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avatar for George Torres

George Torres

Urban Jibaro
Founder
George Torres is an award winning bi-lingual social media / cultural consultant, who in the late 90's, captured attention on the internet with his personal mission statement of "connecting Latinos to their culture". George has always drawn inspiration from his personal connection to his cultural heritage. Having been raised alternately between New York and Puerto Rico, he was a living embodiment of the Nuyorican experience earning him the nickname "Urban Jibaro".

George's creative vision is the blueprint for Sofrito Media Group and it's growing portfolio of new media products and services. He has over 18 years of experience developing branded projects that appeal to the Latino / Hispanic segment. These include the online blog Sofrito For Your Soul, Radio Capicu as well as Capicu Poetry & Cultural Showcase, a partnership that develops and produces live cultural events. In addition, he recently added social media consulting services to his portfolio to train and develop businesses to effectively execute campaigns that build brand awareness in