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Monday, March 31
 

7:00am

NO BADGE CHECK-IN ON MONDAY
Even though a number of special, pre-event sessions and activities will take place on Monday, official badge check-in itself WILL NOT be open Monday.  Some of the activities are exclusive to journalists and bloggers, non profit organizations and marketers.  Official badge check-in opens Tuesday and will be open daily through Friday morning. Official badge check-in will start on Tuesday at 8 AM.

Monday March 31, 2014 7:00am - 11:30pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

9:00am

Half-Day Social Media Training Wokshop for Spanish-language Journalists
In Partnership with Florida Association of Hispanic Journalists (FAHJ)

 

Sponsored by the Florida Association of Hispanic Journalists and led by two veteran Latina journalists, this free, in-depth social media training workshop will empower Spanish-language journalists to more effectively leverage the power of Twitter, Facebook and blogging for news gathering, reporting and audience engagement.  

 

The entiretraining is being conducted in Spanish and is only for journalists.  RSVP on EventBrite is required to attend this session.  


Speakers
avatar for Lorraine Ladish

Lorraine Ladish

Editor in Chief, Mamiverse
Lorraine C. Ladish is a 17-times published bilingual author, writer and editor. Since June 2012 she is Editor-in-Chief of Mamiverse.com, an award-winning online hub for Latina moms. She has contributed to People en Español, La Palma- of The Palm Beach Post, Babycenter and Redbook, and was the managing editor of VOXXI Mujer, an online news site for English-speaking Hispanics. She is based in Sarasota, FL with her blended family. Follow her on... Read More →
avatar for Laura Termini

Laura Termini

Journalist, Blogger, Actress, Lauratermini.com
Laura Termini (@chicanol) is an actress, broadcaster and businesswoman that has been featured in over 20 soap-operas and plays. She is also a radio personality and producer and her voice has been featured in countless TV and Radio commercials, such as in the US. Spanish language voice in President Obama’s 2008 Presidential Campaign. As the creator of Natural, Orgánica y Latina she shares her expertise in organic lifestyle and holistic... Read More →


Monday March 31, 2014 9:00am - 12:00pm
Offsite

10:00am

Social Media for Social Good Non-Profit Training (Sponsored by Florida Blue)
This intensive half-day session features communications training specifically tailored to help non-profit organizations serving Latino and multicultural communities maximize their use of public relations and social media with a deep focus on social media.   Tools like Facebook, Twitter, blogs, video and more will be covered.  Lunch and light refreshments will be provided.  The free session is only open to non-profits who pre-register.

 

In this session you will learn:

-The context of Latino social media: facts and figures

-How to build social media initiatives that resonate with the Latino communities you serve

-How to work with Latino bloggers

-How to deliver your message online

-How to set up and manage your non-profit’s Facebook and Twitter community platforms for Hispanic audiences

-How to maximize your use of video to tell compelling stories

-What campaigns create more engagement and responses

-What free and low-cost online tools you should consider

-How to use social media to fundraise



Speakers
avatar for Alex de Carvalho

Alex de Carvalho

Development Director, Constant Contact
Alex is passionate about creating spaces for individuals, companies, and brands to connect. He is the Regional Development Director, South Florida, for Constant Contact, where he helps businesses connect and engage with their customers. | Best known as a social media professional, Alex advises organizations on their use of social networks to build brand relationships with key constituents and the community. | He is adept at business strategy... Read More →
avatar for Maricela Cueva

Maricela Cueva

Vice President, VPE PR 
Maricela Cueva is a vice president at VPE Tradigital Communications and has been with the agency for more than 10 years. Under her leadership, the agency has won several industry awards for its social marketing campaigns and has set the standard for public awareness and community outreach efforts for government agencies and nonprofit clients. | | Maricela fully understands the importance of community engagement and how social media can play a... Read More →
avatar for Katherine Doble

Katherine Doble

Publisher/President, Los Tweens and Teens/Siren Marketing
Katherine is co-founder and publisher of Los Tweens and Teens, a bilingual resource engaging Latino and multicultural parents of children age 7-12. Through advice from experts, discussions from parents and product reviews, Katherine and partner Cristy Clavjo-Kish provide parents with important information for raising this age segment. The women were recently honored by Ford Latino with the title of “Mujeres Legendarias”. Katherine is also the... Read More →


Monday March 31, 2014 10:00am - 3:00am
Merrick

2:30pm

Blogger & Journalist Pre-Treat

They say the early bird gets the worm so this year, Hispanicize 2014 is going to reward bloggers and journalists who arrive the day before Hispanicize begins, March 31st, with a special Blogger/Journalist Pre-Treat.  Co-sponsors The Sherwin Williams Company and Coffee-mate are collaborating with each other and with the Latina Mom Bloggers to whisk as many bloggers and journalists as possible on a truly memorable half day "pre-treat" that will include awesome fun, food, drinks and intimate networking.  A new Hispanicize event tradition is born!  (This event is only open to journalists and bloggers).

 

Co-sponsored by:

The Sherwin Williams Company

Coffee-mate

 

Curated by the Latina Mom Bloggers network


Monday March 31, 2014 2:30pm - 7:30pm
TBA

6:00pm

HPRA National Pre-event Cocktail Reception

 Since its first debut at the first Hispanicize event in 2010, the Hispanic Public Relations has been on a roll nationally.  The organization now has chapters in Los Angeles, Chicago, Washington, DC, New York City andMiami and that is news that bodes very well for HPRA and the Hispanic market industry.

 

HPRA National is hosting a pre-conference cocktail to bring Hispanic marketers together and celebrate its evolution.  Everyone attending the event is welcomed!    



Sponsored by the National Public Relations Association and the HPRA

Monday March 31, 2014 6:00pm - 8:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

6:00pm

Latino Startup Alliance Investors and Entrepreneurs Reception (3 in 1 Program) By Invitation Only

Startup Angels will host a provocative conversation about technology startups, angel investing and new ways to capitalize on the global entrepreneurship phenomenon.  The session will feature Paul Singh, Partner of 500 Startups and now Founder & CEO of Disruption Corporation. The session will include a panel of expert angel investors and startup CEO’s, discussing their experiences and sharing their insights.  This event is for accredited investors, and is by invitation only.



Moderators
avatar for Leslie Jump

Leslie Jump

Founder, Startup Angels
Leslie has twenty-five years experience building, advising and investing in new companies, products and brands, in the US and across the globe. She is the Founder and CEO of Startup Angels, a platform to inspire and enable new angel investors across the US and around the world. Previously she was a Partner in Sawari Ventures, LLC, a Cairo-based early stage venture capital firm investing in entrepreneurs across the Middle East/North Africa. She... Read More →

Speakers
avatar for Jesse Martinez

Jesse Martinez

Co-Founder, Latino Startup Alliance
Originally from Houston, Texas, Jesse found his way to San Francisco in March 1997 where he first experienced what it meant to work for a startup. As employee 27, he got to see firsthand the building of a Silicon Valley company (funded by Sequoia Capital) that ultimately grew into a thousand employee+ Corporation all in less than a year as it was acquired for $180 million by Frontier Communications. | | That experience and access to his new... Read More →
avatar for Paul Singh

Paul Singh

Founder, Disruption Corporation
Paul is the founder of Disruption Corporation which provides tools, research and advisory services to corporations, angel investors and venture capital firms. Previously, he was a Partner at 500 Startups, a 4 year old "super angel" fund headquartered in Mountain View, CA and has overseen the investments in 525+ companies across 35+ countries. He is currently serving as an Entrepreneur in Residence with the White House Office of Science and... Read More →


Monday March 31, 2014 6:00pm - 9:00pm
TBA
 
Tuesday, April 1
 

7:00am

Breakfast Lounge
Tuesday April 1, 2014 7:00am - 8:30am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

8:00am

Registration
Tuesday April 1, 2014 8:00am - 5:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

8:30am

Mama Knows Best: Top Latina Mom Bloggers Share their Success Stories and Best Practices

As Hispanic marketers have evolved their understanding of engaging Latinos through social media, Latina mom bloggers have continued to grow into an increasingly stronger force that today are almost indispensible for mostFortune 1000 brands in the industries of food, CPG, fashion, automotive, financial services, entertainment and more.  Put simply, Latina moms comprise the most strategic niche of the $1.4 trillion Hispanic Market and Latina mom bloggers are a big part of how marketers areincreasingly seeking to reach those moms.

So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers?  That and much more will be the subject of this top notch Latina blogger panel.

In this annual update session you will learn:

- Why Latina moms are a critical component of any Latino social media outreach
- How to identify and measure the most influential Latina mom bloggers
- The nuances of working with Latina mom bloggers vs non-Latina bloggers
- The similarities and differences between English-language and Spanish-dominant mom bloggers

- How Latina mom bloggers view their editorial missions, the stories they blog about and how to make sure your ideas match their pitch preferences
- Recent examples of successful Latina mom blogger-brand programs
- The Do’s and Don’ts of Working with Latina mom bloggers
- Hot Topics and Trends: Family, safety, children, economic pressures—the concepts, trends, products, services and influencers that appeal most to the "mom market"—and how to incorporate them into their pitches and programs

Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO, Latina Mom Bloggers
Cristy is an award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is founder and co-publisher of Los Tweens & Teens, a bilingual community resource site engaging multicultural parents and kids from ages 7-12. She also is manager, partner and co-founder of Latina Mom Bloggers and Hispanicize digital. Cristy led PR Newswire’s... Read More →

Speakers
avatar for Silvia Martinez

Silvia Martinez

Founder and CEO, Mama Latina Tips Media
Born and raised in Mexico, Silvia worked as a human resources executive and university instructor for 8 years. She holds an MBA with a specialty in marketing from the University of Guanajuato and a Human Resources Training Certification from Texas A&M University. | | Silvia is founder of the award winning bilingual blog, www.mamalatinatips.com, where she covers topics of interest to moms including food, entertainment, kids, health... Read More →
avatar for Kristina Nuñez

Kristina Nuñez

Blogger, Hott Mama in the City
I'm a Latina mama living in San Antonio with my two children. Born and raised in Southern California, now living in Texas. I enjoy cooking,crafting, writing, reading and photography.
avatar for Divina Rodriguez

Divina Rodriguez

Blogger, Dancing Hotdogs
Divina Rodriguez was born in Asuncion, Paraguay and moved to the United States when she was five years old. Since then she has become a wife, a Mommy of two children under the age of six and holds a Masters in Communications from Fairfield University. | | Divina is president of Brillante Media, LLC, a strategic communication and new media consulting firm that helps businesses grow by leveraging the best in digital for return on investments... Read More →
avatar for Ruby Wright

Ruby Wright

Blogger, Growing Up Blackxican
Ruby blogs at GUBlife: Growing Up Blackxican, a blog she founded in 2009, to talk about raising her bi-cultural kids which now covers all family life. She is a wife to a wonderful man and a mother to two little ones. She strives to educate her kids on their roots so they can be proud of their 2 cultures- Black and Mexican. Ruby was born and raised in Southern California. She has since relocated to New Jersey after her family transitioned from... Read More →


Tuesday April 1, 2014 8:30am - 9:20am
Michelangelo

8:30am

Entrepreneur Lessons from Silicon Valley
SESSION OVERVIEW:
This session will provide insights on the lessons that several Latino tech entrepreneurs have learned about joining the startup and investment culture of Silicon Valley.  
 
In this no holds barred panel led by Jorge Consuegra, Partner of The Fearless Group and a former executive who lead Yahoo! en español, we will explore the honest challenges Latinos face to fully integrate into Silicon Valley as well as opportunities that Latinos have to join the fastest growing sector of the nation’s New Economy. 
 
In this session you will learn:
- What can Latino entrepreneurs and investors learn about the entrepreneur mentality of Silicon Valley? 
- Myth or Reality: Does a diversity barrier exist in Silicon Valley?
- How can Latinos integrate into the world of Silicon Valley?  What steps can be taken right now?
 

Moderators
avatar for Jorge Consuegra

Jorge Consuegra

Partner, The Fearless Group
Jorge Consuegra is a global business and marketing professional with nearly 25 years of experience working with Fortune 500 companies and marquee brands. | Jorge is a Partner at The Fearless Group a full service Marketing Communications firm. At Fearless, Jorge focuses on the multi-cultural segment, specifically by working with clients to capture growth associated with the growing U.S. Hispanic market. | Before joining Fearless, Jorge was... Read More →

Speakers
CC

Carlos Cueto

Founder, Texter
avatar for Giovanni Dubois

Giovanni Dubois

Founder, LAM Network
Giovanni Dubois is the founder of LAM Network (http://lam-network.com). Tagged as the LinkedIn for Latinos, the organization offers educational, social, and philanthropic content and activities for its members. LAM has evolved into the largest, most active and prominent professional network for Latinos in the San Francisco Bay Area. LAM helps major brands, such as Verizon, Ford, Aeromexico, New York Life, connect with this highly educated... Read More →
avatar for Pablo Fuentes

Pablo Fuentes

Founder, Proven
Pablo is the CEO and Founder of Proven, a leading mobile jobs company focused on the restaurant industry. He was honored as a Champion of Change and has been invited to speak at the White House about Proven and mentoring minority and women entrepreneurs. Pablo is an avid practitioner of Brazilian Jiu-Jitsu. He also enjoys dogs, photography, and reading. Pablo obtained a B.A. in Political Science from UCLA and an MBA from the Stanford Graduate... Read More →
avatar for Laura Maydon

Laura Maydon

Managing Director, Endeavor Miami
Laura is the Managing Director of Endeavor Miami, a non-profit organization that launched on September, 2013 in the U.S., and which searches and selects high-impact entrepreneurs to help them scale, with the objective of building an entrepreneurial ecosystem in our community. Laura joined Endeavor with more than 15 years of experience identifying new business opportunities and driving growth in various industries, including payments and financial... Read More →


Tuesday April 1, 2014 8:30am - 9:20am
Escorial

9:20am

Mini Break
Tuesday April 1, 2014 9:20am - 9:30am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

9:30am

Blogging 101: Your Ultimate Introduction to Becoming a Superstar Blogger

Blogging has taken off.  A one-time hobby can now become a full time, profitable content creating passion, but success is predicated on starting strong and sustaining your momentum.

 

If you just started a blog or are strongly leaning to creating one, this session is the primer you’ve been waiting for.  Blogging veterans and a copyright lawyer will give you a tour of everything you need to know to get started as a blogger including all the famous do's and don'ts of blogging.  Regardless of what you want to use a blog for this is a succinct reality check on what it takes to set up, build and then sustain a blog.

In this session you will learn:
- The most common mistakes new bloggers makewhen setting up their blogs and how to avoid them
- How to manage your blog's editorial content
- How to cultivate relationships with readers
- How to monetize your blogging work with brands and organizations

- Legal considerations on properly setting up your blog, copyright and knowing your cyber rights

Speakers
avatar for Ana-Klara Anderson

Ana-Klara Anderson

Attorney, Thomas & LoCicero PL
Ana-Klara Anderson is a former journalist turned media lawyer who understands that being a successful content creator is one-part creativity, one-part business savvy. She regularly assists entertainers, bloggers, musicians and journalists with strategies that protect and capitalize on their works. She advises national and international clients on registering trademarks, copyrighting creative works, and licensing intellectual property. She reviews... Read More →
avatar for Melissa Bailey

Melissa Bailey

Founder, Hungry Food Love
Melissa Bailey is one of the fastest growing Latina bloggers in the food blogsphere. She is the author of Hungry Food Love, an award-winning recipe blog where she shares her passion for food, culture, and the joy that is experienced by cooking with love. She was born and raised in the Dominican Republic, and her Latin heritage is reflected in the food she cooks through her food series Lunes Latinos. In her blog you will also find everything... Read More →
avatar for Joscelyn Ramos Campbell

Joscelyn Ramos Campbell

Founder, Mami of Multiples
Joscelyn Ramos Campbell has over a decade of experience as an award-winning former federal government public relations executive. The "super-connected power mom" was recently named by Latina Magazine as one of the "Best Latina Bloggers to Follow and Must Know in 2014" and one of “The 10 Best Latina Mom Bloggers on the Web”. In addition, Joscelyn was featured on CBS News as a "Top Blogger in the Business”; an Empowering Latina in the... Read More →
avatar for Jose F. Sanchez

Jose F. Sanchez

Founder, Piccolo Mondo
José Sánchez is a daddy vlogger and social media influencer whose professional skills include graphic design, art, and content creation and editing of videos. Creator of Piccolo Mondo PR in 2009, a You Tube channel where he shares his small family world to promote adventure, imagination and fun between parents and children. He founded in 2010 the Piccolo Mondo PR blog, which nourishes with his videos and photos. Piccolo Mondo is the first PR... Read More →


Tuesday April 1, 2014 9:30am - 10:55am
Michelangelo

9:30am

The 2014 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media
California State University, Fullerton (CSUF), Hispanicize Wire, the National Association of Hispanic Journalists (NAHJ) and Florida International University (FIU) will unveil the results of their groundbreaking survey that uncovers Hispanic journalists’ beliefs about their careers and their use of social media and technology.
This first annual survey will reveal the challenges and changes that most concern Hispanic journalists today.   The insights will bring awareness to these issues and will ultimately help elevate the journalism industry as a whole.
 
