Eliana Murillo is head of multicultural marketing at Google, Inc. She focuses on cross-product strategy to engage brands, users and business owners. She founded the US Hispanic business development and community outreach team at Google, and has spearheaded programs that support diversity in entrepreneurship, education, and civic engagement with the use of technology. Prior to joining Google in 2010, Eliana worked at Target Corporation in the food merchandising division, where she handled internal buying strategies and supply chain optimization. She was included on the 20 Under 40 Corporate Rising Stars - Latinos Going Places list by Poder360.