Sponsored by the Florida Association of Hispanic Journalists and led by two veteran Latina journalists, this free, in-depth social media training workshop will empower Spanish-language journalists to more effectively leverage the power of Twitter, Facebook and blogging for news gathering, reporting and audience engagement.
The entiretraining is being conducted in Spanish and is only for journalists. RSVP on EventBrite is required to attend this session.
In this session you will learn:
-The context of Latino social media: facts and figures
-How to build social media initiatives that resonate with the Latino communities you serve
-How to work with Latino bloggers
-How to deliver your message online
-How to set up and manage your non-profit’s Facebook and Twitter community platforms for Hispanic audiences
-How to maximize your use of video to tell compelling stories
-What campaigns create more engagement and responses
-What free and low-cost online tools you should consider
-How to use social media to fundraise
They say the early bird gets the worm so this year, Hispanicize 2014 is going to reward bloggers and journalists who arrive the day before Hispanicize begins, March 31st, with a special Blogger/Journalist Pre-Treat. Co-sponsors The Sherwin Williams Company and Coffee-mate are collaborating with each other and with the Latina Mom Bloggers to whisk as many bloggers and journalists as possible on a truly memorable half day "pre-treat" that will include awesome fun, food, drinks and intimate networking. A new Hispanicize event tradition is born! (This event is only open to journalists and bloggers).
Co-sponsored by:
The Sherwin Williams Company
Coffee-mate
Curated by the Latina Mom Bloggers network
Since its first debut at the first Hispanicize event in 2010, the Hispanic Public Relations has been on a roll nationally. The organization now has chapters in Los Angeles, Chicago, Washington, DC, New York City andMiami and that is news that bodes very well for HPRA and the Hispanic market industry.
HPRA National is hosting a pre-conference cocktail to bring Hispanic marketers together and celebrate its evolution. Everyone attending the event is welcomed!
Startup Angels will host a provocative conversation about technology startups, angel investing and new ways to capitalize on the global entrepreneurship phenomenon. The session will feature Paul Singh, Partner of 500 Startups and now Founder & CEO of Disruption Corporation. The session will include a panel of expert angel investors and startup CEO’s, discussing their experiences and sharing their insights. This event is for accredited investors, and is by invitation only.
As Hispanic marketers have evolved their understanding of engaging Latinos through social media, Latina mom bloggers have continued to grow into an increasingly stronger force that today are almost indispensible for mostFortune 1000 brands in the industries of food, CPG, fashion, automotive, financial services, entertainment and more. Put simply, Latina moms comprise the most strategic niche of the $1.4 trillion Hispanic Market and Latina mom bloggers are a big part of how marketers areincreasingly seeking to reach those moms.
So who are these Cyber-Mom Influencers? How are brands finding them and partnering with them for success? And what are the strategies and programs that have resonated most with mom bloggers? That and much more will be the subject of this top notch Latina blogger panel.
In this annual update session you will learn:
- Why Latina moms are a critical component of any Latino social media outreach
- How to identify and measure the most influential Latina mom bloggers
- The nuances of working with Latina mom bloggers vs non-Latina bloggers
- The similarities and differences between English-language and Spanish-dominant mom bloggers
Blogging has taken off. A one-time hobby can now become a full time, profitable content creating passion, but success is predicated on starting strong and sustaining your momentum.
If you just started a blog or are strongly leaning to creating one, this session is the primer you’ve been waiting for. Blogging veterans and a copyright lawyer will give you a tour of everything you need to know to get started as a blogger including all the famous do's and don'ts of blogging. Regardless of what you want to use a blog for this is a succinct reality check on what it takes to set up, build and then sustain a blog.
In this session you will learn:
- The most common mistakes new bloggers makewhen setting up their blogs and how to avoid them
- How to manage your blog's editorial content
- How to cultivate relationships with readers
- How to monetize your blogging work with brands and organizations
Two of social media's hottest speakers, Ted Rubin and Ramon de Leon, are joining forces for the first time to present a special session that demonstrates how every company can benefit enormously by recognizing the fact that social connection is an integral part of all of our lives now. Employees, interns, associates, friends and family members are an incredibly important asset for advocacy, market intelligence, and ideas/input.
Remember that in today’s social world, every person has an extended circle of personal influence and an opportunity to build their own personal “brand.”
