in the U.S. Hispanic space to show what types of results were generated and how brands have measured the success of leveraging these concepts.  

- Review how frequently viral videos are used in the U.S. Hispanic marketing space vs the "general market."

- Discuss NEW micro-video platforms such as Vine and Instagram to analyze how these platforms will change the scope of short-form viral video content. 

- Review when and how video content on YouTube garners traffic and impressions versus their most recent and biggest competitor for video-hosted content, Facebook.


Hugo Perez

Senior Vice President, The Zocalo Group


Jarxiel Guerrero

Jarxiel Guerrero Musical
avatar for Maya Murillo

Maya Murillo

Maya in the Moment
Maya Murillo is celebrating five years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 74K+ among tweens, teens and millennials. She is most active on Vine and YouTube and is known for her custom... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

The hugely popular YouTube channel /RealityChangers (http://www.youtube.com/realitychangers), which has over to 150million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music... Read More →

Lance Rios

Founder, Being Latino/Digibunch

Thursday April 3, 2014 2:00pm - 2:50pm PDT

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