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Thursday, April 3 • 3:00pm - 4:00pm
HISPANICIZE/HERSPANICIZE: Engaging Hispanics in the Age of Gender Empowerment

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What do The White House, US Department of Education, and the AARP have in common?  They're disrupting the way marketing and engagement gets done by challenging old stereotypes about both Hispanic men and women.  Giovanni Rodriguez -- a regular contributor to Forbes and advisor to government, NGOs and leaders in the Fortune 500 -- presents emerging best practices in Latino marketing in this highly engaging and interactive session.

Who this is for:  brands, agency leaders, and influencers

What you will learn:  emerging best practices in Latino marketing and engagement, online and offline

What you will receive:  information on groundbreaking partnering opportunities with government and business leaders

avatar for Giovanni Rodriguez

Giovanni Rodriguez

CEO, SocialXDesign
Giovanni Rodriguez is an award-winning consultant, author, and public speaker on organizational leadership and social technology. He is co-founder and CEO of SocialxDesign, a consulting firm based in Silicon Valley and Washington DC, and a regular contributor to Forbes, where he gained... Read More →

Thursday April 3, 2014 3:00pm - 4:00pm PDT

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