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Borja Perez

SVP of Digital and Social Media

Borja Perez is Senior Vice President of Digital and Social Media for Telemundo Media. In this role, Perez is responsible for the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms.  Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV programming, Perez looks for new ways to blend social activity into Telemundo Media’s television programming across all genres, including novelas, news, sports and reality. Additionally, Perez is responsible for expanding the existing collaboration with Telemundo Studios to increase transmedia storytelling for the network’s original primetime productions.


In 2012, Perez was recognized by Multichannel News as one of the “Top 10 Social Media Mavens.” That same year, he oversaw the launch of “Secreteando,” Telemundo’s first-ever “social media novela” offering fans an unprecedented opportunity to become active participants on the storyline through YouTube, Facebook, Twitter, Pinterest, Google+ and Instagram. “Secreteando” proved a great success and won three 2013 Latin Social TV Awards in the categories of “Best Drama or Novela Category,” “Best Check-in Loyalty Program” and “Best Social or Marketing Program.”


In 2009, Perez served as Vice President of Digital Media & Integrated Solutions for Telemundo. He was responsible for all 360-degree integrated solutions and multiplatform storytelling strategy at Telemundo Network, driving overall growth of Telemundo's Digital Media business. Perez worked closely with Telemundo’s Studios, Marketing, Public Relations, Sales, International and Community divisions. He ensured that Telemundo’s digital media programs were truly integrated into the network’s growing “Original Content Strategy.” He was also charged with identifying trends and growth opportunities for Telemundo’s online community in the digital media marketplace and delivering this audience best in breed applications, services and programs. In February 2011, Perez was appointed to lead the new strategic social media unit, Social@Telemundo, and digital distribution for Telemundo. He was previously the Yahoo! Telemundo alliance leader, responsible for growing the Yahoo! Telemundo virtual joint venture’s target audience and revenue goals.


With more than 10 years of experience in the U.S. and global Hispanic market, including Germany and Spain, Perez was Director of U.S. Hispanic and International Business Development, AOL Inc., AOL Media Networks.  In this role, he developed strategic alliances and content partnerships, as well as oversaw the execution of all AOL Latino marketing and public relations programs for the U.S. Hispanic market, International and Multicultural markets. Prior to his roles at AOL Inc., Perez held posts at UOL Inc., The Bravo Group (Young & Rubicam), BBDO and Ericsson, where his knowledge and expertise of the global Hispanic market were essential to each client’s strategic market growth.


Additionally, Perez is Co-Chairman of the IAB Multicultural Committee, a board member of the Spain-U.S. Chamber of Commerce, an Advisor Committee member of the Association of Hispanic Advertising Agencies, an active member of the International Advertising Association, and part of the board of directors for AHAA: The Voice of Hispanic Marketing.

My Speakers Sessions

Tuesday, April 1