In this session you will learn:
- The mindset most Hispanic journalists have about the way technology and social media ischanging the news business
- What Hispanic journalists say about blogging and even about their own potential interest in becoming media entrepreneurs
- What Hispanic journalists say about different social media tools like Twitter, Facebook, Linked and blogging
- The sentiment Hispanic journalists have towards having to do more with less and their career concerns
- What Hispanic journalists now say about press releases and multimedia content
- Much more!

Moderators
avatar for Francisco Cortes

Francisco Cortes

VicePresident, Fox News Latino
As VicePresident of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists through all phases of content creation. He is responsible for growing and expanding key partnerships throughout the Hispanic marketplace; including new business... Read More →

Speakers
avatar for Hugo Balta

Hugo Balta

President, National Association of Hispanic Journalists (NAHJ)
avatar for Inez Gonzalez

Inez Gonzalez

Director, California State University, Fullerton
Inez is the Director of the Latino Communications Initiative (LCI) at Cal State University – Fullerton (CSUF). Inez gained her media and entertainment expertise during her nine-year tenure at the National Hispanic Media Coalition (NHMC), her last years there as the Executive Vice President of this leading Latino media advocacy organization. Inez’s accomplishments at NHMC include creating a now thriving media policy program; opening... Read More →
DK

Dean Kazoleas

Director, Maxwell Center for International Communications, Cal State University Fullerton
RR

Raul Reis

Dean Professor, School of Journalism and Mass Communication, Florida International University
avatar for Manny Ruiz

Manny Ruiz

CEO, Hispanicize
Manny is the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize Wire, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being Latino platform and publishes his own personal blog PapiBlogger. | | Manny is an accomplished entrepreneur and award-winning, marketing professional with extensive... Read More →


Tuesday April 1, 2014 9:30am - 10:55am
Chopin

9:30am

Latino Tech CEO Forum
Moderators
avatar for Jesse Martinez

Jesse Martinez

Co-Founder, Latino Startup Alliance
Originally from Houston, Texas, Jesse found his way to San Francisco in March 1997 where he first experienced what it meant to work for a startup. As employee 27, he got to see firsthand the building of a Silicon Valley company (funded by Sequoia Capital) that ultimately grew into a thousand employee+ Corporation all in less than a year as it was acquired for $180 million by Frontier Communications. | | That experience and access to his new... Read More →

Speakers
avatar for Kety Esquivel

Kety Esquivel

Principal, Esquivel McCarson Consulting
Kety is Principal of Esquivel McCarson Consulting. Her work has taken her to China and Ethiopia with the UN Economic Commission for Africa. She's coached executives for a fortune 100 company on human capital and diversity in the US, Canada and Latin America and directed Latino outreach for a Presidential Campaign. She's been the New Media Manager for the National Council of La Raza, the CEO for LATISM and a Vice President with Ogilvy and... Read More →
avatar for Eduardo Hauser

Eduardo Hauser

Managing Director, Scripps Networks Interactive
Eduardo Hauser is a media and technology expert with more than 20 years of experience as an executive and entrepreneur. Hauser's areas of speciality are digital, news, Hispanic and educational media. Hauser is currently the founder and Managing Partner of Hauser & Co., an investment and advisory firm focused on these fields. | Among Hauser's current initiatives are Vme Media, the fourth largest Hispanic TV network in the United States and a... Read More →
LM

Lisa Morales

Founder, Shopsy
avatar for Fabian  Oliva

Fabian Oliva

Founder, Fiverun
avatar for Manny Ruiz

Manny Ruiz

CEO, Hispanicize
Manny is the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize Wire, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being Latino platform and publishes his own personal blog PapiBlogger. | | Manny is an accomplished entrepreneur and award-winning, marketing professional with extensive... Read More →


Tuesday April 1, 2014 9:30am - 10:55am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

10:55am

Mini Break
Tuesday April 1, 2014 10:55am - 11:00am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

11:00am

Empower Your Employees and they will Empower Your Brand: A Special Session with Social Media Greats Ted Rubin and Ramon De Leon

Two of social media's hottest speakers, Ted Rubin and Ramon de Leon, are joining forces for the first time to present a special session that demonstrates how every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now.  Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence, and ideas/input.

Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.”

By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them. The Return on Relationship will be enormous, long lasting and incredibly valuable.

Ted and Ramon will share their Passion, Personal experience, and Preferred methods to help you unlock this incredible asset.  


Speakers
avatar for Ramon de Leon

Ramon de Leon

Social Media Visionary & Global Keynote Inspirational Speaker
In 1986, Ramon De Leon started with Dominos Pizza in Chicago as a pizza delivery driver. | | Twenty Seven years later Ramon ended his tenure with the brand as the Marketing Mind of a six store Domino’s Pizza Franchise in Chicago. He was able to grow the franchise into a 7 million dollar a year business. This was nearly a 50% sales increase since he assumed control of the marketing message. Not only that but he helped pioneer online... Read More →
avatar for Ted Rubin

Ted Rubin

Social Media Strategist
Ted is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database, many of whom are vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and... Read More →


Tuesday April 1, 2014 11:00am - 11:50am
Chopin

11:00am

Toyota for Latinos: A New Strategy

PANEL DESCRIPTION:

 

Toyota didn't become the leading automotive brand for Hispanic consumers by being complacent in its marketing approach.  In this special session, Toyota North America will officially unveil a brand new, comprehensive approach to marketing to U.S. Latinos that is sure to become a big part of the marketing buzz of Hispanicize 2014.  


Moderators
avatar for Rosemary Ravinal

Rosemary Ravinal

Vice President, Communications and Content, República
Rosemary Ravinal is the public relations, social media and corporate communications practice leader at República, the award-winnning cross-cultural agency headquartered in Miami.  She has more than two decades of experience in the U.S. mainstream, Hispanic and Latin American markets and has held senior communications positions at multinational companies like Sony Ericsson, AT&T, Discovery Channel, Avon, Telemundo and History... Read More →

Speakers
avatar for Cynthia Corzo

Cynthia Corzo

Editor, Hispanic Market Weekly
For more than 20 years Cynthia has worked at several of the top news organizations in the Miami market – El Nuevo Herald and The Miami Herald. And Hispanic Market Weekly is the industry leader in covering the U.S. Hispanic market across the marketing, media and research industries. | Cynthia Corzo’s work has been recognized with a Pulitzer Prize and an Interamerican Press Association award. While at The Miami Herald, she was on the... Read More →
avatar for Anabel Ordoñez

Anabel Ordoñez

Group Account Director, Conill
Anabel Ordoñez is an automotive advertising expert with diverse experience across multiple product lines and disciplines.  She leads a team of 14 account specialists for Conill’s Toyota, Toyota Certified Used Vehicles, and Toyota Financial Services usinesses.  During her 10-year career at Conill, Anabel has helped Toyota and Toyota Certified Used Vehicles connect with a dynamic Hispanic audience at the national... Read More →
avatar for Patricia Pineda

Patricia Pineda

Group Vice President, Hispanic Business Strategy Group, Toyota Motor North America
Patricia Pineda is Group Vice President at Toyota Motor North America, Inc. (TMA) with primary responsibility for Hispanic Business Strategy. Previously she had responsibility for national philanthropy and the Toyota USA Foundation. Ms. Pineda joined TMA in September 2004 as Group Vice President of Corporate Communications and General Counsel.Prior to joining TMA, Pineda spent twenty years at New United Motor Manufacturing, Inc. (NUMMI), the... Read More →


Tuesday April 1, 2014 11:00am - 11:50am
Escorial

11:00am

Mobilízame: Connecting Millenials thru Mobile Technology & Social Media (sponsored by 360ProMobile, LLC)
Latinos own smart phones, go online from a mobile device and use social networking sites at similar—and oftentimes higher—rates than do other groups of Americans. 
 
Despite the booming growth of Latino mobile usage, most Hispanic marketers are either not taking advantage of mobile technology or are unsure how to proceed.
 
In this session you will learn:
 
- The nuances of creating apps for Latino audiences
 
-  How to assess if you need a mobile app for Latino audiences and if you should offer it in one or both languages?
 
- What are the necessary tools needed to develop a great app?
 
- Best practices to connect with your mobile users via targeted communications, content sharing and social networking
 
- How to monetize your mobile platform

Moderators
avatar for Jose A. Marquez - Leon

Jose A. Marquez - Leon

National President, CEO, and Founder, Latinos in Information Sciences and Technology Association (LISTA)
Jose A. Marquez-Leon is the National President, CEO, and Founder of Latinos in Information Sciences and Technology Association (LISTA). In this role he serves as lead advocate on state and federal issues related to the role of Latinos in the technology sector. He is also charged with coordinating organization-wide strategic planning for LISTA initiatives as well as executive director of twelve LISTA Tech Council nationwide. | Since... Read More →

Speakers
avatar for Ariel Ferreira

Ariel Ferreira

CEO/Founder, UpStep, Inc.)
Ariel Ferreira, a living organ donor, has had many accomplishments throughout his young career. His progressive work and support to local nonprofit groups and small businesses has helped strengthen and maintain many public services within the community. | | Mr. Ferreira is no stranger to the non-profit and political sector. Prior to launching working for the NY Women's Chamber of Commerce, he served as a legislative and budget director for... Read More →
avatar for Raul Acosta

Raul Acosta

VP of Marketing, Olympus Holdings
Raul Acosta has 20+ years of experience in the Hispanic media and entertainment industry. As an artist and music executive (CEO of 24K Entertainment), he has created and organized a network of people around the world in television, print, internet and radio. This includes artists, actors, hosts, promoters, sales & booking agents, event producers, publishing reps, record labels & distributors, brand sponsors, grassroots marketing teams, as... Read More →
avatar for Jose Salcedo

Jose Salcedo

CEO/Co-Founder, Outobus
The former Music Tech exec has worked with record companies like Sony Music and Universal Latino. After surviving the rise and fall of the music industry, Jose used his last unemployment check to start his own company, The App Connect. During this time he went on to develop Mobile Apps for chart topping Artists like Flo-Rida, Toby Love and some of the biggest names in Radio like DJ Aneudy of La Mega and DJ Self of Love & HipHop. In 2016, he... Read More →


Tuesday April 1, 2014 11:00am - 11:50am
Michelangelo

11:50am

Mini Break
Tuesday April 1, 2014 11:50am - 12:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

12:00pm

1:20pm

Mini Break
Tuesday April 1, 2014 1:20pm - 1:30pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

1:30pm

1:30pm

2014 Google/YouTube Hispanic Market Update

SESSION OVERVIEW:

This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from one of Google's Premium Partners to see how all this concepts work in reality.



IN THIS SESSION YOU WILL LEARN:

  • 2014 Update of Google’s strategy and ideas around reaching Hispanics in the US




Moderators
avatar for Will Freyre

Will Freyre

Vice President of Digital Innovation, Republica
Will Freyre is República’s Vice President of Digital Innovation. Will joined República in 2010 and oversees digital strategy, development and social media. Will serves as a liaison to clients, as well as a leader and mentor to our creative and account service staff. With more than 18 years experience as a working digital/creative professional, Will has been responsible for creating and executing award-winning campaigns for top brands such... Read More →

Speakers
avatar for JuanJo Duran

JuanJo Duran

Head of Hispanic Content, YouTube
Juanjo Duran leads the content strategy on the partnerships team for YouTube in the US Hispanic market.  Duran is responsible for developing attracting and consolidating Spanish and English content appealing to the Latino segment for Google’s video platform.  Prior to his current position Duran spent eight years developing new areas of revenues in the US for the Mexican multimedia conglomerate Televisa,  part of his last... Read More →
avatar for Eliana Murillo

Eliana Murillo

Head of Multicultural Marketing, Google
Eliana Murillo is head of multicultural marketing at Google, Inc. She focuses on cross-product strategy to engage brands, users and business owners. She founded the US Hispanic business development and community outreach team at Google, and has spearheaded programs that support diversity in entrepreneurship, education, and civic engagement with the use of technology. Prior to joining Google in 2010, Eliana worked at Target Corporation in the food... Read More →


Tuesday April 1, 2014 1:30pm - 2:55pm
Chopin

1:30pm

Crowfunding Your Latino Tech Startup
SESSION OVERVIEW:
 
In 2013, three million people from 214 countries pledged $480 million to Kickstarter projects, making it one of the top vehicles startups have today to get funded today – and keep ownership. 
 
In this session led by Latino Startup Alliance co-founder Ed Martinez we’ll dig deep into the Crowdfunding game and explore how different Latino tech startups can take advantage of this innovative funding model, how to structure your startup’s pitch and much more! 
 
In this session you will learn:
- What kinds of projects are strong candidates for crowdfunding?
- What are the biggest do’s and don’ts of crowdfunding?
- How do you know your venture is right for crowdfunding?
- What are the ingredients of a good crowd funding campaign?
- What are the true costs of a crowdfunding project?
- What are the differences between the platforms? Are they all the same?

Moderators
EM

Ed Martinez

Cofounder, Latino Startup Alliance

Speakers
avatar for Ana  Flores

Ana Flores

Blogger, Author and social media entrepreneur, Latina Bloggers Connect
Ana L. Flores has over 15 years of experience as a content creator and television producer, with a specialty in the U.S. Hispanic industry. After becoming a mom, she co-founded SpanglishBaby, the award-winning, go-to online community and resource for parents raising bilingual and bicultural. | | In December of 2010, Ana appeared on the cover of Hispanic Business Magazine as “The New Face of Social Media," just one month after launching... Read More →
AG

Alon Goren

Invested.in
avatar for Jose Guevarra

Jose Guevarra

Co-Founder, Crowdismo
avatar for Fanny Véliz

Fanny Véliz

Actress
Fanny Véliz, is an award winning filmmaker and actress. She writes, directs and produces short and feature-length films. She has appeared on television shows such as SOUTHLAND and independent films like the cult favorite WASSUP ROCKERS. Fanny is a citizen of both the United States and Venezuela. She is the president of Criolla Films a production company she founded in 2008. She has created projects which offer new opportunities for Latino... Read More →


Tuesday April 1, 2014 1:30pm - 2:55pm
Escorial

2:55pm

Mini Break
Tuesday April 1, 2014 2:55pm - 3:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

3:00pm

Hispanic Social TV: Where Are We and What's Next
Brands have quickly capitalized on the general market Social TV over the past year, shining the spotlight on the most nimble and creative content and engagement.  In 2014, there is an even greater opportunity for brands to utilize Social TV surrounding the highly-rated and talked about Hispanic shows like Univision’s Premios Juventud, novelas such as Por Que el Amor Manda; Telemundo’s La Voz Kids, Premios Billboard, Mira Quien Baila, etc.
 
In this panel session moderated by Nick Bianchi, Director of Social Media at BodenPR, attendees will learn how to help prepare and launch brands into Hispanic Social TV, to organically and effectively expand reach and generate revenue. Attendees will discover how brands can fully capitalize on Hispanic Social TV and how Hispanic Social TV will surpass general market in the near future.
 
IN THIS SESSION, WE'LL DISCUSS:
- The level of priority Social TV plays in agencies, brands and media companies’ strategy
- How agencies, brands and media companies Thinking "beyond" Social TV
- Tactics to interject Social TV programing through engagement - to help expand reach and enhance TV ratings.
- How we can generate revenue through tactics on Social TV

Moderators
avatar for Nick Bianchi

Nick Bianchi

Director of Social Media, BodenPR
Nicholas Bianchi is the Social Media Director at BodenPR in charge of all digital and social media strategy, communication & analytics. He works closely with cross-functional agency and client teams to drive business results in offline and online communities. Prior to joining BodenPR, Nicholas was responsible for digital strategy and communication at Burson-Marsteller in Miami. Working with on-site and virtual teams, he led the development... Read More →

Speakers
avatar for David Beck

David Beck

SVP & General Manager of Social Media, Univision
David Beck is the senior vice president and general manager of Social Media at Univision Communications Inc., the leading media company serving Hispanic America. He is responsible for designing, building and managing an enterprise social media organization accountable for delivering and monetizing innovative Social Media, Social TV, and Second Screen efforts across TV, digital video, mobile, radio, and live events platforms.  To further... Read More →
avatar for Borja Perez

Borja Perez

SVP of Digital and Social Media, Telemundo
Borja Perez is Senior Vice President of Digital and Social Media for Telemundo Media. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms.  Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied... Read More →
avatar for Nuria Santamaria

Nuria Santamaria

Multicultural Strategy, Twitter
Nuria Santamaría leads Twitter’s Multicultural efforts in the United States.  Ms. Santamaría spearheads consumer insights and strategy for Twitter’s Hispanic, African American, Asian American audiences working across all industry categories. Ms. Santamaría has worked in technology and digital media for over ten years.  Prior to... Read More →


Tuesday April 1, 2014 3:00pm - 4:00pm
Chopin

3:00pm

EXCLUSIVE Artist Q&A: Rudy Sarzo, Ozzy Osbourne, Quiet Riot

The Quiet Riot and Ozzy Osbourne bassist to share insights on his musical journey from  playing local gigs in Miami to touring and recording with legendary rock bands.

Hispanicize today announced the first artist of the “Exclusive Artist Q&A “ series, which is to become a staple during the annual Latino trends event.  Rockstar bassist Rudy Sarzo will debut the first Q&A on Tuesday, April 1st at 3pm ET at Intercontinental Hotel, Miami, FL. Te Para Tres host, Pili Montilla, and Musician Interviews host/guitarist Anu Gunn, will lead the conversation. The intimate session will explore Sarzo’s mark in the history of rock, his contributions in the English-speaking music industry, as well his role in the Latin music industry for over 20 years.

