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Wednesday, April 2 • 9:00am - 9:50am
Expanding the Social Media Reach of Your Stories

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The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.


In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.


In this session you will learn:

-Tips on tagging your content

-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English

-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories

avatar for Bill Gato

Bill Gato

CEO and Partner, Hispanicize Wire
Bill Gato is the CEO and Partner of Hispanicize Wire, the new sister wire service of Hispanicize 2014. An experienced digital marketing expert, online publishing entrepreneur and former journalist, Bill is a passionate believer in the underutilized potential of public relations as a branding medium.  Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet... Read More →

avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor of Latino coverage and a reporter, BuzzFeed
Adrian Carrasquillo is the editor of Latino coverage at BuzzFeed, the social news and entertainment company. More information will be forthcoming on this effort but the idea is to tell important stories on a powerful national platform that aren't being told without pandering to the audience or segregating the content. Latino is mainstream and Latino is American and it's about time the media reflected that. He also is a reporter covering... Read More →

Johanna Torres

Founder Editor-in-Chief, CafeMom
Founding Editor-in-Chief MamásLatinas.com, Chief Content Editor MiBlogazine.com, Multi-Media Lifestyle Expert and Brand Ambassador Johanna Torres is an experienced multi-media Editor, journalist and producer with over 21 years in the U.S. Hispanic media market. Her commitment to empowering the Hispanic woman and her deep understanding of this audience is evident by the high quality of the work that she has produced over the years. In... Read More →
avatar for Luisa Yanez

Luisa Yanez

Immediate Former Interactive Editor, The Miami Herald
Luisa Yanez  is the immediate former Interactive Editor of the Miami Herald, in charge of maintaining the newspaper' main  Twitter, Facebook and Google + accounts. She was recently named to the newspaper's Editorial Board , in charge of promoting that sections' social media presence. Luisa was a long-time general assignment reporters at the newspaper before jumping into the social media fray three years ago.

Wednesday April 2, 2014 9:00am - 9:50am

Attendees (70)