By helping your employees, and everyone you know, build their brand rather than squelching individuality, you could build an army of very powerful advocates. Most people, when given the opportunity, will advocate for their brands when they feel good about them. The Return on Relationship will be enormous, long lasting and incredibly valuable.
Ted and Ramon will share their Passion, Personal experience, and Preferred methods to help you unlock this incredible asset.
PANEL DESCRIPTION:
Toyota didn't become the leading automotive brand for Hispanic consumers by being complacent in its marketing approach. In this special session, Toyota North America will officially unveil a brand new, comprehensive approach to marketing to U.S. Latinos that is sure to become a big part of the marketing buzz of Hispanicize 2014.
SESSION OVERVIEW:
This panel will present an overview of what Google is doing specifically for the US Hispanic market. It will have a focus on online video with YouTube as their distribution platform and Google+ as their social media outlet. The session will include some helpful information on how YouTube is driving online content, with a practical case study from one of Google's Premium Partners to see how all this concepts work in reality.
IN THIS SESSION YOU WILL LEARN:
The Quiet Riot and Ozzy Osbourne bassist to share insights on his musical journey from playing local gigs in Miami to touring and recording with legendary rock bands.
Hispanicize today announced the first artist of the “Exclusive Artist Q&A “ series, which is to become a staple during the annual Latino trends event. Rockstar bassist Rudy Sarzo will debut the first Q&A on Tuesday, April 1st at 3pm ET at Intercontinental Hotel, Miami, FL. Te Para Tres host, Pili Montilla, and Musician Interviews host/guitarist Anu Gunn, will lead the conversation. The intimate session will explore Sarzo’s mark in the history of rock, his contributions in the English-speaking music industry, as well his role in the Latin music industry for over 20 years.
As a member of Ozzy Osbourne’s band Sarzo has toured the world. As a member of Quiet Riot, Rudy recorded the multi-platinum albums “Metal Health”, the first Heavy Metal debut to reach #1 on the Billboard charts, and as a member of Whitesnake, Rudy recorded the multi-platinum album “Slip of the Tongue”. Rudy Sarzo’s recordings with all of these artists combined has sold over 30 million copies.
Rudy is also the author of the book “Off The Rails: Aboard the Crazy Train in the Blizzard of Ozz,” an insight into the late great guitar virtuoso Randy Rhoads’ life. Today, Rudy Sarzo is touring the world participating in various projects, including Queensrÿche, Animetal USA and Rock n’ Roll Fantasy Camp.
As our world becomes evermore hyper-connected, it is hard to conceive that there are countries where the worldwide web is nothing but a dream. Welcome to Cuba, home of the five decade old Castro dictatorship and one of the world’s few remaining reminders of the Cold War.
Despite Cuba’s best efforts to keep its people disconnected, a growing number of industrious and resourceful Cuban entrepreneurs are teaming up with partners outside the island, and together finding ways to create an Internet without the Internet. Cuban journalist and thought leader Yoani Sanchez will participate in this unique session that explores how Latino entrepreneurs and Cubans are making modern connectivity possible.
Tuesday, April 1
“Indie Rock Day”
Magazine Society
https://www.youtube.com/watch?v=byC91lGuRcI
Delpaxton
https://www.youtube.com/watch?v=rzbmwmbvapI&list=UUwYrGqf2HwpqbSXsuF9Uffg
The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.
In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.
In this session you will learn:
-Tips on tagging your content
-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English
-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories
Session Overview
Hispanic millennials are one of the most compelling, dynamic and often misunderstood segments within the growing Hispanic market. In this in-depth session, Hispanicize attendees will get a “first look” opportunity at the results of nationwide research on Hispanic Millennials conducted jointly by cross-cultural advertising agency Sensis and ThinkNow research.
The two-part session will begin with a summary overview of the “Hispanic Millennial Report” followed by a brief panel discussion by leading Hispanic millennial brands and marketers on theimplications of the research.
In this session, attendees will gain an in-depth understanding of the dynamic Hispanic Millennial consumer,including:
-How Hispanic Millennials are different from other Hispanics cohorts
-How Hispanic Millennials differ from “mainstream” Millennials
-Hispanic Millennial digital behavior and motivations
-An introduction of potential Hispanic millennial segments
The Latina Mom Bloggers network and The Center for Hispanic Marketing Communication at Florida State University will unveil the results of their first annual State of Latino Blogging Survey.