As a member of Ozzy Osbourne’s band Sarzo has toured the world. As a member of Quiet Riot, Rudy recorded the multi-platinum albums “Metal Health”, the first Heavy Metal debut to reach #1 on the Billboard charts, and as a member of Whitesnake, Rudy recorded the multi-platinum album “Slip of the Tongue”. Rudy Sarzo’s recordings with all of these artists combined has sold over 30 million copies.

Rudy is also the author of the book “Off The Rails: Aboard the Crazy Train in the Blizzard of Ozz,” an insight into the late great guitar virtuoso Randy Rhoads’ life. Today, Rudy Sarzo is touring the world participating in various projects, including Queensrÿche, Animetal USA and Rock n’ Roll Fantasy Camp.



Tuesday April 1, 2014 3:00pm - 4:00pm
Michelangelo

3:00pm

Building an Internet without Internet

As our world becomes evermore hyper-connected, it is hard to conceive that there are countries where the worldwide web is nothing but a dream. Welcome to Cuba, home of the five decade old Castro dictatorship and one of the world’s few remaining reminders of the Cold War. 

Despite Cuba’s best efforts to keep its people disconnected, a growing number of industrious and resourceful Cuban entrepreneurs are teaming up with partners outside the island, and together finding ways to create an Internet without the Internet. Cuban journalist and thought leader Yoani Sanchez will participate in this unique session that explores how Latino entrepreneurs and Cubans are making modern connectivity possible. 




Moderators
avatar for Myriam Marquez

Myriam Marquez

Executive Director, El Nuevo Herald
Myriam Márquez, a career journalist, is executive editor of el Nuevo Herald, the largest Spanish-language daily in the nation. Prior to being named executive editor last October, she served as the first woman and Hispanic to lead the Miami Herald’s opinion pages. Márquez, who began her career as a local news reporter, quickly excelled as a writer and found her niche in sharing views as a columnist and editorial writer... Read More →

Speakers
avatar for Raul Moas

Raul Moas

Executive Director, Roots of Hope
avatar for Salvi Pascual

Salvi Pascual

Founder, Apretaste
Salvi Pascual has been working for more than ten years programming, designing and leading multidisciplinary teams. He archived his master degree in Computer Science from Florida International University, incorporated his business, pulled off a small team and launched Apretaste. In his start-up, Salvi is responsible for mapping the marketing strategy and finding growth opportunities. He also creates the graphic interface and does copywriting... Read More →
avatar for Yoani Sanchez

Yoani Sanchez

Blogger, Journalist, Generation Y
Yoani Sanchez, a University of Havana graduate in philology, emigrated to Switzerland in 2002, to build a new life for herself and her family. Two years later, she decided to return Cuba, promising herself to live there as a free person. Her blog Generation Y is an expression of this promise. Yoani calls her blog ‘an exercise in cowardice’ that allows her to say what is forbidden in the public square. It reaches readers around the world in... Read More →


Tuesday April 1, 2014 3:00pm - 4:00pm
Escorial

4:00pm

5:45pm

Busses Depart for Movie theater
Please be on time

Tuesday April 1, 2014 5:45pm - 6:30pm
Lobby

6:30pm

7:30pm

9:00pm

10:00pm

 
Wednesday, April 2
 

7:30am

Breakfast Lounge
Wednesday April 2, 2014 7:30am - 9:00am
Ballroom

8:00am

Registration
Wednesday April 2, 2014 8:00am - 5:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

9:00am

Expanding the Social Media Reach of Your Stories

The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.

 

In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.

 

In this session you will learn:

-Tips on tagging your content

-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English

-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories


Moderators
avatar for Bill Gato

Bill Gato

CEO and Partner, Hispanicize Wire
Bill Gato is the CEO and Partner of Hispanicize Wire, the new sister wire service of Hispanicize 2014. An experienced digital marketing expert, online publishing entrepreneur and former journalist, Bill is a passionate believer in the underutilized potential of public relations as a branding medium.  Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet... Read More →

Speakers
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor of Latino coverage and a reporter, BuzzFeed
Adrian Carrasquillo is the editor of Latino coverage at BuzzFeed, the social news and entertainment company. More information will be forthcoming on this effort but the idea is to tell important stories on a powerful national platform that aren't being told without pandering to the audience or segregating the content. Latino is mainstream and Latino is American and it's about time the media reflected that. He also is a reporter covering... Read More →
JT

Johanna Torres

Founder Editor-in-Chief, CafeMom
Founding Editor-in-Chief MamásLatinas.com, Chief Content Editor MiBlogazine.com, Multi-Media Lifestyle Expert and Brand Ambassador Johanna Torres is an experienced multi-media Editor, journalist and producer with over 21 years in the U.S. Hispanic media market. Her commitment to empowering the Hispanic woman and her deep understanding of this audience is evident by the high quality of the work that she has produced over the years. In... Read More →
avatar for Luisa Yanez

Luisa Yanez

Immediate Former Interactive Editor, The Miami Herald
Luisa Yanez  is the immediate former Interactive Editor of the Miami Herald, in charge of maintaining the newspaper' main  Twitter, Facebook and Google + accounts. She was recently named to the newspaper's Editorial Board , in charge of promoting that sections' social media presence. Luisa was a long-time general assignment reporters at the newspaper before jumping into the social media fray three years ago.


Wednesday April 2, 2014 9:00am - 9:50am
Merrick

9:00am

The Hispanic Millenial Project

Session Overview

Hispanic millennials are one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market.  In this in-depth session, Hispanicize attendees will get a “first look” opportunity at the results of nationwide research on Hispanic Millennials conducted jointly by cross-cultural advertising agency Sensis and ThinkNow research.

 

The two-part session will begin with a summary overview of the “Hispanic Millennial Report” followed by a brief panel discussion by leading Hispanic millennial brands and marketers on theimplications of the research.

 

In this session, attendees will gain an in-depth understanding of the dynamic Hispanic Millennial consumer,including:

 

-How Hispanic Millennials are different from other Hispanics cohorts

-How Hispanic Millennials differ from “mainstream” Millennials

-Hispanic Millennial digital behavior and motivations

-An introduction of potential Hispanic millennial segments

 


Moderators
avatar for Katherine Doble

Katherine Doble

Publisher/President, Los Tweens and Teens/Siren Marketing
Katherine is co-founder and publisher of Los Tweens and Teens, a bilingual resource engaging Latino and multicultural parents of children age 7-12. Through advice from experts, discussions from parents and product reviews, Katherine and partner Cristy Clavjo-Kish provide parents with important information for raising this age segment. The women were recently honored by Ford Latino with the title of “Mujeres Legendarias”. Katherine is also the... Read More →

Speakers
avatar for Mario Carrasco

Mario Carrasco

Partner, ThinkNow Research
TBA
avatar for Jose Villa

Jose Villa

President, Sensis
Jose is not your typical agency principal. He did not work in advertising before launching Sensis. Instead, he got his start as a business analyst and technologist. It is this perspective that informed his vision for the Sensis: leveraging technology to bring analytical rigor to the advertising business. A thought-leader in multicultural advertising, Jose has been at the forefront of a new cross-cultural approach to marketing that factors... Read More →


Wednesday April 2, 2014 9:00am - 9:50am
Michelangelo

9:00am

Unveiling of the 2014 State of Latino Blogging Survey

The Latina Mom Bloggers network and The Center for Hispanic Marketing Communication at Florida State University will unveil the results of their first annual State of Latino Blogging Survey.

 

The session will help identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latinos.  

With the growing presence of Latino and multicultural social media influencers, the research aims to decipher key trends relating to whybloggers are engaged in content production, what content areas are relevant, what motivates these entrepreneurs and what are some of their key concerns as they continue developing their online media platforms as a business in manycases.

 

In this session you will learn:

-  Data from the geographic locations of Latino bloggers in the US

-  Language preferences/trends

-  How bloggers see the evolution of the industry

-  Trends that are impacting how bloggers approach their craft

-  Much more!


Speakers
avatar for Dr. Sindy Chapa

Dr. Sindy Chapa

Associate Director of the Center for Hispanic Marketing Communication, FSU
Dr. Sindy Chapa is the Associate Director of the Center for Hispanic Marketing Communication at Florida State University. She is one of the country’s leading researchers on cross-cultural consumer behavior and how it relates to marketing, advertising, and all other aspects of business. A faculty researcher at FSU, Dr. Chapa also teaches popular courses on Hispanic marketing and advertising strategy. | | Dr. Chapa previously served on the... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Bloggers
avatar for Angela Sustaita-Ruiz

Angela Sustaita-Ruiz

Co-Founder and Partner, Latina Mom Bloggers and the Hispanicize event
Angela is an award-winning, public relations professional with more than 15 years of experience in Hispanic PR and marketing. In 2011 she was named PR Professional of the Year by the Hispanic Public Relations Association (HPRA), for her work in advancing the industry as co-publisher of the Hispanic PR Blog and as an co-founder/organizer and partner of Hispanicize Event, the annual event for Latino trendsetters and newsmakers in social media... Read More →


Wednesday April 2, 2014 9:00am - 9:50am
Chopin

9:00am

From Big Ideas to Action: The Ultimate Guide to Marketing Your Latino Startup

SESSION OVERVIEW:

Let’s say you’ve got a really good idea. And let’s say you’ve got a really good investor behind your good idea. Now the challenge is to market your idea effectively to build a profitable business.

 

In this panel session, led by Claudia Gioia and Lily Garcia, you’ll learn how to develop a marketing strategy to capture the 52 million strong Latinos living in the United States today. From learning the art of self-promotion to incorporating thoughtful design into your product or service, you will make your business culturally relevant to a segment of the population that is becoming increasingly more educated and prosperous.

 

In this session you will learn:

  • Current best practices in marketing Latino Startups
  • Are Latino startups different and if so how?
  • How to tell your brand story standing out and fitting right in
  • How to generate brand loyalty among Hispanics

Moderators
avatar for Michelle Villalobos

Michelle Villalobos

CEO - Chief Education Officer, Mivista Consulting, Inc.
Michelle Villalobos is the founder of the Women's Success Summit, Miami's largest conference for entrepreneurial women, and Co-founder of Make Them BEG, winner of the 2013 Miami Herald Business Plan Challenge. Michelle was named one of Miami's "Top 20 Under 40" by the Miami Herald in 2011, and her programs have been viewed by over 140,000 people around the world over the past 5 years.

Speakers
avatar for Claudia Gioia

Claudia Gioia

Executive Vice President, for Burson-Marsteller Miami
Claudia is the Executive Vice President for Burson-Marsteller Miami. She oversees clients based in South Florida, U.S. Hispanic and Latin America. She is also WPP’s Ford Latin America Client Leader. Claudia’s 20+ years of experience in communications have allowed her to manage B2B and B2C projects for key clients such as PlayStation, Intel, Sony, Goodyear, HP, Mondelez, VISA, Fresh del Monte, Costa Rica and the Sony Ericsson Open among... Read More →
avatar for Cristina Henley

Cristina Henley

Director of Public Relations, Strayer University
In her role as director of public relations for Strayer University, Cristina Henley collaborates across numerous departments within her organization – Academic Programs, Faculty Affairs, University Development, Institutional Research, and Marketing among others – to develop strategic communications programs that touch all internal and external stakeholders and serve to raise awareness of Strayer University’s 120-year history and... Read More →
AK

Andres Korda

Co-founder / Managing Partner, Avanti Way Realty


Wednesday April 2, 2014 9:00am - 9:50am
Escorial

9:50am

Coffee Break
Wednesday April 2, 2014 9:50am - 10:00am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

10:00am

Top Lifestyle and Entertainment Bloggers Share Their Success Stories and Blogging Best Practices

Lifestyle, entertainment and healthy living are top of mind among many of today's top Latino lifestyle bloggers.  In this session you'll learn how some of the nation's most active bloggers are creating content about lifestyle and healthy living, two of the most popular blogger categories in the Hispanic blogosphere.    

In this session you will learn:

  The latest trends that lifestyle and healthy living bloggers are monitoring in 2014

  How bloggers reflect those lifestyle trends and create communities around their passions

 Successful case studies of brands that have partnered with Latino lifestyle bloggers as brand ambassadors  

How brands can most effectively engage these lifestyle communities  

The topics that lifestyle bloggers and brands care most about


Moderators
SL

Samantha Leal

Senior Online Editor, Latina.com

Speakers
avatar for Vanessa Diaz

Vanessa Diaz

Founder, Queen of Swag
Vanessa is a Geeky Puerto Rican and Cuban New Yorker now living in Los Angeles with her eclectic Star Wars and Comic Book loving Family. She founded The Queen of Swag (a Lifestyle Blog) in late 2009 and began her journey into blogging about Food, Crafts, Entertainment, Lifestyle, and all that inspires her. She is a well-respected writer, pop-culturalist, and social media consultant. She is also currently the social media manager for... Read More →
avatar for Monique Frausto

Monique Frausto

Blogger, Blogs By Latinas
Monique Frausto, a communications graduate of Cal Poly Pomona, lives in Los Angeles with her husband and is a full-time blogger. Born and raised in Pomona, California, she discovered blogging as a way to keep her writing fresh. Little did she know it would become her passion. In 2008, she searched the Internet for fellow Latina bloggers and only found a few. That’s when she created Blogs by Latinas, which is now an international directory of... Read More →
avatar for Lizza Morales

Lizza Morales

Lizza Monet Morales is a rising actress who has already made a name for herself as a bilingual reporter and brand ambassador. This proud Latina, is a native Angeleno, who calls Los Angeles and New York home. Picking up her first copy of Variety and The Hollywood Reporter at the age of 8, Lizza immediately fell in love with the entertainment industry and the rest as they say is history. | | Lizza has been on-air for Access Hollywood... Read More →
avatar for Manuel Solis

Manuel Solis

Multicultural Marketing Marnager, Transitions
As multicultural marketing manager for Transitions Optical, Inc., Manuel Solis is responsible for expanding the company’s multicultural initiatives through the development of new marketing strategies, programs and resources to further drive business growth and support eyecare professionals in better serving their culturally diverse patients. He is currently based at Transitions’ global headquarters in Pinellas Park, Fla. Solis joined... Read More →


Wednesday April 2, 2014 10:00am - 11:15am
Michelangelo

10:00am

Google Tools for Bloggers and Journalists

SESSION OVERVIEW:

Learn about the best Google tools to leverage the web with actionable, capacity-building content. This session will cover everything from Google Keyword Tools, various Google products, from Google+ for brands and bloggers to platforms to build free mobile sites. This one hour session with Google will be jam packed with everything you need to know to maximize your online presence.



IN THIS SESSION YOU WILL LEARN:

  • Grow and engage your audience and learn how to make the Google tools you are already using work for you.
  • Make your voice social across the web using the Google+ social layer
·         Learn community building fundamentals leveraging existing Google tools

Speakers
avatar for Regina Escamilla

Regina Escamilla

Based at YouTube Headquarters in San Bruno, Regina works on the YouTube Latin American Partnerships Team. She collaborates directly with a variety of Spanish speaking partners, helping them begin, develop, and optimize their presence on YouTube. Regina conducts partner events that include presentations on strategies for effective channel growth. Prior to YouTube she worked at Google on an emerging product, focusing her efforts on market... Read More →
avatar for Jaclyn Rice

Jaclyn Rice

Category Manager for Helpouts, Google
Jaclyn has worked at Google for three and a half years, majority of which was spent advising on marketing strategy for some of Google's largest Technology clients. In July 2013, Jaclyn moved over to work on a new product called Helpouts by Google, as Category Manager for the Fashion & Beauty and Fitness & Nutrition categories. She is passionate about helping entrepreneurs embrace digital and find new monetization opportunities for their... Read More →


Wednesday April 2, 2014 10:00am - 11:15am
Merrick

10:00am

Hispanic Market Trends 2014: Major Brands Take an In- Depth Look at the Cultural and Market ing Shifts (Presented by Boden PR)
The Total Market Approach, the World Cup, Hispanic Social TV, the growing strength of Latino bloggers, the emergence of media tailored toHispanic Millenials… yes, there’s a lot of things Hispanic marketers need to keep their pulse on in 2014.

In this high profile marketing session you’ll hear from four of the nation’s top Hispanic brand marketing executives as they tackle these and other pressing questions that everyone in the Hispanic market industry willgrapple with this year.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year

- What should we expect to see in the marketing industry for the World Cup and how will hosting it inside Latin America impact the U.S. Hispanic market?

- Who are the Latino trend-setters that brands most admire in music, film and culture?

- Which social media strategies and tactics show the most and the least potential with brands

- How is the Total Market debate playing out among different brands?

- What do top brands say about the way they’re approaching marketing to Hispanic Millenials?  

