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Lisette Hoyo

República
Executive Vice President, Strategy and Client Services

Lisette Hoyo is Executive Vice President, Strategy and Client Services for República.

A proven marketing executive and thought leader with more than 25 years of experience helping clients succeed in both the general and U.S. Hispanic markets, Lisette Hoyo leads República’s strategic planning, account services and communications teams. 

Prior to joining the agency, she served as president and managing partner of Accentmarketing, a full-service multicultural advertising communications agency and affiliate of the Interpublic Group of Companies (IPG).  Previously, she held leadership positions at Hearst Magazines, Gannett and FoVa (now Wing) in New York.  Her diverse category experience includes packaged goods (Procter & Gamble, Unilever), automotive (General Motors, Toyota), healthcare (Kaiser Permanente, American Heart Association), pharmaceuticals (Boehringer Ingelheim), Financial Services (BankUnited, Citibank, Farmers insurance), government (U.S. Navy, USA.gov), QSR (Dunkin’ Donuts, Pollo Tropical) and telecommunications (Sprint, Nextel and Alltel).