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Cristy Leon-Rivero

Navarro Discount Pharmacy
Chief Marketing and Merchandising Officer
Cristy Leon-Rivero supervises all of Navarro Discount Pharmacy’s purchasing, niche assortment products, Vida Mia (Navarro’s private label line of products) as well as marketing activities including branding and market research, advertising, health screenings, in-store promotions, public relations, community relations and social media. She and her staff are responsible for centralizing and coordinating all marketing efforts.

Cristy is a key member of Navarro’s senior management team and has been an integral part of the company’s growth and development over the last three years to 33 store locations in south Florida.

Active in the community, Leon-Rivero is a member of the Board of Directors for the South Florida After School All Stars, and in 2013 she was named one of So Fl Bus Journal’s 40 Under 40 to watch. Additionally, she actively volunteers for Miami’s Centro Mater Childcare Services, a non-profit organization providing care, education, nourishment, health services, and after school programs to under-privileged children in the Hispanic community from 6 weeks to 12 years of age. Through her church, Saint John Neumann Catholic Church, Cristy volunteers every Sunday during Mass to staff the church’s daycare for children while adults attend services. She is also a member of the church’s Homeless Ministry, a program that feeds the homeless in Miami-Dade County.

She holds a Masters in Business Administration from the University of Miami and a Bachelor’s degree from Florida International University in Hospitality and Tourism Management.