- How are brands aligning their digital strategies with their non digital platforms


Moderators
avatar for Cynthia Corzo

Cynthia Corzo

Editor, Hispanic Market Weekly
For more than 20 years Cynthia has worked at several of the top news organizations in the Miami market – El Nuevo Herald and The Miami Herald. And Hispanic Market Weekly is the industry leader in covering the U.S. Hispanic market across the marketing, media and research industries. | Cynthia Corzo’s work has been recognized with a Pulitzer Prize and an Interamerican Press Association award. While at The Miami Herald, she was on the... Read More →

Speakers
avatar for Stacie M. de Armas

Stacie M. de Armas

Nielsen’s Corporate External Affairs group, Nielsen’s Corporate External Affairs group
Stacie M. de Armas is Vice President Community Alliances, Events & Engagement within Nielsen’s Corporate External Affairs group. She serves as the lead for the development, activation and continuity of outreach activities, sponsorships, and engagement strategies across all markets. As a Hispanic/Latino market expert, Stacie provides consultative guidance to external and internal groups highlighting the value of... Read More →
avatar for Eliana Murillo

Eliana Murillo

Head of Multicultural Marketing, Google
Eliana Murillo is head of multicultural marketing at Google, Inc. She focuses on cross-product strategy to engage brands, users and business owners. She founded the US Hispanic business development and community outreach team at Google, and has spearheaded programs that support diversity in entrepreneurship, education, and civic engagement with the use of technology. Prior to joining Google in 2010, Eliana worked at Target Corporation in the food... Read More →
avatar for Jason Riveiro

Jason Riveiro

Jason Riveiro leads Multicultural Marketing for The Sherwin-Williams Company. With over 3,500 stores, Jason oversees strategy aimed at increasing B2B and B2C transactions in the U.S., Canada and Puerto Rico. Previously, Jason managed LaVERDAD Marketing & Media’s public and media relations department. His responsibilities included the development and implementation of Hispanic outreach strategy for clients like Toyota Motor North... Read More →
avatar for Nydia Sahagun

Nydia Sahagun

Sr. Manager, Storewide Marketing/Multicultural, Target
Nydia J. Sahagún, with a career spanning more than 13 years, currently leads the multicultural marketing efforts at Fortune 50 Corporation, Target. As group manager, multicultural brand marketing, Nydia oversees the development of Target’s strategy to grow share and affinity with multicultural guests. In her previous role as multicultural marketing director at Sears Holding Corporation, Nydia shaped the go-to-market approach for the... Read More →


Wednesday April 2, 2014 10:00am - 11:15am
Chopin

10:00am

2014 Update to Funding Your Latino Tech Startup
SESSION OVERVIEW:
Funding your business can be one of the most intimidating and
Incubators and accelerators are launching all over the globe daily launching all of over the world. You also have the first U.S. Latino accelerator in San Jose, CA – Manos. What are they? How can they be of help with your startup venture?
In addition, there are all types funding available, new venture capitalists, and many angel investors being created with new wealth …so many terms. What do the all mean?
 
In this panel session led by Del Medina President of Latino Startup Alliance, you will hear from different Accelerators, VCs, and Incubators. What’s the difference between them and what are they looking for.
In addition, come listen to the first set of 2014 LSA Surveys about Latino Startups and funding. This will become an annual update at Hispanicize.
 
In this session you will learn:
- Demystifying the Startup Funding Game for Latinos: Myths, Truths and Challenges
- How are Latino tech entrepreneurs doing?
- What are some best practices and tips to share?
- What not to do when applying for a program?
- What are they doing different in 2014 to attract Latino entrepreneurs?

Moderators
avatar for Deldelp Medina

Deldelp Medina

Co-founder and CEO, Avion
Deldelp Medina is the co-founder and CEO of Avion. The first accelerator dedicated to Latinas in the mobile tech space. She has spent over 10 years working with the Latino community in the tech, arts, humanities, non-profit, and social justice fields. Asking big questions is a passion; she is now driven to bring that passion to our Latino community.

Speakers
avatar for Derek Beckmann

Derek Beckmann

Partner, Plura Ventures
Derek Beckmann is a Partner at Plura Ventures and experienced technology entrepreneur, having launched several successful startups within the past 12 years. Derek was the CEO of DescuentoLibre, a group shopping platform for the Latino community in the US and Mexico which was sold to LivingSocial.  Prior to DescuentoLibre, Derek was the President and co-founder of Eats Media, which was sold to Delivery.com, a subsidiary of Cantor... Read More →
WC

William Crowder

DreamIt Ventures
AD

Ana Diaz-Hernandez

Kapor Capital
RE

Rick Ehrman

EVP Corporate Development, Univision
avatar for Mario Tapia

Mario Tapia

Momentum


Wednesday April 2, 2014 10:00am - 11:15am
Escorial

11:15am

Mini Break
Wednesday April 2, 2014 11:15am - 12:20pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

11:20am

12:50pm

Mini Break
Wednesday April 2, 2014 12:50pm - 1:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

1:00pm

@CrestLatino is offering Hispanicize 2014 bloggers the chance of a lifetime to be the first join the CREST HISPANIC BLOGGER NETWORK

By attending the session, you will not only be the first to be eligible to join the network, but you’ll have the chance to win fun prizes throughout the session. The interactive Q&A session will discuss the importance of oral health to your families, and each attendee will receive a Crest “family suite” of products for all those big and small at home.

 

Ana Patricia Gonzalez, co-host of Despierta America, will be moderating the session and be available for one-on-ones with bloggers in attendance.

 


Moderators
avatar for Ana Patricia Gonzalez

Ana Patricia Gonzalez

Co-Host, Despierta America
Ana Patricia is co-anchor of ‘Despierta America' a live news & entertainment morning show with the highest ratings on the Univision Network. Before joining Despierta America in 2012, Ana Patricia was 'Nuestra Belleza Latina' in 2010 and was on multiple times in Univision. | | Since then, she has been a reporter and correspondent for a variety of programs throughout the chain, including 'Despierta America', 'El Gordo y la Flaca' and... Read More →

Speakers
avatar for Dr. Sarita Arteaga

Dr. Sarita Arteaga

President, Hispanic Dental Association Foundation
Dr. Arteaga is a graduate from New York University’s Washington Square University College with a B.A. degree in Biology. After attending the University of Connecticut School of Dental Medicine, she received a D.M.D. degree and then completed a General Practice Residency at Bronx Municipal/Albert Einstein Hospital in the Bronx, New York. | | Returning to Connecticut, Sarita was an associate in private dental practice. After an appointment as... Read More →
avatar for Dr. Ivan Lugo

Dr. Ivan Lugo

Professional Communications, P&G
After 20 years of experience as an accomplished scholar, professor, and administrator, Dr. Lugo was appointed in November 2010, as the North America and Puerto Rico Region Manager for Professional and Scientific Relations Global Professional Oral Health Division at the Procter and Gamble Company in Cincinnati, Ohio. | | Born in Aguadilla, Puerto Rico, Dr. Lugo received his B.S. from Syracuse University and earned his doctorate from the... Read More →


Wednesday April 2, 2014 1:00pm - 1:50pm
Michelangelo

1:00pm

The Power of Fútbol: The Official U.S. Hispanic Marketing Unveil of The Coca-Cola Company's World Cup
Building on the Hispanicize event platform’s position as the event that formally launches big Hispanic brand strategies and ideas, Coca-Cola will officially unveil its U.S. Hispanic marketing strategy and other surprises for the World Cup at a special session that is not to be missed.

Wednesday April 2, 2014 1:00pm - 1:50pm
Chopin

1:50pm

Mini Break
Wednesday April 2, 2014 1:50pm - 2:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

2:00pm

Latinas Got the Power: Now What?
These are arguably heady times for Latinas.  Despite still facing many hurdles to overcome, Latinas are making impressive strides with unprecedented empowerment in their careers, access to education, social media, journalism and marketing.  Anchored by impressive new research by Nielsen, this blue ribbon panel of researchers, cultural, educational and brand leaders will take an honest inventory of where Latinas are in 2014 and answer the biggest question of all: What's next for the empowered Latinas?

In this session you will learn:
-New research that indicates that Latinas are indeed stronger and better of
-The educational and professional strides Latinas are making
-Some ways to consider when defining the New Latina
-How leading brands are engaging the New Latina

Moderators
avatar for Aurelia Flores

Aurelia Flores

Founder, PowerfulLatinas.com
A seasoned national speaker and trainer on leadership topics, and especially Latinas and money, Aurelia Flores founded PowerfulLatinas.com in 2008. As a certified money coach, Aurelia has a specific focus on Latinas and wealth, at her website ExpansiveWealthCreation.com (a sister site to PowerfulLatinas.com). | | Aurelia, former teenage single mother and domestic violence survivor, went to Stanford Law School and had a Fulbright... Read More →

Speakers
avatar for Natalie Boden

Natalie Boden

Managing Director and Founder, BodenPR
Natalie Boden is managing director and founder of BodenPR. With a deep understanding of the U.S Hispanic market, BodenPR has developed and rolled out campaigns for companies such as AT&T, Target, Bacardi and Delta Dental. Featured recently in Vanidades, Latina, New Latina, Doral Lifestyle Magazine and Florida Trend, Natalie Boden has succeeded in positioning BodenPR as one of the fastest growing Hispanic PR and social media agencies... Read More →
avatar for Lily Garcia

Lily Garcia

Vice President of Human Resources and Deputy General Counsel, Strayer University
Lily M. Garcia, Esq., SPHR, is vice president of human resources and deputy general counsel of Strayer University. In addition to serving as the university’s labor and employment attorney, she is also a professor of people management for Strayer’s Jack Welch Management Institute. Lily has had a distinguished career in both helping companies of all sizes identify, retain and engage the right talent to best market and grow their... Read More →
avatar for Monica Gil

Monica Gil

SVP and General Manager, Multicultural Growth and Strategy, Nielsen
Mónica Gil is Senior Vice President and General Manager of Multicultural Growth and Strategy at Nielsen, the leading global provider of information and insights into what consumers watch and buy. In this role she is responsible for driving growth, providing superior market understanding, and delivering comprehensive strategies to reach the multicultural consumer. Gil joined Nielsen in 2005 and previously held the position of Senior Vice... Read More →
avatar for Dan Koday

Dan Koday

Executive Content Director, Latina Media Ventures, LLC
Dan Koday is a New York City based writer, editor and digital content expert. His work has been featured in Seventeen, Latina, Logo’s NewNowNext, CosmoGirl and The Latin Kitchen, amongst many other prestigious publications. Dan currently holds the title of Executive Content Director for Latina, responsible for overseeing its print & digital content strategies across all... Read More →
avatar for Jenina Nuñez

Jenina Nuñez

Manager of External Communications, McDonalds
Jenina Nuñez works at McDonald's USA as Manager of External Communications, leading public relations strategy and execution for the brand’s beverages and desserts category as well as the Hispanic consumer market and MONOPOLY Game at McDonald’s Prior to joining McDonald's, Jenina worked at agencies such as Edelman, GolinHarris and Zócalo Group, which specializes in social media and word-of-mouth marketing. Jenina also has a background in... Read More →


Wednesday April 2, 2014 2:00pm - 2:50pm
Chopin

2:00pm

Latin Music Trends: From Collaborator to Star: Mr. 305 Inc. feat. Fito Blanko + Motiff

Wednesday, April 2nd 3pm

Moderator: Amanda Taylor, MARCA, Las Gringas Blog

Speakers:

  • Fito Blanko-composer/recording artist
  • Motiff-producer, composer, musician artist
  • Robert Fernandez- ceo mr. 305 inc
  • Yvette Medina director of marketing mr 305 inc


In this session you will hear how independent label, Mr. 305 inc. approaches developing an artist. Recording artists Fito Blanko and Motiff will share the work they have done prior and during their developing stages which include composing and producing songs, collaborations with other artists, mixtapes and touring. Hear the tools needed prior to approaching a label, how they go about discovering talent, and how social media marketing plays a key role in the success of any artist. Youll also get a sneak peak of what Mr 305 inc has in store for 2014 and the exclusive look at motiff’s new video for “I’ll Be Fine.”



Wednesday April 2, 2014 2:00pm - 2:50pm
Escorial

2:00pm

Let’s Talk Tech: Meet the Latino and Multicultural Tech Media

As the ecosystem of Latinos in technology has continued to mature, a growing number of high profile writers and platforms are increasingly devoting their coverage to all things Latino and multicultural tech.

 

In this session, we'll meet some of those top tech voices and you'll hear about how to collaborate with them.  

 

In this session you will learn:

·    Who are the hottest Latino tech startups?

·    The latest trends and topics among Latino tech startups

·    How do Latino tech startups differ from mainstream tech startups?

·    How Latino tech startups pioneer trends and influence the mainstream?

·    How brands are finding and partnering with Latino tech startups?


Moderators
avatar for Jose A. Marquez - Leon

Jose A. Marquez - Leon

National President, CEO, and Founder, Latinos in Information Sciences and Technology Association (LISTA)
Jose A. Marquez-Leon is the National President, CEO, and Founder of Latinos in Information Sciences and Technology Association (LISTA). In this role he serves as lead advocate on state and federal issues related to the role of Latinos in the technology sector. He is also charged with coordinating organization-wide strategic planning for LISTA initiatives as well as executive director of twelve LISTA Tech Council nationwide. | Since... Read More →

Speakers
avatar for Mary Aviles

Mary Aviles

Co-publisher, Tekboom
I am a journalist, editor and an alliance builder.  The focus of my career has been to innovate and collaborate at the media outlets where I have worked.  For the last 12 years I have covered Hispanics in the United States as an editor with the only news wire service specializing in this community—EFE News Servicio Hispano.   Prior to joining Servicio Hispano, I worked for one of Venezuela's leading national newspapers... Read More →
avatar for Giovanni Rodriguez

Giovanni Rodriguez

CEO, SocialXDesign
Giovanni Rodriguez is an award-winning consultant, author, and public speaker on organizational leadership and social technology. He is co-founder and CEO of SocialxDesign, a consulting firm based in Silicon Valley and Washington DC, and a regular contributor to Forbes, where he gained an international audience covering multicultural trends in business and government. His recent clients include The White House, the Democratic National... Read More →
avatar for Alberto Saldamando

Alberto Saldamando

Founder and Editor, ElMundoTech
I’m Alberto C. Saldamando, Founder and Editor-in-Chief at ElMundoTech. I have been amazed by the marvels of technology, science and imagination. As a kid, I became a fan of US TV shows and Japanese animation such as Lost in Space and Mazinger Z respectively. In the early-to-mid 1980s, I started playing video games  when the big machines arrived to Peru at the places we used to call “pinball” to... Read More →
JV

Jose Vargas Ulloa

Latino CyberGuy
 Jose Vargas Ulloa is the “Latino CyberGuy”, providing clients inside access to the Latino Tech Market in Spanish/English TV, Radio and Social media in the United States. Mr. Ulloa has worked in the broadcast industry for over 25 years beginning as a Radio news reporter for KIIS AM/FM under the Gannett Corporation. He was sought out for his talents and recruited to work for Univision Television Network in their Sales &... Read More →


Wednesday April 2, 2014 2:00pm - 2:50pm
Michelangelo

2:50pm

Mini Break
Wednesday April 2, 2014 2:50pm - 3:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

3:00pm

@NAHREP 2014 State of Hispanic Homeownership

Do not miss the unveiling of the @NAHREP 2014 State of Hispanic Homeownership this Wed. a 3PM  @SWPintura. #EstoPintaBien #Hispz14


Wednesday April 2, 2014 3:00pm - TBA
TBA

3:00pm

Creative, Cool and Powerfully Influential: Meet the Craftinos of TV, Books and Online MediaCreative, Cool and Powerfully Influential: Meet the Craftinos

Glue, paint, glittery sweat - and a lot of crafty networking helped four of the most influential DIY experts in the nation turn their passion for DIY into full-time gigs.   

 

In this session, four popular DIY stars share their stories of breaking into the business, the benefit of incorporating craft, fashion DIY, home decor tutorials in your blog content, what makes a good tutorial, ideation, tips for great graphics that will get picked up by editors from popular sites, virality tips, and more.


Many lifestyle bloggers and sites have realized the value of adding DIY, crafts, fashion hacks to their agenda. Craft tutorials, with the right graphic and idea, can result in major page views. It's a very competitive industry and these four panelists have managed to stay at the top of the game, - not only in the Latino world, but in the mainstream DIY universe. From hacking a hoodie to refurbishing a dinette to choosing the right color story for a flower arrangement - they have covered it all!


