Last year the Hispanicize event introduced attendees to some of the top U.S. Hispanic YouTube celebrities, who are known for creating viral videos. This year, some of those panelists are returning for a deep dive into the actual formulas behind great viral videos and how brands can tap into viral content for their own benefit.
In this session, you'll gain a greater understanding of the value of branded viral videos, how to incorporate branding into viral videos, how to measure the success of a branded viral video and the different levels of opportunity for branded video content across multiple social mediums.
In this session, panelists will:
- Analyze past case studies of viral videos in the U.S. Hispanic space to show what types of results were generated and how brands have measured the success of leveraging these concepts.
- Review how frequently viral videos are used in the U.S. Hispanic marketing space vs the "general market."
- Discuss NEW micro-video platforms such as Vine and Instagram to analyze how these platforms will change the scope of short-form viral video content.
- Review when and how video content on YouTube garners traffic and impressions versus their most recent and biggest competitor for video-hosted content, Facebook.