The session will help identify attitudes toward blogging as a business and opportunities currently influencing blogging as a profession among Latinos.
With the growing presence of Latino and multicultural social media influencers, the research aims to decipher key trends relating to whybloggers are engaged in content production, what content areas are relevant, what motivates these entrepreneurs and what are some of their key concerns as they continue developing their online media platforms as a business in manycases.
In this session you will learn:
- Data from the geographic locations of Latino bloggers in the US
- Language preferences/trends
- How bloggers see the evolution of the industry
- Trends that are impacting how bloggers approach their craft
- Much more!
SESSION OVERVIEW:
Let’s say you’ve got a really good idea. And let’s say you’ve got a really good investor behind your good idea. Now the challenge is to market your idea effectively to build a profitable business.
In this panel session, led by Claudia Gioia and Lily Garcia, you’ll learn how to develop a marketing strategy to capture the 52 million strong Latinos living in the United States today. From learning the art of self-promotion to incorporating thoughtful design into your product or service, you will make your business culturally relevant to a segment of the population that is becoming increasingly more educated and prosperous.
In this session you will learn:
Lifestyle, entertainment and healthy living are top of mind among many of today's top Latino lifestyle bloggers. In this session you'll learn how some of the nation's most active bloggers are creating content about lifestyle and healthy living, two of the most popular blogger categories in the Hispanic blogosphere.
In this session you will learn:
The latest trends that lifestyle and healthy living bloggers are monitoring in 2014
How bloggers reflect those lifestyle trends and create communities around their passions
Successful case studies of brands that have partnered with Latino lifestyle bloggers as brand ambassadors
How brands can most effectively engage these lifestyle communities
The topics that lifestyle bloggers and brands care most about
SESSION OVERVIEW:
Learn about the best Google tools to leverage the web with actionable, capacity-building content. This session will cover everything from Google Keyword Tools, various Google products, from Google+ for brands and bloggers to platforms to build free mobile sites. This one hour session with Google will be jam packed with everything you need to know to maximize your online presence.
IN THIS SESSION YOU WILL LEARN:
In this high profile marketing session you’ll hear from four of the nation’s top Hispanic brand marketing executives as they tackle these and other pressing questions that everyone in the Hispanic market industry willgrapple with this year.
In this session you will learn:
- What are the top cultural trends Hispanic marketers are most paying attention to this year
- What should we expect to see in the marketing industry for the World Cup and how will hosting it inside Latin America impact the U.S. Hispanic market?
- Who are the Latino trend-setters that brands most admire in music, film and culture?
- Which social media strategies and tactics show the most and the least potential with brands
- How is the Total Market debate playing out among different brands?
- What do top brands say about the way they’re approaching marketing to Hispanic Millenials?
- How are brands aligning their digital strategies with their non digital platforms
By attending the session, you will not only be the first to be eligible to join the network, but you’ll have the chance to win fun prizes throughout the session. The interactive Q&A session will discuss the importance of oral health to your families, and each attendee will receive a Crest “family suite” of products for all those big and small at home.
Ana Patricia Gonzalez, co-host of Despierta America, will be moderating the session and be available for one-on-ones with bloggers in attendance.
Wednesday, April 2nd 3pm
Moderator: Amanda Taylor, MARCA, Las Gringas Blog
Speakers:
In this session you will hear how independent label, Mr. 305 inc. approaches developing an artist. Recording artists Fito Blanko and Motiff will share the work they have done prior and during their developing stages which include composing and producing songs, collaborations with other artists, mixtapes and touring. Hear the tools needed prior to approaching a label, how they go about discovering talent, and how social media marketing plays a key role in the success of any artist. Youll also get a sneak peak of what Mr 305 inc has in store for 2014 and the exclusive look at motiff’s new video for “I’ll Be Fine.”
As the ecosystem of Latinos in technology has continued to mature, a growing number of high profile writers and platforms are increasingly devoting their coverage to all things Latino and multicultural tech.
In this session, we'll meet some of those top tech voices and you'll hear about how to collaborate with them.
In this session you will learn:
· Who are the hottest Latino tech startups?
