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avatar for Victor Parada

Victor Parada

Discovery Networks Latin America/U.S. Hispanic
Vice President, Ad Sales, Discovery U.S. Hispanic
Victor Parada is vice president of advertising sales for Discovery U.S. Hispanic. In this role, he oversees advertising sales for Discovery’s portfolio of Hispanic networks in the United States, which includes Discovery en Español and Discovery Familia. He has led the portfolio’s go-to-market strategy since 2005 and heads a talented team of executives across the country that adds value to the market with innovative solutions for meeting clients’ needs.
Under Parada’s leadership, Discovery’s U.S. Hispanic portfolio has surpassed objectives and increased advertising revenue. He has been instrumental in the development of the networks’ strategy, which offers new opportunities to serve Hispanic marketers.
Parada first joined Discovery in Mexico in 1999 as an account manager. He was promoted to account director in 2001 and was responsible for overseeing and developing advertising sales programs for Discovery’s portfolio of networks in the market, as well as opening the company’s first ad sales office in Mexico City. He was then promoted to regional director of advertising sales for Discovery Networks Latin America/Iberia, where he oversaw the pan-regional ad sales team.
Prior to joining Discovery, Parada served as account executive at Univision, where he generated advertising sales revenue for the U.S. Hispanic cable network Galavisión. He began his ad sales career as an account executive at American Radio, Inc., the largest radio group in Boston.
Parada graduated from Pennsylvania State University in 1992 with a bachelor’s degree in advertising/communications. He is a native of Mexico City and currently resides in Miami.


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