Juanjo Duran leads the content strategy on the partnerships team for YouTube in the US Hispanic market. Duran is responsible for developing attracting and consolidating Spanish and English content appealing to the Latino segment for Google’s video platform. Prior to his current position Duran spent eight years developing new areas of revenues in the US for the Mexican multimedia conglomerate Televisa, part of his last responsibilities there included leading the New Business development team and later overseeing the company’s Digital team in the US and Latam, before that, Duran managed the US Commercial Initiatives for Satmex the Mexican Satellite operator.