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Dr. Sindy Chapa

FSU
Associate Director of the Center for Hispanic Marketing Communication
Dr. Sindy Chapa is the Associate Director of the Center for Hispanic Marketing Communication at Florida State University. She is one of the country’s leading researchers on cross-cultural consumer behavior and how it relates to marketing, advertising, and all other aspects of business. A faculty researcher at FSU, Dr. Chapa also teaches popular courses on Hispanic marketing and advertising strategy.

Dr. Chapa previously served on the faculty of Texas State University where she cofounded and helped lead the Center for the Study of Latino Media and Markets. Her work has been published in top academic journals, and she is a member of the American Marketing Association, the Society for Marketing Advances, and the Association for Consumer Research. She serves on the editorial board for the Journal of Spanish Language Media.

My Speakers Sessions

Wednesday, April 2
 

9:00am