Moderators
avatar for Mando Rayo

Mando Rayo

CEO, Mando Rayo + Collective
Mando Rayo is co-author of 'Austin Breakfast Tacos' and CEO and Engagement Strategist at Mando Rayo + Collective, a deconstructed multicultural agency based in Austin, Texas. | | By day, Mando Rayo is the leader of MRC and by night he’s a self-appointed taco journalist. Mando is the co-author of ‘Austin Breakfast Tacos: The Story of the Most Important Taco of the Day.’ As a grassroots cocinero and taco aficionado, Mando shares his... Read More →

Speakers
avatar for Martin Amado

Martin Amado

TV personality, interior decorator
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over nine years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL. In addition to his work in the general market, Martin can be seen as the designer on the home makeover program, Decorando Contigo, airing nationally in... Read More →
avatar for Denise Cortes

Denise Cortes

Creative Director, Pearmama.com
Denise Cortes is the creative director at Pearmama.com, a blog about a Latina mom raising six kids and infusing art and culture into family life. A Southern California native, Denise shares fun DIY craft projects, thoughts on Latino culture, creating art on TOMS shoes and writing heartfelt parenting stories about her children, ages 8 to 16. Obsessed with Frida Kahlo and Dia de los Muertos, Denise enjoys making things with her children as a... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Entrepeneur/Editor in Chief, Crafty Chica
Kathy Cano-Murillo is an author, artist and founder of the award-winning site, CraftyChica.com. A former syndicated newspaper columnist for The Arizona Republic, she has authored nine books including Crafty Chica's Art de la Soul, Crafty Chica's Guide to Artful Sewing and the novels, Waking Up in the Land of Glitter and Miss Scarlet's School of Patternless Sewing. Her handmade work has been sold in Bloomingdale's, Target and hundreds of boutiques... Read More →
avatar for Vanessa Vargas Wilson

Vanessa Vargas Wilson

Owner, Crafty Gemini LLC
Vanessa Vargas Wilson, the Crafty Gemini, is known for posting clear and concise instructional videos on her YouTube channel- TheCraftyGemini. A law professor turned mompreneur, Vanessa shares her lifestyle and crafty skills with a global audience via the web. TheCraftyGemini channel has over 110,000 subscribers and eleven million views. Vargas Wilson teaches viewers how to do everything from sewing and quilting to organic gardening and... Read More →


Wednesday April 2, 2014 3:00pm - 4:00pm
Michelangelo

3:00pm

YouTube Best Practices for Creating Content

SESSION OVERVIEW:

We all know that YouTube is the second largest search engine in the world. Having a strong video presence is crucial for anyone that wants to build a brand nowadays. Let's learn the art of Vlogging. We'll discuss the techniques for your on-camera presence, producing a good video as well as building your channel and reaching the right audience.



In this session you will learn:

  • Interact with your audience, and build a community around your content on YouTube.
  • Create viewer-centric content, engage with your audience through social features on the platform, and develop relationships with top contributors.
  • Spur conversation. Create relevant content that generates conversation among your community.
  • Optimize your YouTube channel through branding and on-platform tools

Speakers
avatar for Regina Escamilla

Regina Escamilla

Based at YouTube Headquarters in San Bruno, Regina works on the YouTube Latin American Partnerships Team. She collaborates directly with a variety of Spanish speaking partners, helping them begin, develop, and optimize their presence on YouTube. Regina conducts partner events that include presentations on strategies for effective channel growth. Prior to YouTube she worked at Google on an emerging product, focusing her efforts on market... Read More →


Wednesday April 2, 2014 3:00pm - 4:00pm
Chopin

3:00pm

The Rules Of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers

Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.

Hear our 2014 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for.  Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.

In this session you will learn:
- The Latest Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
- Social media trends that are impacting theLatino blogosphere

- Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
- Which types of brands are investing in Latino and multicultural blogger programs
- Brand Expectations and Metrics in Latino blogger Sponsorships
- The most common partnership challenges and how to overcome them
- How to identify branding opportunities
- Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers


Speakers
avatar for Erin Conrad

Erin Conrad

Senior Manager, Colectiva Latina
Erin Conrad currently manages the Latino division of Collective Bias, Colectiva Latina. | | Inspired by her Mexican heritage, Erin is passionae about Latino culture and creating messages that resonate with the Hispanic consumer. Erin specializes in providing culturally relevant marketing strategies and consumer insights. She has over 12 years of national and international experience planning multi-level campaigns for Fortune 500 brands such... Read More →
avatar for Ana  Flores

Ana Flores

Blogger, Author and social media entrepreneur, Latina Bloggers Connect
Ana L. Flores has over 15 years of experience as a content creator and television producer, with a specialty in the U.S. Hispanic industry. After becoming a mom, she co-founded SpanglishBaby, the award-winning, go-to online community and resource for parents raising bilingual and bicultural. | | In December of 2010, Ana appeared on the cover of Hispanic Business Magazine as “The New Face of Social Media," just one month after launching... Read More →
avatar for Piera Jolly

Piera Jolly

Co-CEO, Latina Mom Bloggers
avatar for Nadia P. Jones

Nadia P. Jones

CEO & Founder, The Niche Parent Network & Conferences
Nadia is the CEO of the Niche Parent Network, a diverse network of socially savvy parents that blog. Through the network, she connects influential bloggers to brands to generate buzz and visibility to national advertising and marketing campaigns. As an experienced Social Media Strategist, she offers clients measurable, creative solutions for user generated campaigns and blogger outreach efforts. She has executed campaigns with global brands... Read More →
avatar for Lissette Rodriguez

Lissette Rodriguez

Vice-President, Devries Global
With nearly a decade of experience in the U.S. Hispanic market, Lissette oversees the development and delivery of tailored Hispanic public relations strategies and tactics for Procter & Gamble brands/programs such as Olay and Try It & Love It. Her focus is aimed at creating an authentic and relevant cultural link between the brand and this ever-growing and influential demographic. Her previous work spans across top consumer brands such as... Read More →


Wednesday April 2, 2014 3:00pm - 4:00pm
Merrick

3:00pm

Latino Startup of the Year Finals Competition (sponsored by Strayer University)atino Startup Finals Competition

Sponsored by Strayer University, the first annual Latino Startup of the Year competition concludes with a four-way competition featuring national finalists: Crowdismo, LAM, Interesante and Oye!.    

 

The four Latino startups will compete for a grand prize that includes online university credits worth thousands of dollars from Strayer Univeristy, a package of multimedia press releases worth $2,500 from Hispanicize Wire and the right to be named the 2014 Latino Startup of the Year.

 


Speakers
avatar for Derek Beckmann

Derek Beckmann

Partner, Plura Ventures
Derek Beckmann is a Partner at Plura Ventures and experienced technology entrepreneur, having launched several successful startups within the past 12 years. Derek was the CEO of DescuentoLibre, a group shopping platform for the Latino community in the US and Mexico which was sold to LivingSocial.  Prior to DescuentoLibre, Derek was the President and co-founder of Eats Media, which was sold to Delivery.com, a subsidiary of Cantor... Read More →
WC

William Crowder

DreamIt Ventures
RE

Rick Ehrman

EVP Corporate Development, Univision
avatar for Cristina Henley

Cristina Henley

Director of Public Relations, Strayer University
In her role as director of public relations for Strayer University, Cristina Henley collaborates across numerous departments within her organization – Academic Programs, Faculty Affairs, University Development, Institutional Research, and Marketing among others – to develop strategic communications programs that touch all internal and external stakeholders and serve to raise awareness of Strayer University’s 120-year history and... Read More →
JN

Jonathan Nelson

Founders Co-op, Hackers
avatar for Mario Tapia

Mario Tapia

Momentum


Wednesday April 2, 2014 3:00pm - 4:00pm
Escorial

4:00pm

Gain "Artists on the Rise" Performances / Target Happy Hour in BISCAYNE BALLROOM
Join us every day at 4pm by the  "Artist on the Rise" stage for a Musical Happy Hour. Drinks and music on us, fun and excitement for all.  Don't miss out on the fun!

Wednesday April 2

“Crossover Pop & Bachata Day”


El Chevo
https://www.youtube.com/watch?v=0YtPcWfiw3Q


Renzo
https://www.youtube.com/watch?v=aqJd2I42keQ



Wednesday April 2, 2014 4:00pm - 5:00pm
Biscayne

5:00pm

Event Break
Wednesday April 2, 2014 5:00pm - 6:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

6:00pm

Target Summer Nights / City Lights Opening Reception
  • Kick off Hispanicize in style and stop by Target’s Opening Reception in the Grand Ballroom. The event will feature a high energy fashion show of Target’s newest exclusive collection, Ámbar.  See styles before they even hit stores, sip on summer inspired cocktails, mingle with Latin style expert Rodner Figueroa, and dance the night away with celebrity DJ Juan Magán.  Don’t forget to share all the fun by using #MusicMeetsStyle.

Wednesday April 2, 2014 6:00pm - 7:45pm
Grand Ballroom

8:00pm

McDonald's Yacht Party for Bloggers and Journalists
RSVP only.

Wednesday April 2, 2014 8:00pm - 11:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

8:00pm

Miami Sounds 'Noche de Musica' VIP Party for Marketers, PR, Film + Music Industry
Limited Capacity seats available

RSVP for this exclusive networking event. Mingle with Marketing, PR, Music and Film industry pros..while sharing cocktails and listening to two of the best bands from Miami, FL: Spam Allstars & Elastic Bond

SPACE IS LIMITED. You must RSVP here http://www.hispz14gibson.eventbrite.com/


Wednesday April 2, 2014 8:00pm - 11:30pm
Gibson Showroom

10:30pm

Bus departs for InterContinental
Wednesday April 2, 2014 10:30pm - 11:00pm
TBA
 
Thursday, April 3
 

7:30am

Breakfast Lounge
Thursday April 3, 2014 7:30am - 9:00am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

8:00am

Registration
Thursday April 3, 2014 8:00am - 5:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

9:00am

Redefining the 'Latino' in Mainstream Media: 2014 Trends and Beyond

It always plays out the same way. A new Census comes out and media companies rush to create special“Latino” content without truly understanding how to provide culturally-relevant content to a diverse audience with a diffuse identity.   Because Latinos in America are already mainstream, journalists from different swaths of mainstream media understand it needs to be undertaken in a different way.  In this session, some of the Latinos in leading mainstream media outlets talk about the trends taking shape at their organizations as well as their take on where things are going into 2015 and beyond.  

In the session you will learn: 

•  What news organizations are doing now to connect with a burgeoning demographic.

•  What the next generation Hispanic journalist must know.

•  The stories the audience is asking to be told.

•  How these journalists navigated mainstream media to get where they are now and how they’re contributing to a new understanding of Latino coverage.


Moderators
KC

Karen Comas

Facebook

Speakers
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor of Latino coverage and a reporter, BuzzFeed
Adrian Carrasquillo is the editor of Latino coverage at BuzzFeed, the social news and entertainment company. More information will be forthcoming on this effort but the idea is to tell important stories on a powerful national platform that aren't being told without pandering to the audience or segregating the content. Latino is mainstream and Latino is American and it's about time the media reflected that. He also is a reporter covering... Read More →
avatar for Aminda Marqués Gonzalez

Aminda Marqués Gonzalez

Executive Editor, The Miami Herald
Aminda (Mindy) Marqués Gonzalez is Executive Editor and Vice President for news at The Miami Herald.   Born in New York to Cuban immigrant parents, Marqués began her career as an intern at The Miami Herald and rose through the ranks to become the paper’s first Hispanic editor in 2010. She is only the second woman to hold the post.   Her career has included assignments as a metro reporter, assistant city editor... Read More →
IT

Ignacio Torres

Segment Producer, AM Tonight at Fusion
Ignacio Torres is a Segment Producer for the Alicia Menendez Show on Fusion, an ABC News and Univision News joint venture that launched last fall.  He was previously at NBC News where he worked as a video web producer and was a News Associate for the TODAY Show, weekend edition and Rock Center with Brian Williams. A California-native and a proud graduate from the University of California, Davis  and Columbia Journalism... Read More →
avatar for Nick Valencia

Nick Valencia

National Reporter, CNN
Nick Valencia is a CNN reporter based out of the network's headquarters in Atlanta, Georgia. At the network since 2006 where he started as a teleprompter operator, Valencia is one of only a handful of journalists in CNN history to start at its entry level position and rise to the rank of reporter. He's reported from the scene of many major breaking news stories including the manhunt for Christopher Dorner in Los Angeles, the devastating floods in... Read More →


Thursday April 3, 2014 9:00am - 10:15am
Escorial

9:00am

The Total Market Debate: Where Are We and Where Is this Approach Headed (Presented by República)

Nearly three years after Walmart eliminated its multicultural marketing team in order to embrace a new, "Total Market" approach that called for all employees to treat multicultural marketing as a company-wide business priority, the debate about this approach rages and evolves.  Today some research shows that more than 50 percent of all advertisers use some form of the Total Market strategy and those figures are bound to increase.

Join this session as a group of top Hispanic brands and a Hispanic agency discuss the impact this Total Market approach is having on the industry, what some of the early lessons are, the hybrid forms this strategy is taking at different companies and what the future holds for this approach.

In this session you will learn:

  • How the Total Market approach is evolving at the brand and agency levels of the multicultural marketing industry
  • How different marketers are interpreting the Total Market approach 
  • The impact Total Market is having on agencies and media companies and how they themselves are adjusting to this growing market reality

Moderators
avatar for Cynthia Corzo

Cynthia Corzo

Editor, Hispanic Market Weekly
For more than 20 years Cynthia has worked at several of the top news organizations in the Miami market – El Nuevo Herald and The Miami Herald. And Hispanic Market Weekly is the industry leader in covering the U.S. Hispanic market across the marketing, media and research industries. | Cynthia Corzo’s work has been recognized with a Pulitzer Prize and an Interamerican Press Association award. While at The Miami Herald, she was on the... Read More →

Speakers
avatar for Alba Adamo

Alba Adamo

Group Director. Hispanic Marketing, The Coca-Cola company
Alba Castillo Adamo is Group Director, Hispanic Marketing, for The Coca-Cola Company’s North America Group. In her role, she leads a Hispanic American focused marketing team and is responsible for setting the direction and developing an integrated go-to-market strategy for the Company’s North America Sparkling and Still brands. | | Born in Bucaramanga, Colombia, Alba joined the Company in 1999 and has held roles of increasing... Read More →
avatar for Lisette Hoyo

Lisette Hoyo

Executive Vice President, Strategy and Client Services, República
Lisette Hoyo is Executive Vice President, Strategy and Client Services for República. A proven marketing executive and thought leader with more than 25 years of experience helping clients succeed in both the general and U.S. Hispanic markets, Lisette Hoyo leads República’s strategic planning, account services and communications teams.  Prior to joining the agency, she served as president and managing partner of... Read More →
avatar for Nydia Sahagun

Nydia Sahagun

Sr. Manager, Storewide Marketing/Multicultural, Target
Nydia J. Sahagún, with a career spanning more than 13 years, currently leads the multicultural marketing efforts at Fortune 50 Corporation, Target. As group manager, multicultural brand marketing, Nydia oversees the development of Target’s strategy to grow share and affinity with multicultural guests. In her previous role as multicultural marketing director at Sears Holding Corporation, Nydia shaped the go-to-market approach for the... Read More →
avatar for Xavier Turpin

Xavier Turpin

Director of Multicultural Marketing, Dunkin Donuts
Xavier Turpin is currently Director of Multicultural Marketing at Dunkin’ Brands Inc. In less than six months, he has noticeably impacted the company’s multicultural efforts by increasing the company’s commitment to and focus on targeting the various multicultural groups – with an initial focus on Hispanic - in order to generate incremental sales and revenue across the board. Understanding how America’s face is changing to a more... Read More →


Thursday April 3, 2014 9:00am - 10:15am
Chopin

10:15am

Coffee Break
Thursday April 3, 2014 10:15am - 10:25am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

10:25am

Ella: Immersed with the Mobile Latina

SESSION OVERVIEW:

Most marketers know mobile is important, but spend most of their time trying to understand how to harness the technology—rather than understanding how consumers live with their phones.  In this panel, we will start by hearing from some real people: Smartphone superusers going about their lives with their number one accessories.

 

With these consumer-centric insights as a baseline, top Hispanic brand marketers will join this session to discuss how marketers are successfully driving mobile engagement by thinking about “always on” marketing. We will get beyond the “well knowns” and discuss integrated campaigns (apps, ads, social, search, and content) that have broken through the noise to engage with Latino consumers.  The panelists will also discuss Veo, a mobile app designed to specifically reach the Hispanic consumer with new products, ideas and “free stuff.”

 

In this session you will learn:

How the Latina smartphone user leverages her phone across key daily events—dealing with her kids, shopping and “me” time

Best practices for building a new model of mobile engagement – integrated campaigns across multiple platforms (apps, search, ads, video, etc.)

More about today’s Latina consumers and their relationship with their smartphones and how they use them across daily events to manage her life, to stay connected with culture and for entertainment

A new consumer-centric approach of thinking about mobile marketing

Best practices for building mobile engagement as evidenced by our panel of experts and their examples which include integrated campaigns across platforms and the use of mobile tools such as apps

 

Moderators
avatar for David Wellisch

David Wellisch

Co-Founder and Managing Partner, Latinum Network
David Wellisch is the Co-Founder and Managing Partner of Latinum Network. Wellisch oversees the full scope of sales, marketing, business development, and new platforms. Additionally, he oversees client solutions and satisfaction across the company. He is responsible for driving top line revenue and operating income growth for Latinum Network as a whole. | | Prior to co-founding Latinum Network, Wellisch was the Founder and General Manager of... Read More →

Speakers
avatar for Jennifer Berglund

Jennifer Berglund

Interactive Marketing Manager, General Mills
Jennifer Berglund serves as an interactive marketing manager at General Mills.  She is responsible for leading all digital efforts for Qué Rica Vida, an owned media platform dedicated to reaching bicultural Latinas living in the U.S. Prior to General Mills, Jennifer worked for Barefoot Proximity (Proximity Worldwide), an interactive agency supporting Procter & Gamble’s Home Made Simple business. She has also held both... Read More →
avatar for Victor Kong

Victor Kong

President, Cisneros Interactive
        Victor Kong is the President for Cisneros Interactive.  In this role he is responsible for establishing digital business strategies for all of Cisneros’ companies and launching new ventures in the digital world.   He has recently launched RedMas, one of the leading digital advertising networks in the US Hispanic and Latin American markets through a combination of acquisitions and... Read More →
avatar for Victor Parada

Victor Parada

Vice President, Ad Sales, Discovery U.S. Hispanic, Discovery Networks Latin America/U.S. Hispanic
Victor Parada is vice president of advertising sales for Discovery U.S. Hispanic. In this role, he oversees advertising sales for Discovery’s portfolio of Hispanic networks in the United States, which includes Discovery en Español and Discovery Familia. He has led the portfolio’s go-to-market strategy since 2005 and heads a talented team of executives across the country that adds value to the market with innovative solutions for meeting... Read More →


Thursday April 3, 2014 10:25am - 11:15am
Chopin

10:25am

Behind the Scenes in Hollywood and Newsrooms: Secrets from Powerful Latinos in Media

Join Edward James Olmos and a panel of experts as they discuss what’s going on for Latinos within the Media.  When it comes to entertainment, news, and policy discussions – How are we portrayed, but also how are we changing things behind the scenes?  Panelists will cover the current landscape and challenges, but also analyze what’s changing and strategies for meeting the challenges.