· The latest trends and topics among Latino tech startups
· How do Latino tech startups differ from mainstream tech startups?
· How Latino tech startups pioneer trends and influence the mainstream?
· How brands are finding and partnering with Latino tech startups?
Do not miss the unveiling of the @NAHREP 2014 State of Hispanic Homeownership this Wed. a 3PM @SWPintura. #EstoPintaBien #Hispz14
Glue, paint, glittery sweat - and a lot of crafty networking helped four of the most influential DIY experts in the nation turn their passion for DIY into full-time gigs.
In this session, four popular DIY stars share their stories of breaking into the business, the benefit of incorporating craft, fashion DIY, home decor tutorials in your blog content, what makes a good tutorial, ideation, tips for great graphics that will get picked up by editors from popular sites, virality tips, and more.
Many lifestyle bloggers and sites have realized the value of adding DIY, crafts, fashion hacks to their agenda. Craft tutorials, with the right graphic and idea, can result in major page views. It's a very competitive industry and these four panelists have managed to stay at the top of the game, - not only in the Latino world, but in the mainstream DIY universe. From hacking a hoodie to refurbishing a dinette to choosing the right color story for a flower arrangement - they have covered it all!
SESSION OVERVIEW:
We all know that YouTube is the second largest search engine in the world. Having a strong video presence is crucial for anyone that wants to build a brand nowadays. Let's learn the art of Vlogging. We'll discuss the techniques for your on-camera presence, producing a good video as well as building your channel and reaching the right audience.
In this session you will learn:
Our annual “Rules of Engagement” session will help past and first-time attendees learn the latest best practices of the Latino Brand-Blogger relationships with a panel of experts from representing agencies, brands and blogger networks.
Hear our 2014 update on recent case studies of successful brand-blogger campaigns and the nuances to lookout for. Learn about which types of brands are investing more in the Latino blogosphere, their expectations, requests and metrics. Learn the differences between working with individual bloggers versus blogger networks.
In this session you will learn:
- The Latest Rules of Engagement between Brands and Latino Bloggers and Blogger Networks
- Social media trends that are impacting theLatino blogosphere
- Case Studies of Successful Brand-Blogger Campaigns and Sponsorships
- Which types of brands are investing in Latino and multicultural blogger programs
- Brand Expectations and Metrics in Latino blogger Sponsorships
- The most common partnership challenges and how to overcome them
- How to identify branding opportunities
- Comparisons and contrasts between reaching out to Latino bloggers and other multicultural community bloggers
Sponsored by Strayer University, the first annual Latino Startup of the Year competition concludes with a four-way competition featuring national finalists: Crowdismo, LAM, Interesante and Oye!.
The four Latino startups will compete for a grand prize that includes online university credits worth thousands of dollars from Strayer Univeristy, a package of multimedia press releases worth $2,500 from Hispanicize Wire and the right to be named the 2014 Latino Startup of the Year.
Wednesday April 2
“Crossover Pop & Bachata Day”
It always plays out the same way. A new Census comes out and media companies rush to create special“Latino” content without truly understanding how to provide culturally-relevant content to a diverse audience with a diffuse identity. Because Latinos in America are already mainstream, journalists from different swaths of mainstream media understand it needs to be undertaken in a different way. In this session, some of the Latinos in leading mainstream media outlets talk about the trends taking shape at their organizations as well as their take on where things are going into 2015 and beyond.
In the session you will learn:
• What news organizations are doing now to connect with a burgeoning demographic.
• What the next generation Hispanic journalist must know.
• The stories the audience is asking to be told.
• How these journalists navigated mainstream media to get where they are now and how they’re contributing to a new understanding of Latino coverage.
Nearly three years after Walmart eliminated its multicultural marketing team in order to embrace a new, "Total Market" approach that called for all employees to treat multicultural marketing as a company-wide business priority, the debate about this approach rages and evolves. Today some research shows that more than 50 percent of all advertisers use some form of the Total Market strategy and those figures are bound to increase.
Join this session as a group of top Hispanic brands and a Hispanic agency discuss the impact this Total Market approach is having on the industry, what some of the early lessons are, the hybrid forms this strategy is taking at different companies and what the future holds for this approach.
