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Ana Crandell

OMD
Media Director

Born and raised in Bolivia, South America, Ana moved to the United States at the age of 16.  After graduating from Northwest Missouri State University with a major in Marketing and a minor in Business, Ana started her advertising career at Lopez Negrete Communications, a U.S. Hispanic advertising agency in Houston, TX, where she lead the creation of its media department.   While there, Ana played an integral role in winning the Walmart U.S. Hispanic business, which resulted in the company’s official entry into the U.S. Hispanic space nationwide.

 

To further develop her career in this space, she moved to Miami to join the media department of Alma DDB where she managed the U.S. Hispanic efforts for a broad roster of clients including McDonald’s, State Farm, TJX Companies, and Royal Caribbean Cruise Lines.  

 

Following the trend of the establishment of stand-alone media companies within the advertising industry, Ana played an integral role in the creation of OMD Multicultural – OMD’s offering in the multicultural space, launched in 2004.  As the Midwest Regional Lead, Ana has increased the region’s multicultural acumen by infusing a ‘Total Market’ approach into the overall practice, as well as contributed in further developing the multicultural sharp edge by developing proprietary studies such as ‘#miComunidad’ -- a study designed to better understand the role social media plays within U.S. Hispanic’s shopping, buying, and post retail experience, as well as, ‘ Affirm This: The Era of Affirmation and its Impact Among Hispanics’.  Ana’s role in the region ensures her multicultural expertise permeates into every aspect of the OMD U.S. practice. 

 

Ana brings over 20 years of experience working in the multicultural space, with an emphasis in the U.S. Hispanic market. 

My Speakers Sessions

Friday, April 4
 

11:00am