Moderators
avatar for Aurelia Flores

Aurelia Flores

Founder, PowerfulLatinas.com
A seasoned national speaker and trainer on leadership topics, and especially Latinas and money, Aurelia Flores founded PowerfulLatinas.com in 2008. As a certified money coach, Aurelia has a specific focus on Latinas and wealth, at her website ExpansiveWealthCreation.com (a sister site to PowerfulLatinas.com). | | Aurelia, former teenage single mother and domestic violence survivor, went to Stanford Law School and had a Fulbright... Read More →

Speakers
avatar for Vanessa Cardenas

Vanessa Cardenas

Vice President, Progress 2050
Vanessa Cárdenas is the Vice President of Progress 2050 at American Progress. Her work focuses on the intersection of policy and race with particular attention to demographic changes, immigration, and issues relevant to the growing Latino community in the United States. Progress 2050 develops new ideas for an increasingly diverse America, examines the implications of demographic shifts, and focuses on promoting policies to ensure a more... Read More →
avatar for Francisco Cortes

Francisco Cortes

VicePresident, Fox News Latino
As VicePresident of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists through all phases of content creation. He is responsible for growing and expanding key partnerships throughout the Hispanic marketplace; including new business... Read More →
avatar for Edward James Olmos

Edward James Olmos

Actor/Director
avatar for Dr. Federico Subervi

Dr. Federico Subervi

Professor, Kent State University
Dr. Federico Subervi is currently a Full Professor at the School of Journalism and Mass Communication at Kent State University, Ohio.  Previously, Subervi served as Full Professor and Director of the Center for the Study of Latino Media & Markets at Texas State University-San Marcos. Since the early 1980s, he has conducted research, published and been teaching on issues related to the media and ethnic minorities, especially Latinos in... Read More →


Thursday April 3, 2014 10:25am - 11:25am
Michelangelo

10:25am

Media Entrepreneurship Boot Camp for Hispanic Journalists
In the midst of a digital and social media age that already has FOREVER altered the way people consume news and information, journalists from all spheres of traditional media – TV, radio, print (especially print) - are facing fears of lay offs, furlough and forcible part-time employment. 
 
In this special, half day boot camp for journalists loosely based on Manny Ruiz’s forthcoming book “A Journalist’s Guide to Media Entrepreneurship”, a parade of Latino media entrepreneurs will unpack practical insights, lessons and advice that will arm all journalists to tap into their inner entrepreneur.
 
In this session you will learn:
-The hardcore reality of what it takes to become a mediapreneur and how to test if you’re truly ready to take the leap
-Key lessons from failed media business models
-The different business models of media entrepreneurship
-Why savvy marketing is essential to success
-How to balance ethics and business to form a successful business model


Moderators
avatar for Manny Ruiz

Manny Ruiz

CEO, Hispanicize
Manny is the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize Wire, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being Latino platform and publishes his own personal blog PapiBlogger. | | Manny is an accomplished entrepreneur and award-winning, marketing professional with extensive... Read More →

Speakers
avatar for Joscelyn Ramos Campbell

Joscelyn Ramos Campbell

Founder, Mami of Multiples
Joscelyn Ramos Campbell has over a decade of experience as an award-winning former federal government public relations executive. The "super-connected power mom" was recently named by Latina Magazine as one of the "Best Latina Bloggers to Follow and Must Know in 2014" and one of “The 10 Best Latina Mom Bloggers on the Web”. In addition, Joscelyn was featured on CBS News as a "Top Blogger in the Business”; an Empowering Latina in the... Read More →
avatar for Teresa Garza

Teresa Garza

Checa La Movie
Hi, my name is Teresa Garza. I'm originally from Monterrey, Mexico. Movies are my passion, and living in Hollywood gives me the opportunity of interviewing many celebrities, which I share on my Spanish language blog: http://checalamovie.net. | | My background as a journalist and actress has helped me to got my dream job. I am committed to bring great content and apply my knowledge and skills in this amazing Social Media and Bloggers World... Read More →
HG

Hernan Guaracao

Publisher, Al Dia
avatar for Juan Guillen

Juan Guillen

CEO, LatinTRENDS
Juan Guillen is the founder, and CEO of LatinTRENDS (www.latintrends.com); a multi-platform media company that connects with the bilingual, bi-cultural and acculturated Hispanic community. LatinTRENDS produces cutting edge lifestyle content that highlights impactful people and innovations to inform, entertain and inspire the forward thinking Hispanics in America. Juan is a recognized leader in the Hispanic market. | | Driven by his... Read More →
avatar for Jeannette Kaplun

Jeannette Kaplun

Founder & Chief Content Officer, Hispana Global
An award-winning bilingual journalist and TV host featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, and other shows, Jeannette  Kaplun is recognized as a lifestyle expert, parenting writer and conference speaker. Born in Texas and raised in Chile, Jeannette launched in 2012 her lifestyle blog Hispana Global in English and Spanish, which offers advice on parenting, beauty, travel, technology and... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Entrepeneur/Editor in Chief, Crafty Chica
Kathy Cano-Murillo is an author, artist and founder of the award-winning site, CraftyChica.com. A former syndicated newspaper columnist for The Arizona Republic, she has authored nine books including Crafty Chica's Art de la Soul, Crafty Chica's Guide to Artful Sewing and the novels, Waking Up in the Land of Glitter and Miss Scarlet's School of Patternless Sewing. Her handmade work has been sold in Bloomingdale's, Target and hundreds of boutiques... Read More →
avatar for Gaby Natale

Gaby Natale

President, SuperLatina-AGANARmedia
Gaby Natale is an entrepreneur, media personality and celebrity blogger. She is the host of SuperLatina, the six-time EMMY-nominated syndicated TV talk show. She is also the co-founder and President of AGANARmedia, a content development and grassroots marketing company with a focus on Hispanic audiences. AGANARmedia’s clients include Fortune 500 companies such as Ford Motor Co., AT&T, L’Oreal Paris, Macy’s, Direct Energy and... Read More →
avatar for Veronica Villafane

Veronica Villafane

Editor and Publisher, Media Moves
Veronica Villafane is a multi-media journalist with extensive experience in broadcast, print and online media. She is the founder and publisher of the popular MediaMoves.com, a website that covers Latinos in the media and the issues that affect the industry. She is also currently the West Coast Web Editor for impreMedia Digital. She has previously worked as an on-air reporter, anchor and producer at the local, national, and international level... Read More →


Thursday April 3, 2014 10:25am - 4:00pm
Merrick

11:15am

Mini Break
Thursday April 3, 2014 11:15am - 11:20am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

11:20am

Latinovator Lunch with Carlos Vives (interview with Telemundo's Ana Maria Canseco)
 Latin music icon Carlos Vives to accept Latinovator Award Thursday, April 3rd 

Grammy and multi-Latin Grammy winner singer/songwriter/composer, Carlos Vives to be honored with the Latinovator Award at Hispanicize 2014 luncheon on Thursday, April 3rd. In addition, Vives’ will be making major announcements at an exclusive press conference on Friday, April 4th.

The Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievements are remarkable or inspirational.

“Carlos Vives countless achievements in music industry make him a standout entertainer who has lasted the test of time,” said Manny Ruiz, organizer and creative director of Hispanicize 2014. “Like other Latino visionaries, Carlos embodies what a Latinovator is, a star who holds his country close to his heart. Being a Goodwill Ambassador for UNICEF and having so many charitable efforts alone, are admirable.”

In addition to being honored with a Latinovator Award, Carlos Vives will be collaborating with Coca-Cola in a special session on Wednesday, April 2nd, and will also hold a press conference at Hispanicize Event on Friday, April 4th, announcing the launch of his new album “Mas + Corazon Profundo,” which will be released on May 13th. Vives’ will also premier a new music video for the #1 hit single “El Mar De Sus Ojos” Feat. ChocQuibTown.


Thursday April 3, 2014 11:20am - 12:50am
Ballroom

12:50pm

Mini Break
Thursday April 3, 2014 12:50pm - 1:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

1:00pm

Runway Ready: Meet the Influential Latina Fashion Bloggers
Oh, la, la, are Latinas into fashion and beauty!  Call them vain or just ultra self-conscious Latinas represent one of the sweetest hot spots for beauty and fashion brands.
 
Join us for a special session featuring four of the nation’s best Latina fashion and beauty bloggers as they discuss what’s trending among Latinas, effective case studies of the past year and how to collaborate with fashion bloggers.
 
In this session you will learn:
- The nuances of working with Latina fashion bloggers
- How Latina fashion bloggers view their editorial missions, the stories they blog about and how to make sure your ideas match their pitch preferences
- Recent examples of successful Latina fashion-brand programs
- The Do’s and Don’ts of Working with Latina fashion bloggers
- Hot trends in fashion and beauty

Moderators
avatar for Cesar Rolon Jr.

Cesar Rolon Jr.

CEO, Imagen Marketing Consultants
Cesar Rolon is the CEO of Imagen Marketing Consultants and the Founder and Co-Producer of Latino Fashion Week in the US. Imagen Marketing Consultants is a Chicago based multicultural marketing agency specializing in experiential marketing and activation. Some of Imagen's clients include Chicago Public Schools, American Airlines, Miller Brewing Company, Macy's and Walgreens just to name a few. Cesar has an extensive and versatile background in... Read More →

Speakers
avatar for Mimi Goodwin

Mimi Goodwin

Blogger, Mimi G Style Blog 
Mimi G. creator of mimigstyle.com, a popular and addictive fashion and DIY blog has been blessed enough to have a large and loyal following of fabulous people who share her enthusiasm for creating. Every day, thousands of followers check-in to learn everything from fashion and styling tips, to sewing and do-it-yourself projects, to finding out what she wore on her "Outfit Of The Day" postings. | | She began sewing at the early age of twelve... Read More →
FD

Flor de Maria

Flor de Maria Fashion
JP

Jessica Perez

Jessica Fashion Notes
avatar for Mercedes Sanchez

Mercedes Sanchez

Be Chic Mag
After launching her blog, BeChicMag.com in 2006, Mercedes Sanchez has become a sought-after style and beauty expert, and brand ambassador. Today she shares her tips on NBC New York, CBS, Univision, and Telemundo. In March 2013, Latina Magazine listed her as one of the Top 10 Best Beauty Bloggers and in 2012, Latism named her Best Fashion Blogger. Mercedes has partnered with brands such as Neiman Marcus, Macy’s, T.J. Maxx... Read More →


Thursday April 3, 2014 1:00pm - 1:50pm
Chopin

1:00pm

Brand meet the filmmaker

Latinos have quickly become the largest segment of moviegoers in the country. Behind that audience lies talent that is quickly trying to find ways to get noticed, get funded and obtain greater opportunities. Whether through music videos, contests, social media campaigns -  The opportunity of recruiting filmmaking talent to a brand or collaborate with agencies has never been more timely. Yet, there’s still more work to be done in getting independent filmmakers to a corporations radar. Meet these companies who are not only looking for talent but finding unique ways of getting them sponsored and employed.  


Speakers
avatar for Alba Adamo

Alba Adamo

Group Director. Hispanic Marketing, The Coca-Cola company
Alba Castillo Adamo is Group Director, Hispanic Marketing, for The Coca-Cola Company’s North America Group. In her role, she leads a Hispanic American focused marketing team and is responsible for setting the direction and developing an integrated go-to-market strategy for the Company’s North America Sparkling and Still brands. | | Born in Bucaramanga, Colombia, Alba joined the Company in 1999 and has held roles of increasing... Read More →
MD

Michael Diaz

Founder, Heights Entertainment
HG

Humberto Gonzalez

Partner, Latino-Review.com
CV

Carlos V. Guiterrez

filmmaker/producer, Magnet Films
DS

Daniel Salcedo

Founder/Filmmaker, The Elevator Co


Thursday April 3, 2014 1:00pm - 1:50pm
Michelangelo

1:00pm

Measuring Your Marketing Hispanic Marketing ROI

SESSION OVERVIEW:

Implementing digital strategies and tactics in any marketing communications program has become a must. This is mainly due to the fact that most corporations and their target audiences occupy a space in the digital world, even if their business or livelihood is not directly related to it.

 

In this panel session led by Michael Bassik, honoree of Ad Age's 40 Under 40, and Eric Díaz, founder of Nativa, you will learn how to set realistic objectives for your digital strategies and, most importantly, how to measure your success without losing sight of the bigger “marketing communications” picture.

 

In this session you will learn:

• What NOT to DO when measuring digital strategies and tactics

• Most innovative tools to measure digital success

• The art of setting key performance indicators (KPIs) that drive action

• Current best practices in digital analytics and measurement

• What to do after measurement


Moderators
GG

Gabriela Guzman

Social Media Director, media8

Speakers
ED

Eric Diaz

Co-owner, Nativa
avatar for Carly Yanco

Carly Yanco

Director, Digital Strategy, Burson-Marsteller
Carly Yanco is part of the Burson-Marsteller's Digital Strategy team working closely with B-M's creative arm, Proof Integrated Communications, to develop and execute campaigns for a range of clients. Carly has recently transferred to New York from B-M Sydney where she was previously Head of Digital.   Carly is responsible for the strategic planning and development of integrated and stand-alone digital campaigns working across traditional... Read More →


Thursday April 3, 2014 1:00pm - 1:50pm
Escorial

1:50pm

Mini Break
Thursday April 3, 2014 1:50pm - 2:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

2:00pm

A Look at the Evolution of Hispanic Soccer Marketing in the Year of the World Cup - Sponsored by Traffic Sports USA
Soccer has always been one of the most popular vehicles marketers use to engage Latinos but even though the game remains the same, the tools and tricks marketers have at their disposal today have greatly increased.
 
In this year of the World Cup, a year that many expect will result in the first full scale digital World Cup, a top notch panel of soccer marketing and media insiderswill look at Latinos’ most popular sport, its historical role in marketing and its evolution.
 
In this session you will learn:
- Why soccer remains one of the most popular and dependable forms of marketing to Latinos
- How marketers without World Cup dollars can leverage the popularity of soccer without breaking the bank
- The latest trends in soccer marketing
- Best practices in digital marketing through the passion of soccer 

Speakers
avatar for Patricia Diaz

Patricia Diaz

Director US Hispanic Marketing, McDonalds
avatar for Jenina Nuñez

Jenina Nuñez

Manager of External Communications, McDonalds
Jenina Nuñez works at McDonald's USA as Manager of External Communications, leading public relations strategy and execution for the brand’s beverages and desserts category as well as the Hispanic consumer market and MONOPOLY Game at McDonald’s Prior to joining McDonald's, Jenina worked at agencies such as Edelman, GolinHarris and Zócalo Group, which specializes in social media and word-of-mouth marketing. Jenina also has a background in... Read More →
MR

Marcelo Radice

Director of Sponsorship Sales and Marketing, Traffic Sports
Marcelo Radice is an accomplished senior marketing executive with 20+ years of experience in the multinational arena. As the Director of Sponsorship Sales and Marketing at Traffic Sports USA, he oversees the top international soccer sports properties in the Americas, including CONCACAF Gold Cup and Champions League, and CONMEBOL Copa America.   Prior to Traffic, Marcelo worked as the Executive Director, UM Innovation, at the University... Read More →


Thursday April 3, 2014 2:00pm - 2:50pm
Escorial

2:00pm

Viral Videos: What's In it for Hispanic Brands

Last year the Hispanicize event introduced attendees to some of the top U.S. Hispanic YouTube celebrities, who are known for creating viral videos.  This year, some of those panelists are returning for a deep dive into the actual formulas behind great viral videos and how brands can tap into viral content for their own benefit. 

 

In this session, you'll gain a greater understanding of the value of branded viral videos, how to incorporate branding into viral videos, how to measure the success of a branded viral video and the different levels of opportunity for branded video content across multiple social mediums.

 

In this session, panelists will:

- Analyze past case studies of viral videos in the U.S. Hispanic space to show what types of results were generated and how brands have measured the success of leveraging these concepts.  

- Review how frequently viral videos are used in the U.S. Hispanic marketing space vs the "general market."

- Discuss NEW micro-video platforms such as Vine and Instagram to analyze how these platforms will change the scope of short-form viral video content. 

