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Journalism Showcase [clear filter]
Monday, March 31
 

9:00am PDT

Half-Day Social Media Training Wokshop for Spanish-language Journalists
In Partnership with Florida Association of Hispanic Journalists (FAHJ)

 

Sponsored by the Florida Association of Hispanic Journalists and led by two veteran Latina journalists, this free, in-depth social media training workshop will empower Spanish-language journalists to more effectively leverage the power of Twitter, Facebook and blogging for news gathering, reporting and audience engagement.  

 

The entiretraining is being conducted in Spanish and is only for journalists.  RSVP on EventBrite is required to attend this session.  


Speakers
avatar for Lorraine Ladish

Lorraine Ladish

Editor in Chief, Mamiverse
Lorraine C. Ladish is a 17-times published bilingual author, writer and editor. Since June 2012 she is Editor-in-Chief of Mamiverse.com, an award-winning online hub for Latina moms. She has contributed to People en Español, La Palma- of The Palm Beach Post, Babycenter and Redbook... Read More →
avatar for Laura Termini

Laura Termini

Journalist, Blogger, Actress, Lauratermini.com
Laura Termini (@chicanol) is an actress, broadcaster and businesswoman that has been featured in over 20 soap-operas and plays. She is also a radio personality and producer and her voice has been featured in countless TV and Radio commercials, such as in the US. Spanish language voice... Read More →


Monday March 31, 2014 9:00am - 12:00pm PDT
Offsite

2:30pm PDT

Blogger & Journalist Pre-Treat

They say the early bird gets the worm so this year, Hispanicize 2014 is going to reward bloggers and journalists who arrive the day before Hispanicize begins, March 31st, with a special Blogger/Journalist Pre-Treat.  Co-sponsors The Sherwin Williams Company and Coffee-mate are collaborating with each other and with the Latina Mom Bloggers to whisk as many bloggers and journalists as possible on a truly memorable half day "pre-treat" that will include awesome fun, food, drinks and intimate networking.  A new Hispanicize event tradition is born!  (This event is only open to journalists and bloggers).

 

Co-sponsored by:

The Sherwin Williams Company

Coffee-mate

 

Curated by the Latina Mom Bloggers network


Monday March 31, 2014 2:30pm - 7:30pm PDT
TBA
 
Tuesday, April 1
 

9:30am PDT

The 2014 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media
California State University, Fullerton (CSUF), Hispanicize Wire, the National Association of Hispanic Journalists (NAHJ) and Florida International University (FIU) will unveil the results of their groundbreaking survey that uncovers Hispanic journalists’ beliefs about their careers and their use of social media and technology.
This first annual survey will reveal the challenges and changes that most concern Hispanic journalists today.   The insights will bring awareness to these issues and will ultimately help elevate the journalism industry as a whole.
 
In this session you will learn:
- The mindset most Hispanic journalists have about the way technology and social media ischanging the news business
- What Hispanic journalists say about blogging and even about their own potential interest in becoming media entrepreneurs
- What Hispanic journalists say about different social media tools like Twitter, Facebook, Linked and blogging
- The sentiment Hispanic journalists have towards having to do more with less and their career concerns
- What Hispanic journalists now say about press releases and multimedia content
- Much more!

Moderators
avatar for Francisco Cortes

Francisco Cortes

VicePresident, Fox News Latino
As VicePresident of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists... Read More →

Speakers
avatar for Hugo Balta

Hugo Balta

President, National Association of Hispanic Journalists (NAHJ)
avatar for Inez Gonzalez

Inez Gonzalez

Director, California State University, Fullerton
Inez is the Director of the Latino Communications Initiative (LCI) at Cal State University – Fullerton (CSUF). Inez gained her media and entertainment expertise during her nine-year tenure at the National Hispanic Media Coalition (NHMC), her last years there as the Executive Vice... Read More →
DK

Dean Kazoleas

Director, Maxwell Center for International Communications, Cal State University Fullerton
RR

Raul Reis

Dean Professor, School of Journalism and Mass Communication, Florida International University
avatar for Manny Ruiz

Manny Ruiz

CEO, Hispanicize
Manny is the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize Wire, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being... Read More →


Tuesday April 1, 2014 9:30am - 10:55am PDT
Chopin
 
Wednesday, April 2
 

9:00am PDT

Expanding the Social Media Reach of Your Stories

The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.