In this session you will learn:
SESSION OVERVIEW:
Most marketers know mobile is important, but spend most of their time trying to understand how to harness the technology—rather than understanding how consumers live with their phones. In this panel, we will start by hearing from some real people: Smartphone superusers going about their lives with their number one accessories.
With these consumer-centric insights as a baseline, top Hispanic brand marketers will join this session to discuss how marketers are successfully driving mobile engagement by thinking about “always on” marketing. We will get beyond the “well knowns” and discuss integrated campaigns (apps, ads, social, search, and content) that have broken through the noise to engage with Latino consumers. The panelists will also discuss Veo, a mobile app designed to specifically reach the Hispanic consumer with new products, ideas and “free stuff.”
In this session you will learn:
How the Latina smartphone user leverages her phone across key daily events—dealing with her kids, shopping and “me” time
Best practices for building a new model of mobile engagement – integrated campaigns across multiple platforms (apps, search, ads, video, etc.)
More about today’s Latina consumers and their relationship with their smartphones and how they use them across daily events to manage her life, to stay connected with culture and for entertainment
A new consumer-centric approach of thinking about mobile marketing
Best practices for building mobile engagement as evidenced by our panel of experts and their examples which include integrated campaigns across platforms and the use of mobile tools such as apps
Join Edward James Olmos and a panel of experts as they discuss what’s going on for Latinos within the Media. When it comes to entertainment, news, and policy discussions – How are we portrayed, but also how are we changing things behind the scenes? Panelists will cover the current landscape and challenges, but also analyze what’s changing and strategies for meeting the challenges.
Grammy and multi-Latin Grammy winner singer/songwriter/composer, Carlos Vives to be honored with the Latinovator Award at Hispanicize 2014 luncheon on Thursday, April 3rd. In addition, Vives’ will be making major announcements at an exclusive press conference on Friday, April 4th.
The Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievements are remarkable or inspirational.
“Carlos Vives countless achievements in music industry make him a standout entertainer who has lasted the test of time,” said Manny Ruiz, organizer and creative director of Hispanicize 2014. “Like other Latino visionaries, Carlos embodies what a Latinovator is, a star who holds his country close to his heart. Being a Goodwill Ambassador for UNICEF and having so many charitable efforts alone, are admirable.”
In addition to being honored with a Latinovator Award, Carlos Vives will be collaborating with Coca-Cola in a special session on Wednesday, April 2nd, and will also hold a press conference at Hispanicize Event on Friday, April 4th, announcing the launch of his new album “Mas + Corazon Profundo,” which will be released on May 13th. Vives’ will also premier a new music video for the #1 hit single “El Mar De Sus Ojos” Feat. ChocQuibTown.
Latinos have quickly become the largest segment of moviegoers in the country. Behind that audience lies talent that is quickly trying to find ways to get noticed, get funded and obtain greater opportunities. Whether through music videos, contests, social media campaigns - The opportunity of recruiting filmmaking talent to a brand or collaborate with agencies has never been more timely. Yet, there’s still more work to be done in getting independent filmmakers to a corporations radar. Meet these companies who are not only looking for talent but finding unique ways of getting them sponsored and employed.
SESSION OVERVIEW:
Implementing digital strategies and tactics in any marketing communications program has become a must. This is mainly due to the fact that most corporations and their target audiences occupy a space in the digital world, even if their business or livelihood is not directly related to it.
In this panel session led by Michael Bassik, honoree of Ad Age's 40 Under 40, and Eric Díaz, founder of Nativa, you will learn how to set realistic objectives for your digital strategies and, most importantly, how to measure your success without losing sight of the bigger “marketing communications” picture.
In this session you will learn:
• What NOT to DO when measuring digital strategies and tactics
• Most innovative tools to measure digital success
• The art of setting key performance indicators (KPIs) that drive action
• Current best practices in digital analytics and measurement
• What to do after measurement
Last year the Hispanicize event introduced attendees to some of the top U.S. Hispanic YouTube celebrities, who are known for creating viral videos. This year, some of those panelists are returning for a deep dive into the actual formulas behind great viral videos and how brands can tap into viral content for their own benefit.
In this session, you'll gain a greater understanding of the value of branded viral videos, how to incorporate branding into viral videos, how to measure the success of a branded viral video and the different levels of opportunity for branded video content across multiple social mediums.
