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Wednesday, April 2 • 3:00pm - 4:00pm
Creative, Cool and Powerfully Influential: Meet the Craftinos of TV, Books and Online MediaCreative, Cool and Powerfully Influential: Meet the Craftinos

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Glue, paint, glittery sweat - and a lot of crafty networking helped four of the most influential DIY experts in the nation turn their passion for DIY into full-time gigs.   


In this session, four popular DIY stars share their stories of breaking into the business, the benefit of incorporating craft, fashion DIY, home decor tutorials in your blog content, what makes a good tutorial, ideation, tips for great graphics that will get picked up by editors from popular sites, virality tips, and more.

Many lifestyle bloggers and sites have realized the value of adding DIY, crafts, fashion hacks to their agenda. Craft tutorials, with the right graphic and idea, can result in major page views. It's a very competitive industry and these four panelists have managed to stay at the top of the game, - not only in the Latino world, but in the mainstream DIY universe. From hacking a hoodie to refurbishing a dinette to choosing the right color story for a flower arrangement - they have covered it all!

avatar for Mando Rayo

Mando Rayo

CEO, Mando Rayo + Collective
Mando Rayo is co-author of 'Austin Breakfast Tacos' and CEO and Engagement Strategist at Mando Rayo + Collective, a deconstructed multicultural agency based in Austin, Texas. By day, Mando Rayo is the leader of MRC and by night he’s a self-appointed taco journalist. Mando is the... Read More →

avatar for Martin Amado

Martin Amado

TV personality, interior decorator
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over nine years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami... Read More →
avatar for Denise Cortes

Denise Cortes

Creative Director, Pearmama.com
Denise Cortes is the creative director at Pearmama.com, a blog about a Latina mom raising six kids and infusing art and culture into family life. A Southern California native, Denise shares fun DIY craft projects, thoughts on Latino culture, creating art on TOMS shoes and writing... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Entrepeneur/Editor in Chief, Crafty Chica
Kathy Cano-Murillo is an author, artist and founder of the award-winning site, CraftyChica.com. A former syndicated newspaper columnist for The Arizona Republic, she has authored nine books including Crafty Chica's Art de la Soul, Crafty Chica's Guide to Artful Sewing and the novels... Read More →
avatar for Vanessa Vargas Wilson

Vanessa Vargas Wilson

Owner, Crafty Gemini LLC
Vanessa Vargas Wilson, the Crafty Gemini, is known for posting clear and concise instructional videos on her YouTube channel- TheCraftyGemini. A law professor turned mompreneur, Vanessa shares her lifestyle and crafty skills with a global audience via the web. TheCraftyGemini channel... Read More →

Wednesday April 2, 2014 3:00pm - 4:00pm PDT

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