 

In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.

 

In this session you will learn:

-Tips on tagging your content

-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English

-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories


Moderators
avatar for Bill Gato

Bill Gato

CEO and Partner, Hispanicize Wire
Bill Gato is the CEO and Partner of Hispanicize Wire, the new sister wire service of Hispanicize 2014. An experienced digital marketing expert, online publishing entrepreneur and former journalist, Bill is a passionate believer in the underutilized potential of public relations as... Read More →

Speakers
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor of Latino coverage and a reporter, BuzzFeed
Adrian Carrasquillo is the editor of Latino coverage at BuzzFeed, the social news and entertainment company. More information will be forthcoming on this effort but the idea is to tell important stories on a powerful national platform that aren't being told without pandering to the... Read More →
JT

Johanna Torres

Founder Editor-in-Chief, CafeMom
Founding Editor-in-Chief MamásLatinas.com, Chief Content Editor MiBlogazine.com, Multi-Media Lifestyle Expert and Brand Ambassador Johanna Torres is an experienced multi-media Editor, journalist and producer with over 21 years in the U.S. Hispanic media market. Her commitment to... Read More →
avatar for Luisa Yanez

Luisa Yanez

Immediate Former Interactive Editor, The Miami Herald
Luisa Yanez  is the immediate former Interactive Editor of the Miami Herald, in charge of maintaining the newspaper' main  Twitter, Facebook and Google + accounts. She was recently named to the newspaper's Editorial Board , in charge of promoting that sections' social media presence... Read More →


Wednesday April 2, 2014 9:00am - 9:50am PDT
Merrick

10:00am PDT

Google Tools for Bloggers and Journalists

SESSION OVERVIEW:

Learn about the best Google tools to leverage the web with actionable, capacity-building content. This session will cover everything from Google Keyword Tools, various Google products, from Google+ for brands and bloggers to platforms to build free mobile sites. This one hour session with Google will be jam packed with everything you need to know to maximize your online presence.



IN THIS SESSION YOU WILL LEARN:

  • Grow and engage your audience and learn how to make the Google tools you are already using work for you.
  • Make your voice social across the web using the Google+ social layer
·         Learn community building fundamentals leveraging existing Google tools

Speakers
avatar for Regina Escamilla

Regina Escamilla

Based at YouTube Headquarters in San Bruno, Regina works on the YouTube Latin American Partnerships Team. She collaborates directly with a variety of Spanish speaking partners, helping them begin, develop, and optimize their presence on YouTube. Regina conducts partner events that... Read More →
avatar for Jaclyn Rice

Jaclyn Rice

Category Manager for Helpouts, Google
Jaclyn has worked at Google for three and a half years, majority of which was spent advising on marketing strategy for some of Google's largest Technology clients. In July 2013, Jaclyn moved over to work on a new product called Helpouts by Google, as Category Manager for the Fashion... Read More →


Wednesday April 2, 2014 10:00am - 11:15am PDT
Merrick

3:00pm PDT

YouTube Best Practices for Creating Content

SESSION OVERVIEW:

We all know that YouTube is the second largest search engine in the world. Having a strong video presence is crucial for anyone that wants to build a brand nowadays. Let's learn the art of Vlogging. We'll discuss the techniques for your on-camera presence, producing a good video as well as building your channel and reaching the right audience.



In this session you will learn:

  • Interact with your audience, and build a community around your content on YouTube.
  • Create viewer-centric content, engage with your audience through social features on the platform, and develop relationships with top contributors.
  • Spur conversation. Create relevant content that generates conversation among your community.
  • Optimize your YouTube channel through branding and on-platform tools

Speakers
avatar for Regina Escamilla

Regina Escamilla

Based at YouTube Headquarters in San Bruno, Regina works on the YouTube Latin American Partnerships Team. She collaborates directly with a variety of Spanish speaking partners, helping them begin, develop, and optimize their presence on YouTube. Regina conducts partner events that... Read More →