In this session, panelists will:
- Analyze past case studies of viral videos in the U.S. Hispanic space to show what types of results were generated and how brands have measured the success of leveraging these concepts.
- Review how frequently viral videos are used in the U.S. Hispanic marketing space vs the "general market."
- Discuss NEW micro-video platforms such as Vine and Instagram to analyze how these platforms will change the scope of short-form viral video content.
- Review when and how video content on YouTube garners traffic and impressions versus their most recent and biggest competitor for video-hosted content, Facebook.
What do The White House, US Department of Education, and the AARP have in common? They're disrupting the way marketing and engagement gets done by challenging old stereotypes about both Hispanic men and women. Giovanni Rodriguez -- a regular contributor to Forbes and advisor to government, NGOs and leaders in the Fortune 500 -- presents emerging best practices in Latino marketing in this highly engaging and interactive session.
Who this is for: brands, agency leaders, and influencers
What you will learn: emerging best practices in Latino marketing and engagement, online and offline
What you will receive: information on groundbreaking partnering opportunities with government and business leaders
Edelman’s Starbucks Caramel Flan Latte Hispanic program is an award-winning public relations campaign having received industry recognition and commendation by PRWeek Diversity & Distinction in PR Awards 2013 for leveraging Starbucks employee resource group as a channel to broaden product lines to engage new and diverse groups along with creating unique, culturally relevant, in-store sampling experiences that led to an awareness boost for Starbucks Caramel Flan Latte which put Edelman Multicultural and Starbucks on the radar of the Latino community groups involved in the program.
Panelists include Willy Villarreal (Vice President, Edelman Multicultural), Pili Montilla (three-time Emmy nominee, TV personality and producer) and surprise musical guest!
Thursday April 3
“Singer Songwriter Day”
Even as the major Hispanic TV networks continue to make viewership gains, things are evolving at the major networks with new programming experiments, “Hispanicized” shows, Latino social TV and much more.
Join senior executives from Telemundo, Univision and Vme TV as they discuss lessons from the past year in Hispanic TV, examine what's trending and preview what’s soon to launch on their networks.
Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites in particular. A panel of SEO experts will help you discover the keys to growing your English, Bilingual, and Spanish-language web site’s traffic in an organic and exponential way that will help you drive targeted traffic, increase conversions, and build a loyal community by tapping into the Spanish-preferred and Spanish-dominant U.S. Hispanic Market.
If you already have Spanish-language Web properties, it’s time to optimize them to increase organic traffic and seize new revenues from the Hispanic market. Then, along with the cultural relevant English-language Web properties, you’ll be well-positioned to reach the “entire” spectrum of the Hispanic market.
IN THIS SESSION YOU WILL LEARN:
• Why you must include a Hispanic – and just Spanish – SEO plan in your overall SEO strategy
• Importance of keyword research/analysis and site architecture
• Best practices for optimizing your site content for SEO
• Ways to improve your search engine placement and boost keyword ranking in SERP
• How to make social media and public relations work for SEO and vice versa
• Tips to executing a cost-effective Hispanic SEO campaign that can help you connect with the nation’s fastest growing community and expand your business.
• How to measure the ROI for your bilingual websites in a way that doesn’t interfere with metrics from the general market
• Key considerations and best practices for developing and implementing a Hispanic SEO strategy for your Web properties.
First it was salsa, then tortillas, and now it’s guacamole! With an estimated 79 million pounds of avocados consumed as the oh-so-delicious guacamole during the 2014 Big Game, it is clear that traditional Latin foods are here to stay, are shaping the way the new America eats and have become a staple in pantries around the country.
Whether you are a top Americana food brand or a specialty food company looking to appeal to the constantly evolving American palate, learn from top industry leaders about new food trends, what other corporations, chefs, and even food bloggers are doing to capitalize on the food revolution, and what ingredients make for a successful campaign when reaching the U.S Hispanic consumer.
In this session you will learn:
• Best practices: brands doing it right and staying relevant to the diverse Latino segment
• New cultural shifts through food and how to apply learnings to your marketing campaigns
• Latin flavors that are changing the social and food dynamics in America
• How Hispanic media and bloggers are rewriting the American menu to meet the demands of their readers
• How to stay relevant on social media and other key channels while engaging this consumer
The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.
In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.
In this session you will learn:
-Tips on tagging your content
-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English
-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories
