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Anabel Ordoñez

Conill
Group Account Director

Anabel Ordoñez is an automotive advertising expert with diverse experience across multiple product lines and disciplines.  She leads a team of 14 account specialists for Conill’s Toyota, Toyota Certified Used Vehicles, and Toyota Financial Services usinesses.  During her 10-year career at Conill, Anabel has helped Toyota and Toyota Certified Used Vehicles connect with a dynamic Hispanic audience at the national and retail levels. She has directed the efforts of over 50 vehicle-marketing campaigns, including more than 20 all-new model launches.  Anabel has also guided Conill’s Toyota teams through two corporate rebranding campaigns and the recall crisis of 2009-10. She was Instrumental in the launch of Toyota's Hispanic Social channels (Twitter, Facebook and Youtube) and played a critical role in Toyota’s first social brand initiative. Throughout her tenure, Conill and Toyota have realized tremendous success in the marketplace. Toyota has been the leading automotive brand among Hispanics for 10 years running. Other notable accomplishments during this time include: Spanish Auto Advertiser of the Year by Nielsen Automotive Advertising Awards 3 years in a row; Cannes Lions in media and radio categories; and Gold and Silver EFFIE awards.

My Speakers Sessions

Tuesday, April 1
 

11:00am