Wednesday April 2, 2014 3:00pm - 4:00pm PDT
Chopin
 
Thursday, April 3
 

9:00am PDT

Redefining the 'Latino' in Mainstream Media: 2014 Trends and Beyond

It always plays out the same way. A new Census comes out and media companies rush to create special“Latino” content without truly understanding how to provide culturally-relevant content to a diverse audience with a diffuse identity.   Because Latinos in America are already mainstream, journalists from different swaths of mainstream media understand it needs to be undertaken in a different way.  In this session, some of the Latinos in leading mainstream media outlets talk about the trends taking shape at their organizations as well as their take on where things are going into 2015 and beyond.  

In the session you will learn: 

•  What news organizations are doing now to connect with a burgeoning demographic.

•  What the next generation Hispanic journalist must know.

•  The stories the audience is asking to be told.

•  How these journalists navigated mainstream media to get where they are now and how they’re contributing to a new understanding of Latino coverage.


Moderators
KC

Karen Comas

Facebook

Speakers
avatar for Adrian Carrasquillo

Adrian Carrasquillo

Editor of Latino coverage and a reporter, BuzzFeed
Adrian Carrasquillo is the editor of Latino coverage at BuzzFeed, the social news and entertainment company. More information will be forthcoming on this effort but the idea is to tell important stories on a powerful national platform that aren't being told without pandering to the... Read More →
avatar for Aminda Marqués Gonzalez

Aminda Marqués Gonzalez

Executive Editor, The Miami Herald
Aminda (Mindy) Marqués Gonzalez is Executive Editor and Vice President for news at The Miami Herald.   Born in New York to Cuban immigrant parents, Marqués began her career as an intern at The Miami Herald and rose through the ranks to become the paper’s first Hispanic editor... Read More →
IT

Ignacio Torres

Segment Producer, AM Tonight at Fusion
Ignacio Torres is a Segment Producer for the Alicia Menendez Show on Fusion, an ABC News and Univision News joint venture that launched last fall.  He was previously at NBC News where he worked as a video web producer and was a News Associate for the TODAY Show, weekend edition... Read More →
avatar for Nick Valencia

Nick Valencia

National Reporter, CNN
Nick Valencia is a CNN reporter based out of the network's headquarters in Atlanta, Georgia. At the network since 2006 where he started as a teleprompter operator, Valencia is one of only a handful of journalists in CNN history to start at its entry level position and rise to the... Read More →


Thursday April 3, 2014 9:00am - 10:15am PDT
Escorial

10:25am PDT

Behind the Scenes in Hollywood and Newsrooms: Secrets from Powerful Latinos in Media

Join Edward James Olmos and a panel of experts as they discuss what’s going on for Latinos within the Media.  When it comes to entertainment, news, and policy discussions – How are we portrayed, but also how are we changing things behind the scenes?  Panelists will cover the current landscape and challenges, but also analyze what’s changing and strategies for meeting the challenges.


Moderators
avatar for Aurelia Flores

Aurelia Flores

Founder, PowerfulLatinas.com
A seasoned national speaker and trainer on leadership topics, and especially Latinas and money, Aurelia Flores founded PowerfulLatinas.com in 2008. As a certified money coach, Aurelia has a specific focus on Latinas and wealth, at her website ExpansiveWealthCreation.com (a sister... Read More →

Speakers
avatar for Vanessa Cardenas

Vanessa Cardenas

Vice President, Progress 2050
Vanessa Cárdenas is the Vice President of Progress 2050 at American Progress. Her work focuses on the intersection of policy and race with particular attention to demographic changes, immigration, and issues relevant to the growing Latino community in the United States. Progress... Read More →
avatar for Francisco Cortes

Francisco Cortes

VicePresident, Fox News Latino
As VicePresident of FoxNewsLatino.com, Francisco Cortes is dedicated to keeping the pulse of the Hispanic community. A key player in helping create and launch the ground-breaking English-language news site in 2010, Francisco now leads and mentors a team of experienced journalists... Read More →
avatar for Edward James Olmos