- Review when and how video content on YouTube garners traffic and impressions versus their most recent and biggest competitor for video-hosted content, Facebook.


Moderators
HP

Hugo Perez

Senior Vice President, The Zocalo Group

Speakers
JG

Jarxiel Guerrero

Jarxiel Guerrero Musical
avatar for Maya Murillo

Maya Murillo

Maya in the Moment
Maya Murillo is celebrating five years of her blog, MayaInTheMoment.com! She started at age 16 sharing crafts, comedy and her ukulele love songs. Her social media following is 74K+ among tweens, teens and millennials. She is most active on Vine and YouTube and is known for her custom love songs that landed her on several national news outlets including CBS News and Right This Minute. Maya is an alumni of YouTube Space LA, sells her songs on... Read More →
avatar for Jorge Narvaez

Jorge Narvaez

RealityChangers
The hugely popular YouTube channel /RealityChangers (http://www.youtube.com/realitychangers), which has over to 150million views, was started by Jorge Narvaez, a young father with the desire to share songs, stories, skits and more all with a focus on family, community, art and music. The channel follows Jorge along with his two daughters, Alexa and Eliana, as they record cover songs, take on family adventures, and chronicle their lives all... Read More →
LR

Lance Rios

Founder, Being Latino/Digibunch


Thursday April 3, 2014 2:00pm - 2:50pm
Chopin

2:50pm

Mini Break
Thursday April 3, 2014 2:50pm - 3:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

3:00pm

HISPANICIZE/HERSPANICIZE: Engaging Hispanics in the Age of Gender Empowerment

What do The White House, US Department of Education, and the AARP have in common?  They're disrupting the way marketing and engagement gets done by challenging old stereotypes about both Hispanic men and women.  Giovanni Rodriguez -- a regular contributor to Forbes and advisor to government, NGOs and leaders in the Fortune 500 -- presents emerging best practices in Latino marketing in this highly engaging and interactive session.

Who this is for:  brands, agency leaders, and influencers

What you will learn:  emerging best practices in Latino marketing and engagement, online and offline

What you will receive:  information on groundbreaking partnering opportunities with government and business leaders


Speakers
avatar for Giovanni Rodriguez

Giovanni Rodriguez

CEO, SocialXDesign
Giovanni Rodriguez is an award-winning consultant, author, and public speaker on organizational leadership and social technology. He is co-founder and CEO of SocialxDesign, a consulting firm based in Silicon Valley and Washington DC, and a regular contributor to Forbes, where he gained an international audience covering multicultural trends in business and government. His recent clients include The White House, the Democratic National... Read More →


Thursday April 3, 2014 3:00pm - 4:00pm
Escorial

3:00pm

Starbucks Noches Culturales: “Understanding Your Community to Build Community“
Starbucks is about building community and bringing people together. Inspired by the traditional flan dessert, Starbucks introduced Caramel Flan Latte to the community in a culturally relevant way by creating “Noches Culturales” – Cultural Nights – a series of live acoustic concerts in several major U.S. cities featuring local musicians from the Hispanic community to bring live music and dancing inside a Starbucks. In partnership with Edelman Multicultural, Starbucks dedicated Hispanic PR team of “cultural consultants,” and Pili Montilla, host for Noches Culturales events, Starbucks successfully brought the community together to enjoy music, celebrate their cultural heritage and support local artists while sampling an exclusive tasting of Starbucks Caramel Flan Latte. 

 

Edelman’s Starbucks Caramel Flan Latte Hispanic program is an award-winning public relations campaign having received industry recognition and commendation by PRWeek Diversity & Distinction in PR Awards 2013 for leveraging Starbucks employee resource group as a channel to broaden product lines to engage new and diverse groups along with creating unique, culturally relevant, in-store sampling experiences that led to an awareness boost for Starbucks Caramel Flan Latte which put Edelman Multicultural and Starbucks on the radar of the Latino community groups involved in the program.

 

Panelists include Willy Villarreal (Vice President, Edelman Multicultural), Pili Montilla (three-time Emmy nominee, TV personality and producer) and surprise musical guest!

 

 


Speakers
PM

Pili Montilla

TV host, actress, producer and writer
WV

Willy Villarreal

Vice President, Edelman Multicultural


Thursday April 3, 2014 3:00pm - 4:00pm
Chopin

3:00pm

EXCLUSIVE ARTIST Q&A: Music Producer Sergio George
Grammy® Award Winning Producer Sergio George Confirmed for Hispanicize Event Artist Q&A
Eleven time Grammy® Award winning producer Sergio George will participate in an exclusive Artist Q&A on Thursday, April 3rd at the 5th anniversary of Hispanicize Event in Miami.
Sergio George has cemented an international reputation as a leading producer of Latin music. During the course of his remarkable career, George, who’s name appears on over 200 million albums, has worked with talents such as Marc Anthony, India, Christina Aguilera, Tito Nieves, Víctor Manuelle, Tito Puente, Orquesta de La Luz de Japón, and Jennifer López, among others. Today, he serves as founder and CEO of Top Stop Music, the independent record label which launched the career of Prince Royce and keeps pumping out musical stars such as Leslie Grace, as well as great music with the compilation SALSA GIANTS which unites biggest stars of tropical music uner one project.The panel will be conducted by Robert Somoza, Army Social  where he will discuss the legendary producer’s career, achievents and the catalyst of the rebirth of tropical music.
  “Sergio George is one of the most prolific arrangers/producers and songwriters in Latin Music to date. He has been responsible for some of the biggest hits that we hear on the radio and has turned many megastars' hits into classics," said Hispanicize Music Director, Vanessa James we are thrilled to welcome Sergio this year and continue to expand the Hispanicize Music platform."




Thursday April 3, 2014 3:00pm - 4:00pm
Michelangelo

4:00pm

5:00pm

Event Break
Thursday April 3, 2014 5:00pm - 6:30pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

6:30pm

7:30pm

Positive Impact Awards Awards Gala presented by 3M
Positive Impact Awards
avatar for Henry Acosta

Henry Acosta

Henry Acosta has made numerous contributions in Hispanic mental health policy, education and advocacy, as well as developing training opportunities for those working with Hispanics in need of mental health or substance use services. Henry's program which promotes mental health among underserved populations around the world, "Changing Minds, Advancing Mental Health for Hispanics," has been highlighted by key organizations such as the World... Read More →
avatar for Maysa Duarte Akbar

Maysa Duarte Akbar

Maysa is a child and adolescent psychologist committed to reaching underserved populations, particularly at-risk and gang-involved youth. Her non-profit therapeutic mentoring has implemented an innovative program titled VETTS (Veterans Empowering Teens Through Support). The VETTS program matches military veteran mentors with juvenile justice system involved youth to provide support, guidance, and empowerment as the youth transition to living a... Read More →
avatar for Evelyn Alvarez

Evelyn Alvarez

Evelyn Alvarez, a single mother with limited support, works with community organizations to develop and to improve communication between teens and adults as well as to advocate for healthy relationships between teens. As one of her many initiatives, Evelyn was inspired to create a non-profit organization by the name of Prom King, due to the lack of attention to the needs of young males in the boroughs of New York. Prom King collects new and... Read More →
avatar for Mycah Lee Arellano

Mycah Lee Arellano

With the rapid growth of Hispanic families across the United States, raising awareness amongst Hispanic parents through an academic talk show felt important to Mycah Lee Arellano. He created the "Eagle Talk Show," the first academic talk show in the State of Texas, sponsored by Austin Independent School District, to raise awareness of the value of parental involvement. The goal of the show is to inspire parents to encourage their children to... Read More →
avatar for Macedonio Arteaga

Macedonio Arteaga

Macedonio Arteaga is involved in a multitude of non–profit and local grassroots organizations and truly cares about the community of San Diego. Macedonio serves as a motivational speaker at dozens of schools and conferences, sharing his story of the challenges he faced, including deportation and racism. He was honored with the Bank of America Neighborhood Excellence Local Hero Award in 2005 among other distinguished honors from the community... Read More →
avatar for Saul Arvelo

Saul Arvelo

Knowing the obstacles and challenges faced by low-income families first hand, Saul Arvelo was fortunate enough to benefit from amazing role models as a kid through the "I Have a Dream" Foundation and "Project Morry." Saul took it upon himself to give back to these communities by dedicating a huge portion of his life to running the programs and services for young kids from neighborhoods like his. Saul has pledged a 10-year commitment to those... Read More →
avatar for Father David Garcia

Father David Garcia

Father David Garcia has dedicated himself to serving the Hispanic community in the U.S. as well as working to preserve its cultural heritage. His work in service to others extends overseas. As senior advisor for Clergy Outreach for Catholic Relief Services, he leads the agency's efforts to develop and strengthen relationships with clergy in the United States and promote solidarity with the poor and vulnerable in the developing world. He also... Read More →
avatar for Virginia “Viky” Garcia

Virginia “Viky” Garcia

Viky is a local community activist with an interest in creating a voice for the underserved and encouraging positive change. She currently concentrates her efforts in community development and neighborhood organizing, having established a neighbor-led local Crime Stoppers program. She juggles multiple projects in the interest of creating an empowered community that is self-aware and willing to work for the better. | | Since early childhood... Read More →
avatar for Dr. Anthony Gonzalez

Dr. Anthony Gonzalez

Dr. Anthony Gonzalez is well known for his research and leadership in Robotic surgery in the United States. Today he is the medical director of bariatric surgery at Baptist Health South Florida and chief of surgery at Baptist Hospital of Miami. Dr. Gonzalez is the founding program director of Baptist Health MIS/Bariatric Surgery Fellowship and a leader in daVinci General and Bariatric Surgery. His innovations using the daVinci platform have... Read More →
avatar for Dr. Angelica Gutierrez

Dr. Angelica Gutierrez

Dr. Angelica S. Gutiérrez, a business school professor at Loyola Marymount University, has been recognized by Hispanic Lifestyle as one of the first "Latinas of Influence" for her accomplishments and community service. Amongst the distinguished groups Dr. Gutiérrez is involved with are the California Latino Caucus Institute's Madrinos Padrinos Leadership Program, the Hispanic Scholarship Fund and Padres Contra el Cáncer. Through her... Read More →
avatar for Jesus “Chuy” Medrano

Jesus “Chuy” Medrano

As a founder of CoCal Landscape, one of the most successful landscape companies in the country, Jesus "Chuy" Medrano has not only given members of his community the chance to learn, grow and be successful, but he has also taught them the importance of giving back and treating others with dignity and respect. CoCal has contributed to communities within the U.S. borders and beyond, donating labor and material for the construction of the courtyard... Read More →
avatar for Oscar Menjivar

Oscar Menjivar

Oscar Menjivar co-founded Urban TxT in an effort to encourage inner city teen males to become catalysts of change in urban communities. As a strong-minded, spirited young man, Oscar deterred from a life of gangs and violence, choosing to invest his passion for computer programming in teaching technical, leadership, and other skills critical to today's workplace. For some, it was their first time using computing technology. | | Oscar is a... Read More →
avatar for Gaby Pacheco

Gaby Pacheco

Gaby Pacheco, an undocumented American, is an immigrant rights leader from Miami, Florida. Gaby is tabbed as one of the creators of Students Working for Equal Rights, the Florida-based, youth-led group that raises the issue of in-state tuition for undocumented students throughout Florida. She is leading political change and a climate of acceptance in many community and state colleges. As political director for the national youth group, United... Read More →
avatar for Martha Pedroso

Martha Pedroso

The need to help children and families has long remained an important part of Martha Pedroso's life. Martha is the president of the South Florida Foster-Adoptive Parent Association and a member of the Florida State Foster-Adoptive Parent Organization. She has partaken in extra training with Jackson Hospital's Children's Medical Services and transformed her home into a Medical Foster Home in 2011, caring for the most vulnerable of infants. The... Read More →
avatar for Cristina Ramirez

Cristina Ramirez

Evelyn Alvarez, a single mother with limited support, works with community organizations to develop and to improve communication between teens and adults as well as to advocate for healthy relationships between teens. As one of her many initiatives, Evelyn was inspired to create a non-profit organization by the name of Prom King, due to the lack of attention to the needs of young males in the boroughs of New York. Prom King collects new and... Read More →
avatar for Annette Ramos

Annette Ramos

Anette Ramos, best described as a multi-talented, highly dynamic and energized Latina writer, storyteller and performance artist, serves as director for Wolftrap/Early Learning Through the Arts, and is the manager of educational services for Young Audiences of Rochester (YA). Inspired by her mother's social and political activism, Anette plays a leadership role in increasing opportunities for emerging Latino artists. She founded the Rochester... Read More →
avatar for Mike de la Rocha

Mike de la Rocha

Mike de la Rocha has a rare ability to use music as a way to stimulate conversation, build community and bring to light some of the most pressing social issues of our time. With more than 15 years of experience advancing public policy and empowering community stakeholders, Mike has facilitated strategic coalition-building efforts, drafted historic legislation and implemented innovative youth development programs nationally and internationally... Read More →
avatar for Rodri Rodriguez

Rodri Rodriguez

Rodri Rodriguez is a native of Havana, Cuba having traveled to the United States, alone, as a child of the "Pedro Pan" exodus of 14,000 children from Cuba and subsequently lived in foster care in Albuquerque, New Mexico. Her presence has been felt in the entertainment arena since 1975 when she played a key role in the decision to have the Latin Category added to the Grammy Awards. Described as a dedicated and passionate person, Rodri emphasizes... Read More →
avatar for Juan “Papo Swiggity” Santiago

Juan “Papo Swiggity” Santiago

Juan "Papo Swiggity" Santiago is a poet, comedian, curator, master of ceremonies, student of life and one of the most prominent community builders in what we know as the "Nuyo Rico" community arts circle. As a co-founder of Capicu Cultural Showcase, which is based on his studies of the philosophies of some of the most progressive intellectual and artistic movements of the last century, Juan has overcome an array of challenges en route to creating... Read More →
avatar for Isela Sotelo

Isela Sotelo

Isela Sotelo is an accomplished musician who has recorded with many well-known artists and has served as the executive director of the Los Angeles Music & Arts School for 17 years. Many years ago, Isela backed away from her career as a musician to share her passion for the arts with low-income students. She is recognized amongst her peers for her support to the school because of her belief that the arts are an enlightening force that can... Read More →


Thursday April 3, 2014 7:30pm - 10:00pm
Grand Ballroom

10:00pm

 
Friday, April 4
 

7:30am

Breakfast Lounge
Friday April 4, 2014 7:30am - 9:00am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

8:00am

Registration
Friday April 4, 2014 8:00am - 5:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

9:00am

9:00am

9:00am

Facebook: The Network with the Most U.S. Hispanic Consumers and the Most Untapped Platform by Hispanic Brands
Even though Facebook is the largest social media network for Hispanics with more than 23 million U.S. Latinos logging on and accounting for more than 1.1 billion comments and 5.83 billion likes monthly, Facebook is also the most untapped and misunderstood platform for USH brands.
 
In this session we’ll examine the most important Facebook metric of all, the “talking about this” number, and we’ll look at how these metrics can be raised through a combination of daily total likes, comments and page shares.
 
In this session you will learn:
- Methods for defining Facebook marketing successes
- The nuances of Hispanic marketing through Facebook
- How brands can define clearer strategies and customized their marketing objectives
- How social media teams can switch up strategies and monitor shifts in Facebook’s algorithm
- How to optimize paid Facebook strategies like Sponsored Page Post and Offer Claims

Speakers
LR

Lance Rios

Founder, Being Latino/Digibunch


Friday April 4, 2014 9:00am - 9:50am
Chopin

9:50am

Mini Break
Friday April 4, 2014 9:50am - 10:00am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

10:00am

Hispanic TV Networks: The Evolution Continues

Even as the major Hispanic TV networks continue to make viewership gains, things are evolving at the major networks with new programming experiments, “Hispanicized” shows, Latino social TV and much more.  

 

Join senior executives from Telemundo, Univision and Vme TV as they discuss lessons from the past year in Hispanic TV, examine what's trending and preview what’s soon to launch on their networks.


Moderators
avatar for Mike Valdes-Fauli

Mike Valdes-Fauli

President/Founder, The Jeffrey Group
An award-winning marketing professional with experience having lived in five U.S. cities, Mike Valdés-Fauli is President and CEO of Pinta.  Based in Miami, he runs one of the fastest-growing marketing agencies in the country, with clients such as Diageo, Facebook, Fox Hispanic Media, Miami Marlins, Spotify, TD Bank, T-Mobile and UnitedHealth Group, among others.      Previously, Mike was an Account Director at... Read More →

Speakers
VC

Victor Cerda

Senior Vice President for Corporate Strategy, Vme TV 
avatar for Alfredo Richard

Alfredo Richard

Senior Vice President of Communications and Talent Strategy, Telemundo Network
As Senior Vice President of Communications and Talent Strategy, Alfredo Richard is responsible for all corporate, internal and crisis communications, as well as programming publicity efforts for Telemundo Media. He also oversees Telemundo Network’s talent strategy and cross promotion initiatives. Working closely with senior management at the network and the station group, as well as with the international, digital and cable groups, Richard is... Read More →


Friday April 4, 2014 10:00am - 10:50am
Escorial

10:00am

SEO for Journalists & Bloggers

Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites in particular. A panel of SEO experts will help you discover the keys to growing your English, Bilingual, and Spanish-language web site’s traffic in an organic and exponential way that will help you drive targeted traffic, increase conversions, and build a loyal community by tapping into the Spanish-preferred and Spanish-dominant U.S. Hispanic Market.


