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Ingrid Reyes

Executive Vice President, Director of Client Solutions, Strategy, and Value

Ingrid Reyes brings over twenty years’ experience in developing and executing communication strategies. Most recently, Reyes was managing partner, director of multicultural North America of Mindshare NY. She led all multicultural business for accounts such as Sprint, Kimberly Clark, CVS, Abbott Pharmaceuticals, BP/Castrol Oil, AM/PM, ARCO, Regions Bank, American Family Insurance, USMC, Rent-A-Center, among many others. Reyes led and helped grow Mindshare’s multicultural media division with 2011 billings of over $250 million from U.S. Hispanic, Asian, LGBT, and African American businesses.

Prior to her move to Mindshare NY, Reyes worked at Globalhue and Anita Santiago, where she presided over the creation of two separate multicultural media divisions. She has managed “best-in-class” advertisers such as Verizon, Toyota Motors, IKEA, Carl’s Jr. Restaurants, XM Radio, Disney, ABC Networks, Telemundo, Wells Fargo, and Got Milk?

My Speakers Sessions

Friday, April 4

11:00am PDT