Edward James Olmos

Actor/Director
avatar for Dr. Federico Subervi

Dr. Federico Subervi

Professor, Kent State University
Dr. Federico Subervi is currently a Full Professor at the School of Journalism and Mass Communication at Kent State University, Ohio.  Previously, Subervi served as Full Professor and Director of the Center for the Study of Latino Media & Markets at Texas State University-San Marcos... Read More →


Thursday April 3, 2014 10:25am - 11:25am PDT
Michelangelo

10:25am PDT

Media Entrepreneurship Boot Camp for Hispanic Journalists
In the midst of a digital and social media age that already has FOREVER altered the way people consume news and information, journalists from all spheres of traditional media – TV, radio, print (especially print) - are facing fears of lay offs, furlough and forcible part-time employment. 
 
In this special, half day boot camp for journalists loosely based on Manny Ruiz’s forthcoming book “A Journalist’s Guide to Media Entrepreneurship”, a parade of Latino media entrepreneurs will unpack practical insights, lessons and advice that will arm all journalists to tap into their inner entrepreneur.
 
In this session you will learn:
-The hardcore reality of what it takes to become a mediapreneur and how to test if you’re truly ready to take the leap
-Key lessons from failed media business models
-The different business models of media entrepreneurship
-Why savvy marketing is essential to success
-How to balance ethics and business to form a successful business model


Moderators
avatar for Manny Ruiz

Manny Ruiz

CEO, Hispanicize
Manny is the Chairman and Founder of the Hispanicize brand of platforms that include the annual Hispanicize event, Hispanicize Wire, Hispanicize digital, Latina Mom Bloggers and the Hispanic PR Blog. In addition to these sister companies, Manny is a large shareholder in the Being... Read More →

Speakers
avatar for Joscelyn Ramos Campbell

Joscelyn Ramos Campbell

Founder, Mami of Multiples
Joscelyn Ramos Campbell has over a decade of experience as an award-winning former federal government public relations executive. The "super-connected power mom" was recently named by Latina Magazine as one of the "Best Latina Bloggers to Follow and Must Know in 2014" and one of “The... Read More →
avatar for Teresa Garza

Teresa Garza

Checa La Movie
Hi, my name is Teresa Garza. I'm originally from Monterrey, Mexico. Movies are my passion, and living in Hollywood gives me the opportunity of interviewing many celebrities, which I share on my Spanish language blog: http://checalamovie.net. My background as a journalist and actress... Read More →
HG

Hernan Guaracao

Publisher, Al Dia
avatar for Juan Guillen

Juan Guillen

CEO, LatinTRENDS
Juan Guillen is the founder, and CEO of LatinTRENDS (www.latintrends.com); a multi-platform media company that connects with the bilingual, bi-cultural and acculturated Hispanic community. LatinTRENDS produces cutting edge lifestyle content that highlights impactful people and innovations... Read More →
avatar for Jeannette Kaplun

Jeannette Kaplun

Founder & CEO, Hispana Global
An award-winning bilingual journalist and TV host featured on The Chew, Good Morning America, The Steve Harvey Show, Despierta América, and other shows, Jeannette  Kaplun is recognized as a lifestyle expert, parenting writer and conference speaker. Born in Texas and raised in... Read More →
avatar for Kathy Cano Murillo

Kathy Cano Murillo

Entrepeneur/Editor in Chief, Crafty Chica
Kathy Cano-Murillo is an author, artist and founder of the award-winning site, CraftyChica.com. A former syndicated newspaper columnist for The Arizona Republic, she has authored nine books including Crafty Chica's Art de la Soul, Crafty Chica's Guide to Artful Sewing and the novels... Read More →
avatar for Gaby Natale

Gaby Natale

President, SuperLatina-AGANARmedia
Gaby Natale is an entrepreneur, media personality and celebrity blogger. She is the host of SuperLatina, the six-time EMMY-nominated syndicated TV talk show. She is also the co-founder and President of AGANARmedia, a content development and grassroots marketing company with a focus... Read More →
avatar for Veronica Villafane

Veronica Villafane

Editor and Publisher, Media Moves
Veronica Villafane is a multi-media journalist with extensive experience in broadcast, print and online media. She is the founder and publisher of the popular MediaMoves.com, a website that covers Latinos in the media and the issues that affect the industry. She is also currently... Read More →


Thursday April 3, 2014 10:25am - 4:00pm PDT
Merrick
 
Friday, April 4
 

9:00am PDT

10:00am PDT

SEO for Journalists & Bloggers

Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites in particular. A panel of SEO experts will help you discover the keys to growing your English, Bilingual, and Spanish-language web site’s traffic in an organic and exponential way that will help you drive targeted traffic, increase conversions, and build a loyal community by tapping into the Spanish-preferred and Spanish-dominant U.S. Hispanic Market.