If you already have Spanish-language Web properties, it’s time to optimize them to increase organic traffic and seize new revenues from the Hispanic market. Then, along with the cultural relevant English-language Web properties, you’ll be well-positioned to reach the “entire” spectrum of the Hispanic market. 

IN THIS SESSION YOU WILL LEARN: 
• Why you must include a Hispanic – and just Spanish – SEO plan in your overall SEO strategy 
• Importance of keyword research/analysis and site architecture

• Best practices for optimizing your site content for SEO 
• Ways to improve your search engine placement and boost keyword ranking in SERP

• How to make social media and public relations work for SEO and vice versa 
• Tips to executing a cost-effective Hispanic SEO campaign that can help you connect with the nation’s fastest growing community and expand your business. 
• How to measure the ROI for your bilingual websites in a way that doesn’t interfere with metrics from the general market 
• Key considerations and best practices for developing and implementing a Hispanic SEO strategy for your Web properties. 


Moderators
avatar for Bill Gato

Bill Gato

CEO and Partner, Hispanicize Wire
Bill Gato is the CEO and Partner of Hispanicize Wire, the new sister wire service of Hispanicize 2014. An experienced digital marketing expert, online publishing entrepreneur and former journalist, Bill is a passionate believer in the underutilized potential of public relations as a branding medium.  Prior to joining Hispanicize Wire, Bill was president and co-founder of Hispanic Digital Network (HDN), the nation’s largest Internet... Read More →

Speakers
avatar for Laura Fuentes

Laura Fuentes

Founder, Momables
Laura Fuentes is the Founder/CEO of MOMables, the first meal-planning service for healthy and fresh school lunches. Her friends call her a “lunch aficionado” because she constantly looks at delicious food and wonders how she can make it quicker, healthier and conveniently packaged for lunch. Laura works with brands to develop healthy recipes kids will actually eat. She also has her own column called The School Lunch Project over at the... Read More →
avatar for Lorraine Ladish

Lorraine Ladish

Editor in Chief, Mamiverse
Lorraine C. Ladish is a 17-times published bilingual author, writer and editor. Since June 2012 she is Editor-in-Chief of Mamiverse.com, an award-winning online hub for Latina moms. She has contributed to People en Español, La Palma- of The Palm Beach Post, Babycenter and Redbook, and was the managing editor of VOXXI Mujer, an online news site for English-speaking Hispanics. She is based in Sarasota, FL with her blended family. Follow her on... Read More →
avatar for Mat Wallaert

Mat Wallaert

Behavioral Scientist, Bing
Matt Wallaert is a behavioral scientist and serial entrepreneur who works at the intersection of technology and human behavior. After two successful exits, he joined Microsoft’s Bing to focus on adapting technologies to work naturally with existing paradigms of behavior to aid in both decision making and task completion, and to broaden how search removes obstacles and enables people to take action on their ideas, questions, and desires. A... Read More →


Friday April 4, 2014 10:00am - 11:50am
Chopin

10:50am

Mini Break
Friday April 4, 2014 10:50am - 11:00am
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

11:00am

The Future of Hispanic Print (Presented by El Sol Newspaper)
Find out why the Hispanic Press is Alive and Well, while Mainstream General Print Media is in Big Trouble


Session Overview:

Hispanic Print Media is alive and well, trending positively while many general media print outlets are losing money, market share or have gone out of business.

Ricardo Hurtado and these exceptional panelists lead you through the media maze to discover how and why the Hispanic Print Media is still so powerful.

Hispanic print has proven to be a successful vehicle for advertising. In fact in Chicago, New York and Miami, 89% of Latinos read at least one newspaper on a weekly basis. Understanding the two opposite industry trends could be a challenge, especially with all the positive buzz about today’s digital media. 

In emerging market cities such as Philadelphia, Pennsylvania and Wilmington, Delaware; 69% of the Latinos read at least two newspapers per week. Hispanic Print Media is a cultural tradition generations old and generations strong. It is the proven preferred way to receive news, The community has a deeply held desire to hold their newspaper with one hand and drink coffee with the other.

More News You Can Use: the seminar will also cover

Demonstrated Print Loyalty ▪  Maximizing Hispanic Print Media as an Advertising Vehicle  The Power of Local Print   ▪  Where is Hispanic Print Heading?  ▪  Print Media vs Digital

El Sol                                 Hispanicize Video 
www.elsoln1.com                       https://www.youtube.com/watch?v=4CjZ529JPf8

Moderators
avatar for Ricardo Hurtado

Ricardo Hurtado

President/CEO, Hispanic Media, LLC
Ricardo Hurtado, publisher of El Sol Newspapers, is a communications expert and media owner-operator in four cities, spanning two countries. His relatively rapid rise to prominence keeps him moving up and down the East Coast of the United States, between Philadelphia and Miami, with side trips to visit his newspaper offices in Colombia, South America. His expansion of El Sol into Miami’s Hispanic market is only a year old and already it has... Read More →

Speakers
avatar for Ana Crandell

Ana Crandell

Media Director, OMD
Born and raised in Bolivia, South America, Ana moved to the United States at the age of 16.  After graduating from Northwest Missouri State University with a major in Marketing and a minor in Business, Ana started her advertising career at Lopez Negrete Communications, a U.S. Hispanic advertising agency in Houston, TX, where she lead the creation of its media department.   While there, Ana played an integral role in winning the... Read More →
VN

Victor Negron

National Vice President of Marketing, AmeriHealth Caritas
avatar for Ingrid Reyes

Ingrid Reyes

Executive Vice President, Director of Client Solutions, Strategy, and Value, EPMG
Ingrid Reyes brings over twenty years’ experience in developing and executing communication strategies. Most recently, Reyes was managing partner, director of multicultural North America of Mindshare NY. She led all multicultural business for accounts such as Sprint, Kimberly Clark, CVS, Abbott Pharmaceuticals, BP/Castrol Oil, AM/PM, ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Reyes led... Read More →
avatar for Isabella Sanchez

Isabella Sanchez

Vice President Media Integration, Zubi Advertising
As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all integrated media for American Airlines, California Ford Dealers, Ford Motor Company, JP Morgan Chase, Olive Garden, SC Johnson, Sunny D and Walgreens. | | She has over 20 years of Hispanic media experience with many of the largest advertisers in the US Hispanic market. | | Prior to Zubi, she was VP, Managing Director of Tapestry, a division of Starcom... Read More →


Friday April 4, 2014 11:00am - 11:50am
Escorial

11:50am

Mini Break
Friday April 4, 2014 11:50am - 12:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

12:00pm

Latinovator Lunch with Sheila E.
Friday April 4, 2014 12:00pm - 1:20pm
Ballroom

1:20pm

Mini Break
Friday April 4, 2014 1:20pm - 1:30pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

1:30pm

1:30pm

Your Legal Primer for Blogging and Online Content Creation
Whether you’re a blogger or a basketball player, having a good offense is always the best defense.  That’s why protecting your intellectual property is critical to successful content creation. 
 
Hear from experienced lawyers about pitfalls to avoid and best practices for defending your brand, likeness, and works while capitalizing on everything that’s great about them. (Presented by Thomas & LoCicero PL, the official legal partner for Hispanicize 2014).
 
In this session, you will learn:
- Why copyrights and trademarks not only protect your work but build your brand
- How pre-publication review can identify risks
- What your rights and responsibilities are online, in print, and on the air
- How to use social media without getting sued. 

Speakers
avatar for Monika Leal

Monika Leal

The Miami Herald
Monika Leal is an award-winning information specialist with 15 years of experience in research, writing and content management for daily newspapers. At the Miami Herald she oversees news research, archiving and licensing/reprint sales. Her areas of expertise include digital content preservation and access, knowledge portal development and news research. Monika's most recent project is FlashBack Miami, a local history portal that... Read More →
avatar for James J. McGuire

James J. McGuire

Media and Intellectual Property Lawyer, Thomas & LoCicero PL
James J. McGuire is a media and intellectual property lawyer, and commercial litigator, representing clients in state and federal court and before the American Arbitration Association. Jim's areas of focus include media and First Amendment law, trademark, copyright, and unfair competition. He has been recognized as a SuperLawyer ® and a Legal Elite lawyer, and is AV rated by Martindale-Hubbell. Jim also was selected as a member of... Read More →
avatar for Deanna K. Shullman

Deanna K. Shullman

Lawyer, Thomas & LoCicero PL
Deanna K. Shullman practices in the areas of media/First Amendment law, intellectual property litigation, and commercial litigation. Deanna is a member of the Florida Bar and is admitted to practice before all Florida federal courts and the Eleventh Circuit Court of Appeals. | | In her media/First Amendment practice, she provides pre-broadcast and pre-publication review and newsgathering advice, provides advice concerning internet content... Read More →


Friday April 4, 2014 1:30pm - 2:55pm
Escorial

1:30pm

Sobre Mesa: Get a Taste of What's Simmering at the Homes of the new and diverse U.S. families (Presented byHunter PR)

First it was salsa, then tortillas, and now it’s guacamole! With an estimated 79 million pounds of avocados consumed as the oh-so-delicious guacamole during the 2014 Big Game, it is clear that traditional Latin foods are here to stay, are shaping the way the new America eats and have become a staple in pantries around the country.

Whether you are a top Americana food brand or a specialty food company looking to appeal to the constantly evolving American palate, learn from top industry leaders about new food trends, what other corporations, chefs, and even food bloggers are doing to capitalize on the food revolution, and what ingredients make for a successful campaign when reaching the U.S Hispanic consumer.

In this session you will learn:

•      Best practices: brands doing it right and staying relevant to the diverse Latino segment

•      New cultural shifts through food and how to apply learnings to your marketing campaigns

•      Latin flavors that are changing the social and food dynamics in America

•      How Hispanic media and bloggers are rewriting the American menu to meet the demands of their readers

•      How to stay relevant on social media and other key channels while engaging this consumer


Moderators
avatar for Annette  Gonzalez-Malkin

Annette Gonzalez-Malkin

VP, Hunter PR
A public relations and communications strategist with more than 10 years of experience servicing lifestyle brands including Altoids, Turning Leaf, ZYRTEC and Maxwell House. For more than six years, she managed several Diageo brands including Tequila Don Julio, Zacapa Rum and Ketel One. Currently, Annette overseas the agency’s Hispanic Strategies and Solutions Department. She’s worked with clients like Sears, 3M, Gallo and Tequila Don Julio to... Read More →

Speakers
avatar for Barbie M. Casasus

Barbie M. Casasus

Senior Director, Consumer Strategist, Multicultural/Latino Markets and Fashion, CEB Iconoculture Consumer Insights
Barbie Casasus brings over 15 years of experience to her role as the multicultural and Latino consumer expert at CEB Iconoculture Consumer Insights. Her finetuned expertise in multicultural marketing, targeted communication and branding initiatives helps clients customize products, programs, messaging, and promotions for specific audiences and demographics. Barbie approaches projects from the consumer’s point of view, using in-depth, inside... Read More →
MG

Maria-Teresa Garcia-Rosell

Multicultural Marketing Senior Brand Manager, Unilever
Maria-Teresa Garcia-Rosell is a strategic brand marketing professional with deep consumer understanding and brand expertise, built through her tenure in multinational consumer product goods companies in the U.S. and Latin America. She has an MBA from The University of Chicago and for the past 10+ years has managed consumer brands across different industries - from personal care to foods and beverages, including luxury spirits. Throughout her... Read More →
avatar for Yvette Marquez

Yvette Marquez

Muy Bueno Cookbook
Yvette is a mother, wife, author, graphic designer, food blogger, vlogger, and recipe developer in Denver, Colorado. She was raised in El Paso, Texas and draws culinary inspiration from her grandmother's old-world northern Mexican recipes and her mother's comforting south of the border home-style dishes. | | Yvette combined her passion for Mexican food with her graphic design talent to create MuyBuenoCookbook.com to catalog her family's... Read More →
avatar for Vianney  Rodriguez

Vianney Rodriguez

Sweet Bake Life
Vianney Rodriguez is founder and developer for the award winning blog Sweet Life. Raised by Mexican parents, Vianney was fortunate enough to be enveloped by both Mexican traditions as well as the hybrid culture of Tejanos (tenderly known as Tex-Mex). | | Her blog, Sweet Life, reflects this identity of being raised in a kitchen filled with laughter, estorias, love, and the wafting aroma of fresh tortillas on a comal. Her palate and blog are... Read More →
avatar for James Tahhan

James Tahhan

Chef
From an early age, his passion for great food took him deeply into the world of fine cooking, and his willingness to discover new flavors from around the world made him find his culinary identity at the age of 18, when he first attended school to become a chef. | Born In Venezuela in 1988, James was the first one from his family to be born outside of Syria, his parents’ home country. He grew up with a heavy and distinct Syrian background... Read More →


Friday April 4, 2014 1:30pm - 2:55pm
Michelangelo

2:55pm

Mini Break
Friday April 4, 2014 2:55pm - 3:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

3:00pm

3:00pm

Expanding the Social Media Reach of Your Stories (En Español)

The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.

 

In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.

 

In this session you will learn:

-Tips on tagging your content

-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English

-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories


Speakers
JT

Johanna Torres

Founder Editor-in-Chief, CafeMom
Founding Editor-in-Chief MamásLatinas.com, Chief Content Editor MiBlogazine.com, Multi-Media Lifestyle Expert and Brand Ambassador Johanna Torres is an experienced multi-media Editor, journalist and producer with over 21 years in the U.S. Hispanic media market. Her commitment to empowering the Hispanic woman and her deep understanding of this audience is evident by the high quality of the work that she has produced over the years. In... Read More →


Friday April 4, 2014 3:00pm - 4:00pm
Chopin

3:00pm

Navarro Discount Pharmacy's Vida Mia: A Textbook Case Study on How to Build a Successful Hispanic Private Label Brand
After conducting extensive qualitative research, Navarro Discount Pharmacy, the largest Hispanic-owneddrugstore in the US with 33 stores in South Florida, launched Vida Mía (My Life), the first private label brand of products in the U.S. targeting Hispanics across a wide range of categories including over-the-counter, household, beauty, food, body and baby. 
 
The labels on these products include thousands of product SKUs in both English and Spanish, making the Vida Mía private label brand a true reflection of the Hispanic culture and giving Navarro a unique channel to connect with Hispanics from numerous Spanish-speaking countries.  Navarro sells Vida Mía products in their stores and on a wholesale basis throughout the US, Latin America and the Caribbean.
 
In this session you will learn why Navarro has received numerous private label and marketing awards over the last two years recognizing the various Vida Mía products and thetrend that Navarro seized upon in developing a highly successful private label brand.
 
Navarro’s Vida Mía product categories include:
- Mi Casa (Home) – Household and kitchen items, coffee cups, paper goods.
- Mi Cuerpo (Body) – Soap, shampoo and lotions.
- Mi Salud (Health) - Over-the-counter (OTC) health items and equipment.
- Mi Bebe (Baby) – Diapers and baby items.
- Mi Belleza (Beauty) – Make up, cosmetics and beauty accessories.
- Mi Sabor (Taste) - Coffee, plantain chips, cookies, rice, sugar, other food.

Friday April 4, 2014 3:00pm - 4:00pm
Michelangelo

3:00pm

Crossing Over: Music Videos & Marketing that reach Latino & Mainstream Audiences
Friday, April 4th at 3pm



Panelists:

  • Jessy Terrero, Award-Winning Music video and film director (Jlo & Wisin & Yandels "Follow the Leader" and most recently Wisin's 'Adrenalina" feat. Jlo & Ricky Martin)
  • Carlos E. Perez, Founder-Elastic People, Award winning Grammy Nominated Director
  • Loren Medina, Founder, Digital Girl Inc.
  • Diana Beas, Secret Road Records, Music Licensing w/a specialization in advertising/brands

Friday April 4, 2014 3:00pm - 4:00pm
Escorial

4:00pm

GAIN #MusicaParaTuNariz CLOSING RECEPTION
Gain flings! Closing Reception w/ La Santa Cecilia and Los Rakas "Música Para Tu Nariz: Best Smelling Concert", taking place Friday, April 4th at 4pm ET at Hispanicize 2014 2nd Floor of Intercontinental Hotel Join the party on Twitter through @GainLatino and @LaSantaCecilia, using the hash tag #musicaparatunariz


Friday April 4, 2014 4:00pm - 6:00pm
Biscayne

5:00pm

Event Break
Friday April 4, 2014 5:00pm - 6:00pm
Intercontinental Hotel 100 Chopin Plaza, Miami, FL 33131

7:00pm

9:00pm

Latinas Who Rock Night Closing Bash at Imperia Lounge in downtown Miami
Do not miss the Hispanicize 2014 "5th ANNIVERSARY" CLOSING BASH

This will be an unforgettable night of music, Live performances by 3 powerful Latina artists, tons of dancing, and celebrating Hispanicize Event's 5 year Anniversary. Get your clubbing dress, heels, slacks and dress shoes out--it's time to party, MIAMI STYLE....Cheers!


Friday April 4, 2014 9:00pm - 11:00pm
Imperia Lounge 20 Biscayne Blvd, Miami FL, 33132