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Manuel Solis

Multicultural Marketing Marnager
As multicultural marketing manager for Transitions Optical, Inc., Manuel Solis is responsible for expanding the company’s multicultural initiatives through the development of new marketing strategies, programs and resources to further drive business growth and support eyecare professionals in better serving their culturally diverse patients. He is currently based at Transitions’ global headquarters in Pinellas Park, Fla. Solis joined Transitions in 2005, and most recently held the position of regional sales manager for Mexico, Central America and the Caribbean. Prior to joining Transitions, Solis gained marketing experience at Coopervision, Inc. and at Essilor in the U.S. and Mexico. Solis holds a bachelor’s degree in marketing from the Monterey Institute for Technology and Education and a master’s degree in international management from Thunderbird, The American Graduate School of International Management. Transitions Optical is maker of Transitions® lenses, the #1-recommended photochromic lenses worldwide. These lenses automatically adjust their tint and adapt in changing light conditions to provide more comfortable vision. By blocking UV radiation and glare, they help reduce eye strain and fatigue, while protecting eye health.