If you already have Spanish-language Web properties, it’s time to optimize them to increase organic traffic and seize new revenues from the Hispanic market. Then, along with the cultural relevant English-language Web properties, you’ll be well-positioned to reach the “entire” spectrum of the Hispanic market. 

IN THIS SESSION YOU WILL LEARN: 
• Why you must include a Hispanic – and just Spanish – SEO plan in your overall SEO strategy 
• Importance of keyword research/analysis and site architecture

• Best practices for optimizing your site content for SEO 
• Ways to improve your search engine placement and boost keyword ranking in SERP

• How to make social media and public relations work for SEO and vice versa 
• Tips to executing a cost-effective Hispanic SEO campaign that can help you connect with the nation’s fastest growing community and expand your business. 
• How to measure the ROI for your bilingual websites in a way that doesn’t interfere with metrics from the general market 
• Key considerations and best practices for developing and implementing a Hispanic SEO strategy for your Web properties. 


Moderators
avatar for Bill Gato

Bill Gato

CEO and Partner, Hispanicize Wire
Bill Gato is the CEO and Partner of Hispanicize Wire, the new sister wire service of Hispanicize 2014. An experienced digital marketing expert, online publishing entrepreneur and former journalist, Bill is a passionate believer in the underutilized potential of public relations as... Read More →

Speakers
avatar for Laura Fuentes

Laura Fuentes

Founder, Momables
Laura Fuentes is the Founder/CEO of MOMables, the first meal-planning service for healthy and fresh school lunches. Her friends call her a “lunch aficionado” because she constantly looks at delicious food and wonders how she can make it quicker, healthier and conveniently packaged... Read More →
avatar for Lorraine Ladish

Lorraine Ladish

Editor in Chief, Mamiverse
Lorraine C. Ladish is a 17-times published bilingual author, writer and editor. Since June 2012 she is Editor-in-Chief of Mamiverse.com, an award-winning online hub for Latina moms. She has contributed to People en Español, La Palma- of The Palm Beach Post, Babycenter and Redbook... Read More →
avatar for Mat Wallaert

Mat Wallaert

Behavioral Scientist, Bing
Matt Wallaert is a behavioral scientist and serial entrepreneur who works at the intersection of technology and human behavior. After two successful exits, he joined Microsoft’s Bing to focus on adapting technologies to work naturally with existing paradigms of behavior to aid in... Read More →


Friday April 4, 2014 10:00am - 11:50am PDT
Chopin

3:00pm PDT

Expanding the Social Media Reach of Your Stories (En Español)

The rules of journalism are being rewritten by social media age and that means that for journalists it’s vital to master the art of G.D.E.: Gathering, Distributing and Engaging.

 

In this powerful session three of the most respected Hispanic journalists in the country will open their playbooks to show you how to leverage different social media platforms to improve your story-telling skills and vastly improve your stories’ reach.

 

In this session you will learn:

-Tips on tagging your content

-The nuances of creating and distributing content for U.S. Latino audiences in both Spanish and English

-Advanced advice on how to properly leverage Twitter, Facebook and other platforms to extend the reach of your stories


Speakers
JT

Johanna Torres

Founder Editor-in-Chief, CafeMom
Founding Editor-in-Chief MamásLatinas.com, Chief Content Editor MiBlogazine.com, Multi-Media Lifestyle Expert and Brand Ambassador Johanna Torres is an experienced multi-media Editor, journalist and producer with over 21 years in the U.S. Hispanic media market. Her commitment to... Read More →


Friday April 4, 2014 3:00pm - 4:00pm PDT
Chopin